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Marketing Plan Presentation

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This a presentation of my Marketing Plan in short.

This a presentation of my Marketing Plan in short.

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Transcript

  • 1.
  • 2. THE GLIMMERS LTD.
  • 3. REFRESH
    The taste you desire
  • 4. Flavors
  • 5. Be The Global Leader In Customer Value
  • 6. “To set world class standards in the Juice industry through providing a diverse range of high quality Juice products that are prepared in accordance with Islamic principles striving to satisfy consumers tastes and needs and serving the Society”
  • 7. Introduction To Refresh
    Naturally Refreshing
    Real fruit juice
    Recharging energy
    Delicious taste
  • 8. Our Objectives
    • To increase 25% market share
    • 9. To increase the length of product line i.e. ( Five )
    • 10. To increase profits
    • 11. To satisfy the customers better
  • Market Demographics
    Geographic’s:
    We have divided Lahore into 4 zones to capture
    the market.
    A zone includes Gulberg, M.M Alam road, Defence
    B zone includes upper Mall, Wahdat road, model town, Ferozpur Road
    C zone includes lower mall, Mughalpura, AllamaIqbal Town,  Sabzazar
    D zone includes ThokarNaizBaig, Johar Town, Wapda town
  • 12. Map of Lahore City
  • 13. Demographics:
    Kids
    Youngsters
    Mature
    Old age persons
  • 14. Our Competitors
    Shezan
    Country
    Nestle
    Sunfresh
    Benz
  • 15. SWOT
  • 16. STRENGTHS
    Updated technology plant
    Quality product
    Specialists available for specialized jobs and tasks
    Hire experienced staff
    Medical insurance of employees
    Pakistani made
    Targeted to low and middle class people.
    Reasonable price
    Expiry date above 6 months
  • 17. WEAKNESS
    New in juice industry
    Small distribution network
    Strong competitor
    No market share
    Limited experience of customers
  • 18. OPPURTUNITIES
    Increase the distribution network.
    Acquiring the newer technology & techniques.
    Market is very big & attractive.
    Take-over of the distributor
    Increased demand of high quality products due to Lahore being a developed city.
  • 19. Threats
    Political instability
    New entrance from the exiting competitors
    So many competitors
    Retaining consumers
    Economic instability.
    Increases of general sales tax
    Development of plant
    To face strong competitors like
  • 20. Marketing Strategy and Objectives
    Positioning Strategies
    Segmentation
    Targeting
  • 21. Marketing Mix
    Product
    Price
    Promotion
    Place
  • 22. PRODUCT
    Product Variety
    Quality
    Design
    Features
    Packaging
    Sizes
  • 23. Pricing
    The cost of fruits Rs.3
    Electricity Rs.2
    Factory Overhead Rs.3
    Miscellaneous Rs.2
    Retailer Margin Rs.2
    Profit Rs.3
    Total Price Rs.15 
  • 24. Communication Strategies
    Electronic Media Rs.20 90 000
    Print Media Rs.683 600
    Cable network Rs.85000
    Billboards Rs.2 65 000
    Hoardings Rs.34 00 000
  • 25. Benefits
    Give 5 rappers and get one free juice pack
    Purchase ten juice packs and get one pack free.
    If you purchase a small crate of juice then you will able to participate in lucky draw and you can win following prizes:  
    Samsung FM Guru
    DVD system
    Rs.5000
  • 26. Distributors Review
    MANUFACTURER
    DISTRIBUTOR
    RETAILER
    CONSUMER
  • 27. Budgeting
  • 28. Controls:
    Measuring
    Comparing
    Correcting