HISTORY OF COCA COLA<br />BIRTH OF A REFRESHING IDEA:<br />Atlanta, Georgia, May 8, 1886. Dr. JhonStith Pemberton and the “delicious and refresging” drinks.<br />Frank M. Robbinson – the Trademark “COCA COLA”<br />Sales: 9 drinks per day<br />
The Candler Era <br /><ul><li>1891-Atlanta Entrepreneur AsaG.Candler, the sole proprietor of COCA COLA
1892 - Georgia Corporation named “The Coca-Cola Company”.
1895 – “Coca-Cola” is now drunk in every state and territory of United States.</li></li></ul><li>Bottling Begins<br />1894 - In Vicksburg, Mississippi, Joseph A. Biedenharn, the first bottler of coca cola.<br />1899 – Benjamin F. Thomas & Joseph B. White-headed of Chattanooga, Tennessee the exclusive right to bottle & sell Coca-Cola practically the entire United States.<br />The development what is today the worldwide Coca-Cola bottling system.<br />
Earnest Woodruff<br />1919 - A group of investors headed by Earnest Woodruff & W.C. Bradley purchased The Coca-Cola Company for 25 million dollars.<br />500,000 shares of its common stock were sold publicly for $40 per share.<br />1923 – Robert Win sip Woodruff, Earnest Woodruff’s son, was elected the president of the company.<br />His management established quality standards for every phase of the bottling operation.<br />By the end of 1928, Coca-Cola sales in bottles had for the first time exceeded fountain sales.<br />
Olympics 1928<br />1928 – The Coca-Cola and the Olympic games: The first lightening of the flame and the first sale of Coke at an Olympiad.<br />
1941 Unites States War and a symbol of friendship:<br />1941 – The entry of United States into war brought an order from RobertWoodruff: “To see what every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever its costs the company”.<br />More than 5 billion bottles were consumed by military service personnel during the war.<br />As a world emerged from a time of conflict, Coca-Cola emerged as a worldwide symbol of friendship and refreshment<br />
Our Mission<br /><ul><li>To inspire moments of optimism and happiness...
To refresh the world...</li></li></ul><li>VISION<br />People: Be a great place to work where people are inspired to be the best they can be. <br />Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. <br />Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. <br />Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. <br />Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. <br />Productivity: Be a highly effective, lean and fast-moving organization.<br />
VALUES<br />Our values serve as a compass for our actions and describe how we behave in the world. <br />Leadership: The courage to shape a better future<br />Collaboration: Leverage collective genius<br />Integrity: Be real<br />Accountability: If it is to be, it's up to me<br />Passion: Committed in heart and mind <br />Diversity: As inclusive as our brands<br />Quality: What we do, we do well.<br />
MAIN BOARD <br />MUHTAR KENT<br />Muhtar Kent is Chairman of the Board and Chief Executive Officer of The Coca-Cola Company. Mr. Kent joined The Coca-Cola Company in Atlanta in 1978 and has held a variety of marketing and operations roles throughout his career. In 1985, he was appointed General Manager of Coca-Cola Turkey and Central Asia. From 1989 to 1995, he served as President of the Company's East Central Europe Division and Senior Vice President of Coca-Cola International. Mr. Kent was named President and Chief Operating Officer of The Coca-Cola Company's North Asia, Eurasia and Middle East Group from 2005 until early 2006, where he was responsible for the operations across a broad and diverse geographic region that included China, Japan and Russia. Mr. Kent served as President of Coca-Cola International through most of 2006, responsible for operations outside of North America. Mr. Kent holds a bachelor of science degree in economics from Hull University, England, and a master of science degree in administrative sciences from London City University.<br />
MANAGEMENT PROCESS<br />PLANNING:<br />“Without a strategy the organization is like a ship without a raddar, going around in circles. It’s like a tramp that Has no place to go to”.<br /> Joel Ross and Michael Kami) <br />
Strategic Goals:<br />To continue to be an organization providing the quality products to the valuable customers.<br /> To select and retain the professional people for the organization.<br /> To project an outstanding corporate image.<br />To satisfy the customer through extra ordinary service and an excellent service along with the complete tactical and operational support.<br />
Tactical Goals:<br /> To increase the revenues by 20% as compared to last year.<br /> To increase the total retail customers by around 10%.<br /> To increase the market share by 5%.<br /> To reactivate the discontinued customers by 30%.<br />
Operational Goals:<br />To find new customers,<br /> To retain existing ones,<br /> To bring back the discontinued accounts.<br />
Organizing:<br /><ul><li>Departmentalization:</li></ul>Human Resource<br />Financial Department<br />Sales and Administrative Department<br />Production Department<br /><ul><li>Assigning Authority & Delegation Of Power
Coca cola’s main competitor is Pepsi. It Is second to sales.</li></li></ul><li>Coca Cola vs. Pepsi<br />The main dark cola drink of the company<br />which started the rivalry between these<br />Companies<br />Pepsi version of dark cola which is the major<br />primary competitor to Coke.<br />Full Throttle is an energy drink produced by<br />the Coca Cola Company.<br />AMP is and energy drink produced and<br />distributed by Pepsi CO.<br />Mountain Dew MDX is an energy drink<br />manufactured distributed by PepsiCo. Under<br />Mountain Dew brand in 2005.<br />Vault is a carbonated beverage that was<br />released by the Coca Cola Company in June<br />2005.<br />
Gatorade is a non carbonated sports drink<br />marketed by Quaker Oats Company, a division<br />of Pepsi Co.<br />PowerAde is a sports drink by Coca Cola<br />Company .<br />Sprite is a clear, lemon lime flavored, non<br />caffeinated soft drink, produced by Coca Cola<br />Company. It was introduced in the U.S in 1961.<br />7 up is a brand of a lemon-lime flavored soft<br />drink<br />Minute Maid is a product line of beverages<br />usually associated with orange juice, but now<br />extends to soft drinks of many kinds.<br />Tropicana products are an American company<br />based in Bradenton, It has been owned<br />by Pepsi Co. Inc. since 1998<br />
Lipton Original iced tea is a ready to drink iced<br />tea brand sold by Lipton through a worldwide<br />partnership with Pepsi<br />Nestea is brand of iced tea manufactured and<br />distributed by the Nestle company’s<br />Diet Coke or Diet Coca Cola is a sugar-free<br />soft drink produced and distributed by Coca<br />Cola Company, was introduced in U.S. in 1982<br />Diet Pepsi is a low calorie carbonated cola. It<br />was introduced in 1964 as a variant of Pepsi<br />Cola with no sugar<br />Kinley is a brand of still or carbonated water<br />owned by The Coca Cola Company.<br />Aquafina is non carbonated bottled water<br />produced by PepsiCo.<br />
Gimmicks<br />Coca-cola has become the favorite drink to many people all over the world. Coca-cola was sold in more than 200 areas.The Coca-cola formula was found by John Pemberton during 1885 in Columbus, Georgia, United States. Initially John Pemberton makes the Coca-cola formula to be used as the medicine formula. Pemberton claimed the formula Coca-cola could cure various disease, for example morphine addiction, the digestive problem, neurasthenia, headache and impotent. Pemberton used the formula of Coca-cola inspired from the coca wine that Angelo Marini finds.The name of Coca-cola was taken from the Coca leaves and Cola nuts. According to the story, Pemberton the Coca-cola formula used the mixture of two material kinds. The discovery of the name was so simple. Now the brand of Coca-cola had was very big According to Inter brand in 2002 the value of the Coca-cola brand was number of one in the world (US$69.6 billion). The number of two was occupied by Microsoft (US$64.1 billion). Therefore, Coca-Cola has make the brand image in minds of people.<br /> <br />
Interview with HR Officer<br />Name: Mr. Raheel Mahmood<br />Job title: HR Officer<br />Qualifications: MBA HR<br />Experience: 9 years<br />Background: 7 years worked in Descon Ltd. Joined Coca Cola in 2008.<br />Contact # 0322 4171612<br />
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