Hello! I’m Caitlin.I am here to tell you    a story about     …about Creative     Learning…        Communication…         ...
We love our steaks, roasts, pies, sausages,stews, meatballs, tacos and hamburgers!
How areWhat breeds                       cattle of cattle                       raised?  makes  “Beef”?                   ...
We have thought a lot aboutBEEF production issues!The Caroline Chisholm CollegeAgriculture Team raises steers everyyear to...
   There are 48,866 beef cattle properties in    Australia, with a national herd of 28    million head. In total, Austral...
   Australians spend $6.4 billion on beef. In terms of    volume, beef is the second most popular fresh    meat consumed ...
Thanks to our Agriculture teachers – who alwaysthink outside the square - we were involved in theArt4Agriculture Archibull...
…discussing ourfavourite puzzles &games to alignwith the PROBLEMSOLVING concept.The iconic RubiksCube just lentitself to a...
Our concept became an Interactive Artwork aiming to highlight how Australian Farmersare SOLVING production, animal welfare...
Dealing with     Animal Welfare       Pest and        Pasture & Feed  Climatic       requirements –   Disease control     ...
The beef industry is large and diverse, and beef is  produced under widely varying climatic and  environmental conditions....
Cattle are bred for structural strength,    highest muscle yield, best fat distribution,    as well as temperament and mot...
Fromancestral beasts            To amazing             diversity
Australian lean beef is an important source of protein, essentialvitamins and minerals, and is more nutrient dense than po...
Who needs  Master Chef  when you’ve got Beef Apps?Introducing “Beef Essentials Version 1.0.2.”                  You can ge...
From anti-aging creams and surgicalsutures to chocolate milkshakes andmarshmallows...…we have injected products from cattl...
PRODUCTS FROM PANCREASPRODUCTS FROM LIVERS                          chymotrypsin - contact surgery , diastase (starchhepar...
PRODUCTS FROM PANCREASPRODUCTS FROM LIVERS                          chymotrypsin - contact surgery , diastase (starchhepar...
WHAT???? Jellies,marshmallows and tablets are made from cattle????        Gelatin is a protein called a      hydrocolloid ...
The Australian Federal Government has initiateddevelopment of National Animal Welfare Standardsand Guidelines for Cattle.T...
Animal health, welfare and biosecurity areimportant at all stages of the livestock productionchain.Producers have a duty o...
We are lucky in Australia to be surrounded by a huge protectivemoat – we are “Girt by Sea”! – it naturally keeps out most ...
Australia suppliesdisease-free beefproducts to the world!
If Australians eat an average 35.7 kg of beef per person, per yearand the population of Sydney on August 31st 2011 isappro...
A review of available literature on the Australian beefindustry has highlighted a number of recurring issues inenvironment...
A review of available literature on the Australian beefindustry has highlighted a number of recurring issues inenvironment...
   There has been considerable growth in    organised land management groups such as    Landcare in recent years.   Thes...
   Farmers manage landuse through    controlling animal stocking rates.   Innovative irrigation and stock    watering me...
When Australians think ofthe image of a farmerthey see a worriedperson…and when aperson is worried theymay not be thinking...
Alison is actively involved in the family farming business in CrookwellSouthern NSW, running a stud and commercial Angus c...
The Beef cattle industry is supported by a network of structures and organisations. Thesestructures support the industry i...
Evolution            Flooding Rains                             Droughts
WOULD LIKE TO THANK THE SPONSORS OF THE    2011 CREAM OF THE CROP COMPETITIONPLATINUM   GOLD    SILVER                   B...
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
How many ways can you tell the story of beef by Caitlin Vella
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How many ways can you tell the story of beef by Caitlin Vella

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The Cream of the Crop Competition invites students in NSW secondary and tertiary education institutions to create a PowerPoint or a video which can be published on the web and win $500.
The competition invites NSW secondary and tertiary students to promote the importance of agriculture to their peers, to encourage a better understanding of agriculture as well as promote agricultural careers and rural life.

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How many ways can you tell the story of beef by Caitlin Vella

  1. 1. Hello! I’m Caitlin.I am here to tell you a story about …about Creative Learning… Communication… …and about Australian beef!
  2. 2. We love our steaks, roasts, pies, sausages,stews, meatballs, tacos and hamburgers!
  3. 3. How areWhat breeds cattle of cattle raised? makes “Beef”? What are the environmental issues? Are any other How many products cattle feed made from Sydney every cattle? day?
  4. 4. We have thought a lot aboutBEEF production issues!The Caroline Chisholm CollegeAgriculture Team raises steers everyyear to learn about:• Cattle selection -Breeding & Genetics• Cattle physiology• Nutrition & feeding regimes• Disease & pest management• Water & shelter requirements• Stock transport & Biosecurity• Abattoir logistics (slaughtering)• Consumer preferences & marketingstrategies• Environmental concerns such asmethane emissions, soil degradation,weeds & biodiversity
  5. 5.  There are 48,866 beef cattle properties in Australia, with a national herd of 28 million head. In total, Australian beef cattle farmers produce 2.1 million tonnes of beef and veal each year.  - Australian Bureau of Statistics, Livestock Products, Australia, June 2010. Between 2010 and 2015 adult cattle processing is forecast to rise by 13%, to 9.5 million head (reaching 2.4 million tonnes by 2015).  - Meat & Livestock Australia, Industry Projections, Mid-year update, June 2010.
  6. 6.  Australians spend $6.4 billion on beef. In terms of volume, beef is the second most popular fresh meat consumed through the food service industry (after chicken).  - Meat & Livestock Australia, Fast Facts 2009: Australian Beef Industry. Australia exports 927,000 tonnes of beef and veal in 2009, worth $4.3 billion. The major export markets for beef and veal are Japan (38%), the United States (27%) and Korea (12%). - Australian Department of Agriculture, Fisheries and Forestry, Red Meat Export Statistics 2010 and Meat & Livestock Australia, Fast Facts 2009: Australia’s Beef Industry. Australian live cattle exports in 2009 were worth $665.5 million – predominantly exporting to Indonesia (72%), China (11%) and Israel (3%).  - Australian Bureau of Statistics, Livestock Products, Australia, June 2010. Australia is the second largest beef exporter in the world (behind Brazil).  - Meat & Livestock Australia, Fast Facts 2009: Australia’s Beef Industry.
  7. 7. Thanks to our Agriculture teachers – who alwaysthink outside the square - we were involved in theArt4Agriculture Archibull Award in 2011. We wantedto show how Australian Farmers are actively SOLVINGproduction, animal welfare, and environmentalPROBLEMS using best practice, targeted research anddevelopment, and advanced technologies.
  8. 8. …discussing ourfavourite puzzles &games to alignwith the PROBLEMSOLVING concept.The iconic RubiksCube just lentitself to a Bovinetwist, & sobecame……theMoobiks Cube.
  9. 9. Our concept became an Interactive Artwork aiming to highlight how Australian Farmersare SOLVING production, animal welfare, and environmental PROBLEMS.
  10. 10. Dealing with Animal Welfare Pest and Pasture & Feed Climatic requirements – Disease control Management – Variability – from the – Biosecurity for crop speciesdroughts and paddock to the animals, plants selection and floods abattoir and People stocking rates
  11. 11. The beef industry is large and diverse, and beef is produced under widely varying climatic and environmental conditions. Beef is produced on properties that vary in size, management regimes and enterprise mixes.Farmers select the breeds of cattle that are best adapted to the conditions in their region to maximize production.Cool climate cattle are European breeds (Bos taurus) and hot climate cattle breeds come from Asia (Bos indicus).Australian farmers hybridise cattle to create high production, heat tolerant breeds.
  12. 12. Cattle are bred for structural strength, highest muscle yield, best fat distribution, as well as temperament and mothering ability (means healthier calves)Cattle can be cross-bred to mix in desired traits, or line-bred to maintain breed qualityArtificial Insemination and embryo transfer are biotechnologies that speed up the process of selective breeding
  13. 13. Fromancestral beasts To amazing diversity
  14. 14. Australian lean beef is an important source of protein, essentialvitamins and minerals, and is more nutrient dense than poultry,pork or fish. It provides iron, zinc and vitamin B12. The Australian Healthy Eating Guidelines recommend that lean beef be consumed 3-4 times per week as part of a healthy balanced diet. Are YOU getting enough BEEF?
  15. 15. Who needs Master Chef when you’ve got Beef Apps?Introducing “Beef Essentials Version 1.0.2.” You can get it on iTunes now!
  16. 16. From anti-aging creams and surgicalsutures to chocolate milkshakes andmarshmallows...…we have injected products from cattleinto nearly every corner of our lives…
  17. 17. PRODUCTS FROM PANCREASPRODUCTS FROM LIVERS chymotrypsin - contact surgery , diastase (starchheparin - anti-coagulant, prevents gangrene digestion ), glucagon - treat hypoglycemia ; insulin -liver extract - treatment of anemia diabetes mellitus, pancreatin , trypsinintrinsic factor - pernicious anemia PRODUCTS FROMVitamin B12 - prevention of B-complex bovine thrombin - OVARIESdeficiencies clotting agent for estrogen fetal bovine serum blood progesteronebovine collagen - used - tissue cultures PRODUCTS FROM BLOODas injections to fill scars whole serum - plasma protein; albumin - RH factor typing;bovine fibrinolysin - vaccine Fraction I – hemophilia; Fraction V - killsointment for necrotic manufacturing viruses; iron for anemia; thrombin -tissue coagulant; protein extracts PRODUCT FROM STOMACHS pepsin - aid in protein digestion PRODUCTS FROM THYROIDS PRODUCTS FROM BONES rennet - aid in milk digestion bovine thyroid replacement bone marrow - blood disorders bone meal - calcium and phosphorous pill capsules - PRODUCTS FROM LUNGS GELATIN heparin - anti-coagulant, prevents gangrene bovine super oxide antibodies - dismutase cream PRODUCTS FROM ADRENALS (immunoglobins) cortisone - for arthritis, skin allergies, Orgotein- cosmetic beef insulin skin cream to anti-inflammatory medicine prevent tissue epinephrine - aid in raising blood aging. pressure, heart disorders, and allergies
  18. 18. PRODUCTS FROM PANCREASPRODUCTS FROM LIVERS chymotrypsin - contact surgery , diastase (starchheparin - anti-coagulant, prevents gangrene digestion ), glucagon - treat hypoglycemia ; insulin -liver extract - treatment of anemia diabetes mellitus, pancreatin , trypsinintrinsic factor - pernicious anemia PRODUCTS FROMVitamin B12 - prevention of B-complex bovine thrombin - OVARIESdeficiencies clotting agent for estrogen fetal bovine serum blood progesteronebovine collagen - used - tissue cultures PRODUCTS FROM BLOODas injections to fill scars whole serum - plasma protein; albumin - RH factor typing;bovine fibrinolysin - vaccine Fraction I – hemophilia; Fraction V - killsointment for necrotic manufacturing viruses; iron for anemia; thrombin -tissue coagulant; protein extracts PRODUCT FROM STOMACHS pepsin - aid in protein digestion PRODUCTS FROM THYROIDS PRODUCTS FROM BONES rennet - aid in milk digestion bovine thyroid replacement bone marrow - blood disorders bone meal - calcium and phosphorous pill capsules - PRODUCTS FROM LUNGS GELATIN heparin - anti-coagulant, prevents gangrene bovine super oxide antibodies - dismutase cream PRODUCTS FROM ADRENALS (immunoglobins) cortisone - for arthritis, skin allergies, Orgotein- cosmetic beef insulin skin cream to anti-inflammatory medicine prevent tissue epinephrine - aid in raising blood aging. pressure, heart disorders, and allergies
  19. 19. WHAT???? Jellies,marshmallows and tablets are made from cattle???? Gelatin is a protein called a hydrocolloid and is obtained by the partial hydrolysis of collagen derived from the skin, white connective tissue and bones of animals. There are no plant sources of gelatin, and there is no chemical relationship between gelatin and other materials referred to as vegetable gelatin, such as seaweed extracts. It is used to make jellies, lollies, medicines (tablets), and is a thickener in most processed food.
  20. 20. The Australian Federal Government has initiateddevelopment of National Animal Welfare Standardsand Guidelines for Cattle.These new Standards (legislated and enforceable =must) and Guidelines (non-legislative =should)support cattle welfare at the farm level in Australia,in transit, and all the way through to processing atabattoirs.
  21. 21. Animal health, welfare and biosecurity areimportant at all stages of the livestock productionchain.Producers have a duty of care to their livestockand each can have adverse impacts onproductivity and reflect badly on the wholeindustry.Meat & Livestock Australia , and the greater redmeat industry, have implemented measures alongthe supply chain to ensure the safety, quality andintegrity of Australian beef.The National Livestock Inventory Scheme (NLIS) isan electronic tagging system to track cattle from“Paddock to Plate” to limit cattle theft, monitor thewell-being of animals, and ensure meat safety forhuman consumption.
  22. 22. We are lucky in Australia to be surrounded by a huge protectivemoat – we are “Girt by Sea”! – it naturally keeps out most pestsand pathogens.With imports and globalisation comes the risk of bringing indangerous bacteria, fungi, moulds, viruses, weeds and insectsthat can damage our agricultural production enterprises. Wespend lots of money and time reinforcing Australia’s Biosecurity.
  23. 23. Australia suppliesdisease-free beefproducts to the world!
  24. 24. If Australians eat an average 35.7 kg of beef per person, per yearand the population of Sydney on August 31st 2011 isapproximately 4,486,281. (Extrapolated from a population of 4,336,374 on May15th 2009 and a population of 4,480,729 on July 20th 2011) …then…4336374 x 35.7 kg = 154808551.8 kg of beef eaten per year = 424133 kg per day of beef for SydneyCattle weighing 300-400 kg are the preferred weight class forthe Sydney market and only 60% of the cow is the meat yield.Factoring this in means: 350 x 0.6 = 210 kg per cow is the dressed weightTherefore , 424133 kg per day of beef divided by 210 kg perhead of cattle = 2020 cows per day
  25. 25. A review of available literature on the Australian beefindustry has highlighted a number of recurring issues inenvironmental management. For grazing stock, thefollowing issues were highlighted: Land management of improved pasture systems, eg.issues such as the quality, quantity and stability of plantspecies within the grazing system; Land degradation from soil and water erosion due toovergrazing and clearing of native vegetation; Need for effective management of woody vegetation toprevent loss of biodiversity and dryland salinity; Nutrient management also due to soil loss; and, Weed and pest control.
  26. 26. A review of available literature on the Australian beefindustry has highlighted a number of recurring issues inenvironmental management. For grazing stock, thefollowing issues were highlighted:Land management of improved pasture systems, eg.issues such as the quality, quantity and stability of plantspecies within the grazing system;Land degradation from soil and water erosion due toovergrazing and clearing of native vegetation;Need for effective management of woody vegetation toprevent loss of biodiversity and dryland salinity;Nutrient management also due to soil loss; and,Weed and pest control.
  27. 27.  There has been considerable growth in organised land management groups such as Landcare in recent years. These groups address the issues such as land degradation, water quality, salinity, soil fertility and feral animal control on a local basis by working together. Farmers are also supported by a network of organisations in marketing, infrastructure and research and development – eg. CSIRO, MLA, and government agencies.
  28. 28.  Farmers manage landuse through controlling animal stocking rates. Innovative irrigation and stock watering methods are used Research to reduce cattle methane production through feed selection and breeding is lowering CO2 emissions! Weed and feral species control is actually the most costly & time consuming environmental problem!  http://www.anra.gov.au/topics/agriculture/beef/index.html
  29. 29. When Australians think ofthe image of a farmerthey see a worriedperson…and when aperson is worried theymay not be thinkingclearly about the future…and perhaps are notcoming up with positivesolutions. Sometimesthey just want to blamepeople. - Poll highlights public opinion of farmers, ABC radio transcript, AM - Wednesday, 23 July , 2003 08:25:28 Reporter: Louise Willis
  30. 30. Alison is actively involved in the family farming business in CrookwellSouthern NSW, running a stud and commercial Angus cattle operation,Myanga.Alison is a great example of the modern, problem-solving farmer- with adegree in Rural Business and experience in cattle management, Alison alsoruns her own business called AJM Livestock Solutions. She provides a varietyof services, consultancy and training to beef producers and uses the latesttechnology to capture and manage cattle data. Alison assists other farmersand stakeholders in the cattle industry to comply with the NationalLivestock Identification System.Alison visited Caroline Chisholm College to share her passion and wisdomabout farming beef cattle in Australia in the 21 st Century, coping withclimate variability, drought, flood and biosecurity issues.I have a real story to share about agriculture, I am passionate aboutagriculture, the beef industry and rural and regional communities, I loveworking with people and I love seeing people strive to achieve the thingsthat they are passionate about.
  31. 31. The Beef cattle industry is supported by a network of structures and organisations. Thesestructures support the industry in areas such as marketing, infrastructure and research anddevelopment. Supportive bodies include peak bodies, government agencies, beef marketingorganisations and R & D institutions. A summary of this structure is presented below.Links to related web sites:Ausmeat websiteAustralian Lot Feeders Association websiteCattle Council of Australia websiteCooperative Research Centre for Cattle and Beef Quality websiteMeat and Livestock Australia websiteCSIRO Livestock Industries websiteBeef Industry Centre (BIC), ArmidaleCattle Council of AustraliaAustralian Lot Feeders AssociationMeat and Livestock Australia LtdRural Industries Research and Development CorporationLand and Water Australia
  32. 32. Evolution Flooding Rains Droughts
  33. 33. WOULD LIKE TO THANK THE SPONSORS OF THE 2011 CREAM OF THE CROP COMPETITIONPLATINUM GOLD SILVER BRONZE
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