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Marketing Plan Presentation
 

Marketing Plan Presentation

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This a presentation of my Marketing Plan in short.

This a presentation of my Marketing Plan in short.

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    Marketing Plan Presentation Marketing Plan Presentation Presentation Transcript

    • THE GLIMMERS LTD.
    • REFRESH
      The taste you desire
    • Flavors
    • Be The Global Leader In Customer Value
    • “To set world class standards in the Juice industry through providing a diverse range of high quality Juice products that are prepared in accordance with Islamic principles striving to satisfy consumers tastes and needs and serving the Society”
    • Introduction To Refresh
      Naturally Refreshing
      Real fruit juice
      Recharging energy
      Delicious taste
    • Our Objectives
      • To increase 25% market share
      • To increase the length of product line i.e. ( Five )
      • To increase profits
      • To satisfy the customers better
    • Market Demographics
      Geographic’s:
      We have divided Lahore into 4 zones to capture
      the market.
      A zone includes Gulberg, M.M Alam road, Defence
      B zone includes upper Mall, Wahdat road, model town, Ferozpur Road
      C zone includes lower mall, Mughalpura, AllamaIqbal Town,  Sabzazar
      D zone includes ThokarNaizBaig, Johar Town, Wapda town
    • Map of Lahore City
    • Demographics:
      Kids
      Youngsters
      Mature
      Old age persons
    • Our Competitors
      Shezan
      Country
      Nestle
      Sunfresh
      Benz
    • SWOT
    • STRENGTHS
      Updated technology plant
      Quality product
      Specialists available for specialized jobs and tasks
      Hire experienced staff
      Medical insurance of employees
      Pakistani made
      Targeted to low and middle class people.
      Reasonable price
      Expiry date above 6 months
    • WEAKNESS
      New in juice industry
      Small distribution network
      Strong competitor
      No market share
      Limited experience of customers
    • OPPURTUNITIES
      Increase the distribution network.
      Acquiring the newer technology & techniques.
      Market is very big & attractive.
      Take-over of the distributor
      Increased demand of high quality products due to Lahore being a developed city.
    • Threats
      Political instability
      New entrance from the exiting competitors
      So many competitors
      Retaining consumers
      Economic instability.
      Increases of general sales tax
      Development of plant
      To face strong competitors like
    • Marketing Strategy and Objectives
      Positioning Strategies
      Segmentation
      Targeting
    • Marketing Mix
      Product
      Price
      Promotion
      Place
    • PRODUCT
      Product Variety
      Quality
      Design
      Features
      Packaging
      Sizes
    • Pricing
      The cost of fruits Rs.3
      Electricity Rs.2
      Factory Overhead Rs.3
      Miscellaneous Rs.2
      Retailer Margin Rs.2
      Profit Rs.3
      Total Price Rs.15 
    • Communication Strategies
      Electronic Media Rs.20 90 000
      Print Media Rs.683 600
      Cable network Rs.85000
      Billboards Rs.2 65 000
      Hoardings Rs.34 00 000
    • Benefits
      Give 5 rappers and get one free juice pack
      Purchase ten juice packs and get one pack free.
      If you purchase a small crate of juice then you will able to participate in lucky draw and you can win following prizes:  
      Samsung FM Guru
      DVD system
      Rs.5000
    • Distributors Review
      MANUFACTURER
      DISTRIBUTOR
      RETAILER
      CONSUMER
    • Budgeting
    • Controls:
      Measuring
      Comparing
      Correcting