New Product Launch by Arslan Dilawer

2. Distribution Analysis

3. Competitor Analysis

4. Financial Analysis

7. Sugar

8. Citric Acid

9. Stabilizer

10. Ascorbic Acid

11. Preservative

12. Artificial Flavor

14. To increase the length of product line i.e. ( Five )

15. To increase profits

16. To satisfy the customers better

18. B zone includes upper Mall, Wahdat road, model town

19. C zone includes lower mall, Allama Iqbal Town, Sabzazar Scheme

21. Youngsters

22. Mature

24. Large range of flavors

25. Standardized and attractive packing

26. Large promotion and market coverage

28. Print Media

29. FM Radio stations

31. Large range of flavors

33. Quality product

34. Specialists available for specialized jobs and tasks

35. Hire experienced staff

36. Medical insurance of employees

37. Pakistani made

38. Targeted to low and middle class people.

39. Reasonable price

41. Small distribution network

42. Strong competitor

43. No market share

45. Acquiring the newer technology & techniques.

46. Market is very big & attractive.

47. Take-over of the distributor

49. New entrance from the exiting competitors

50. So many competitors

51. Retaining consumers

52. Economic instability.

53. Increases of general sales tax

55. Age

56. Gender

57. Income

58. Family size

59. Family life cycle

60. Occupation

61. Education

62. Social classes

63. Life style

64. 3. Targeting:

65. We will target the following customers:

66. Kids

67. Youngsters

68. Mature

70. Total quality management

72. Provides proteins and minerals

73. Provides vitamins

74. Beneficial for kidneys

75. Excellent in taste

76. Gives freshness

78. Electricity Rs.2

79. Factory Overhead Rs.3

80. Miscellaneous Rs.2

81. Retailer Margin Rs.2

82. Profit Rs.3

83. Total Price Rs.15

85. Purchase ten juice packs and get one pack free.

86. If you purchase a small crate of juice then you will able to participate in lucky draw and you can win following prizes:

87. Samsung FM Guru

88. DVD system

89. Rs.5000Place:<br />Distributors Review<br />To assure the availability of its product “Refresh” juice has established effective network of registered dealers. The main target of these juices is Lahore.<br />MANUFACTURERDISTRIBUTORRETAILERCONSUMER<br />The end consumer would then purchase “Refresh” from the retailer. The distributor are the most reliable distributors in the region. They enjoy a flawless reputation combined with business relations with numerous retailers even in the rural areas of Lahore and near sides. This has ensured that “Refresh” will be made available all over Lahore.<br />Budgeting:<br />Sr. NoDescriptionAmount1Cost of land250,00,0002Raw material5,00,00003Stationery50,0004Office expenses1,00,0005Furniture5,00,0006Staff salaries50,0007Freight inward charges 60,0008Repair & Maintenance150,0009Research & Development 90,00010Technology10,00,00011Marketing Media Expenses6,648,630Total38,648,630<br />Controls:<br />This is the main and last element of the marketing planning by using this we can check our product standard by comparing It with our standards if there is any problem arrive in marketing plan the it must be corrected.<br />Three main functions are performed under this element of planning that is:<br />Measuring<br />Comparing<br />Correcting<br />Measuring:<br />We can check our marketing condition through measuring in which different types of tasks may be performed like<br />Surveys<br />Survey for The Future:<br />In order to learn weather people would like to buy or use our product, we have decided to conduct a market survey in future so that we can assure that people likes our product or not.<br />Comparing:<br />In controlling process we compare our product with our standards<br />Correcting:<br />If any problem occurs then correcting process will take place in which we found that from where the problem will arises.<br />Marketing Organization:<br />Refresh’s chief marketing officer, holds overall responsibility for all of the company’s marketing activities. There are other subordinates with him to help the sales campaigns, trade and consumer sales promotions, and public relations efforts.<br />Action Programs:<br />The “REFRESH” will be introduced in May. Following are summaries of the action programs we will use during this summer session to achieve our stated objectives.<br />May We will initiate 80,00,000 rupees trade sales promotion campaign to educate dealers and generate excitement for the product launch, and provide sample crates to our selected product reviewers, opinion leaders and celebrities as part of our public relation strategy. <br />June We will start an integrated print/displays/television campaign. The campaign will show how many features the “REFRESH” have for users to reenergize them. <br />July As the juice advertisement continues, we will add consumer sales promotion by including them to our messages. We will also support or retailer to increase our sales.<br />August We plan to roll out a new advertisement having new views of customers through survey who have used our drink which will help to promote our juice.<br />Story Board<br />SceneDialoguePictorial View1The boys are doing dancing practice on like I love u (song)2Boys thak gay or aram se beth gay side pe.3Itny main un ka aik or dost aya jo k bht chill mood main tha.or us ne kaha guys waz up!!4Sab boly yar hum thak gay hain bht..un k friend ne kaha k chill yar refresh raha kro meri tara.5Tum kesy refresh rhty ho her time6Friend says yar main refresh jo peta hun7Refresh !! hain ye kia hai.8Ye enrgy juice hai jo bandy ko refresh kr deta hai like me9Wo apny bag main se juice niklta hai or apny dost ko deta hai wo pee kr kehta hai really yar its awesome10Friend kahy ga ap b zror try kijye ga…..Refresh“the taste u desire”<br />References:<br />Philip Kotler (Principle Of Marketing)<br />Journal of Marketing <br />Journal of Advertisement<br />Websites:<br />www.mickinsey.com<br />www.wikipedia.com<br />www.Nestle.Com <br />www.Angrofoods.com<br />www.shezan.com<br />www.marketing.com<br />