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Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011
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Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011

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  • 1. Giving Next Gen &Farmersa voice
  • 2. Art4Agriculture is a network of young people who share apassion to tell others about thepivotal role Australian farmers play in feeding the world. 2
  • 3. We promote agriculture as adynamic, innovative, rewarding and vibrant industry. 3
  • 4. i We increase knowledge, generating trust and understanding of modern farming practices 4
  • 5. ARTWORK THEME 2011“Bridging the Rural/Urban Divide – How do we feed Sydney for a day sustainably?”
  • 6. This theme celebrates the role Australian farmersplay in feeding Australian families and many otherfamilies around the world. 6
  • 7. The average person doesnt consider theresources requiredto keep a city well fed. Let alone the world! 7
  • 8. Our 2011 schools aregoing to tell this story 8
  • 9. STARTING THE CONVERSATION ABOUT THE FOOD WE EATAND FARMERS WHO PROVIDE IT
  • 10. We want tolook at all the issues?
  • 11. Myth or reality ??? 1:99 11
  • 12. Food is hot but itsall about cooking and eating 12
  • 13. Consumers today have highexpectations that the food that they buy will be produced on farms with high standards …. ….of animal welfare and environmental protection and so they should! 13
  • 14. Many are well informed by images and perceptions that are perpetuated by the media.Picture of consumer 14
  • 15. 15
  • 16. But they don’t understand how thatrelates to the steak on the table, or in ourcase, the milk on their Weet Bix. 16
  • 17. FOOD VALUE CHAIN Manufacturers Distributers Wholesalers RetailersFarmers Here’s the problem !!!!! We couldn’t be any further away from our customers How do we fix this? 17
  • 18. The ‘new’ value chain Distributers WholesalersManufacturers Retailers Farmers Consumers THE MISSING LINK 18
  • 19. Today’s Farms• GPS Systems• Pasture species – Water use efficient – Fertiliser efficient – Energy use efficient – Drought resistant• New more Intensive Production Systems
  • 20. Technology and Science• Farmers are feeding 5 x as many people as they did in 1950• 1908 people spent half their income on food now we spend 10% and life expectancy has almost doubled
  • 21. Farming Practiceshave moved so much Today’sfaster than education resources Farms • BIOTECHNOLOGY • Genetically modified food • Animal Welfare • Safety from farm gate to dinner plate
  • 22. Technology and Science• More than 1 billion people go to bed hungry• In 50 years time we will need to be producing double the food we do now on less land
  • 23. Giving the children of today the toolsto feed the families of the future 23
  • 24. CrossCurriculaActivities 24
  • 25. Cow-spiration … Resource Kit includes & web links 25
  • 26. Reward For EffortCash prizes will be awarded for….• Best “bull”• Best blog• Best Video• Best PowerPoint
  • 27. OverallWinning School Archibull Prize $1000
  • 28. MEET THE FARMERThe fresh young face of farming
  • 29. 2011 RISING STARS
  • 30. 34
  • 31. www.art4agriculture.com.au
  • 32. mwww.art4agriculture.com.au
  • 33. FRESH YOUNG FACES OF FARMING• A young farmer from rural NSW specialising in a commodity paired with a school who is studying that particular commodity.• The young farmer comes to school and talks to students and shares their farming experiences.
  • 34. Young Farming Champions• Contact your young farming champion to organise a time• Ideal 2 schools per day• Try to involve as many students as possible in the YFC visit• Give YFC as much background as possible e.g. Age group of students
  • 35. Young Farming Champions• Videos – media player – Sound ( speakers)• PowerPoints – Computer Software – PowerPoint 2003 – 2010 – MAC or PC• Props
  • 36. Young Farming Champions• Our YFC trainer wheels• Classroom control• Encourage your students to ask questions• If they dont ask questions yourself• Show them your farm
  • 37. ASSESSMENT TASK 11.The Archibull Use the blank fibreglass “BULL” to inspire or create the artwork …….
  • 38. Power of Social Media• 1 in 8 couples married in the US last year met on line• 160 million public blogs• 300 million people use Facebook• 119 million people have Twitter accounts• YouTube gets 1 billion hits every single day!
  • 39. Assessment Task 2 160 BLOG million public Blog that documents the blogs Archibull Prize journey• At least 1 post per week
  • 40. Assessment Task 2 BLOGCompulsory component • blog post about young farmer’s visit
  • 41. Bigideas49
  • 42. Whatinspired the big ideas
  • 43. Cooperation& teamwork 51
  • 44. Creativity andInnovation
  • 45. Assessment YouTube gets 1 billion Task 3 hits everyThe Video single day!
  • 46. The task• Put together a short video, no longer than 5 minutes to raise the profile of –Selected commodity and –promote the Australian farmers that produce it.
  • 47. Video Brief• Great opportunity to make the most of YFC visit• Research your ideas to give your farmer a ‘makeover’.• How would you promote the commodity?• How would you promote an Australian Farmer?• How can we give the image of farmers a ‘makeover’?
  • 48. Power of Social MediaE.g.–30 second advertisement–mock interview–‘Australian story’ segment
  • 49. Assessment Task 4: The PowerPoint• Produce a PowerPoint “call to arms” to – Encourage individuals to understand the importance of a sustainable food supply chain AND – Inspire the community to take responsibility both for their personal ecological footprint and play an active role in the drive to achieve a sustainable planet.
  • 50. Assessment Task 4 45 million people use SlideShare
  • 51. Farmers know less than 7% of Australia is suitable for food productionSource: www.dfat.gov.au/facts/env_glanceImage: www.waste2energynow.com 64
  • 52. LESS IS MOREFarmers are growing MORE products, using FEWER resources, and generating LESS wasteAnd RECYCLING the waste they do generate 65
  • 53. LESS IS MOREPeople should be doing MORE with FEWER resources to generate LESS waste and RECYCLING the waste they do generate
  • 54. FOOD FOR THOUGHTSustainable Populations•Consumerism is destroying the planet
  • 55. FOOD FOR THOUGHTWhats mine is yoursThe Rise of Collaborative Consumption
  • 56. FOOD FOR THOUGHTClosed Loop
  • 57. FOOD FOR THOUGHTCollecting excess food to feed to those in need• OZ HARVEST• SECOND BITE• REAP FOOD RESCUE
  • 58. AWARDS ANDPRESENTATION DAY
  • 59. ARCHIES ROAD TRIP
  • 60. 75
  • 61. PublicExhibitions
  • 62. 77
  • 63. 78
  • 64. 79
  • 65. Sydney Royal Easter Show. Hundreds of thousands ofpeople see the program and its key messages.
  • 66. Program Highlights
  • 67. Program Launch October 2011
  • 68. We learnt a lot aboutagriculture 84
  • 69. Entry and Exit Surveys 85
  • 70. e Agricultureis alive & well &a great career choice!! 86
  • 71. Australias Most Trusted Professions 20111. Paramedics2. Firefighters3. Pilots4. Rescue volunteers5. Nurses6. Pharmacists7. Farmers8. Medical specialists9. GPs10. Veterinarians 87
  • 72. Australias Most Trusted Professions 20121. Farmers2. Ambulance officers3. Fire-fighters4. Nurses5. Pilots6. Doctors7. Pharmacists8. Veterinarians9. Armed forces10. Scientists

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