Coca Cola Presentation
Upcoming SlideShare
Loading in...5
×
 

Coca Cola Presentation

on

  • 35,410 views

This a Complete Presentation of Coca-Cola.The Project of Management.

This a Complete Presentation of Coca-Cola.The Project of Management.

Statistics

Views

Total Views
35,410
Views on SlideShare
35,307
Embed Views
103

Actions

Likes
58
Downloads
4
Comments
21

4 Embeds 103

http://www.slideshare.net 53
https://tasks.crowdflower.com 44
http://wallwisher.com 4
http://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

110 of 21 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…

110 of 21

Post Comment
Edit your comment

Coca Cola Presentation Coca Cola Presentation Presentation Transcript

  • COCA COLA
  • PRESENTATION ON
  • THE COCA COLA COMPANY
  • HISTORY OF COCA COLA
    BIRTH OF A REFRESHING IDEA:
    Atlanta, Georgia, May 8, 1886. Dr. JhonStith Pemberton and the “delicious and refresging” drinks.
    Frank M. Robbinson – the Trademark “COCA COLA”
    Sales: 9 drinks per day
  • The Candler Era
    • 1891-Atlanta Entrepreneur AsaG.Candler, the sole proprietor of COCA COLA
    • 1892 - Georgia Corporation named “The Coca-Cola Company”.
    • 1895 – “Coca-Cola” is now drunk in every state and territory of United States.
  • Bottling Begins
    1894 - In Vicksburg, Mississippi, Joseph A. Biedenharn, the first bottler of coca cola.
    1899 – Benjamin F. Thomas & Joseph B. White-headed of Chattanooga, Tennessee the exclusive right to bottle & sell Coca-Cola practically the entire United States.
    The development what is today the worldwide Coca-Cola bottling system.
  • Earnest Woodruff
    1919 - A group of investors headed by Earnest Woodruff & W.C. Bradley purchased The Coca-Cola Company for 25 million dollars.
    500,000 shares of its common stock were sold publicly for $40 per share.
    1923 – Robert Win sip Woodruff, Earnest Woodruff’s son, was elected the president of the company.
    His management established quality standards for every phase of the bottling operation.
    By the end of 1928, Coca-Cola sales in bottles had for the first time exceeded fountain sales.
  • Olympics 1928
    1928 – The Coca-Cola and the Olympic games: The first lightening of the flame and the first sale of Coke at an Olympiad.
  • 1941 Unites States War and a symbol of friendship:
    1941 – The entry of United States into war brought an order from RobertWoodruff: “To see what every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever its costs the company”.
    More than 5 billion bottles were consumed by military service personnel during the war.
    As a world emerged from a time of conflict, Coca-Cola emerged as a worldwide symbol of friendship and refreshment
  • Our Mission
    • To inspire moments of optimism and happiness...
    • To create value and make a difference.
    • To refresh the world...
  • VISION
    People: Be a great place to work where people are inspired to be the best they can be.
    Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
    Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
    Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
    Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
    Productivity: Be a highly effective, lean and fast-moving organization.
  • VALUES
    Our values serve as a compass for our actions and describe how we behave in the world.
    Leadership: The courage to shape a better future
    Collaboration: Leverage collective genius
    Integrity: Be real
    Accountability: If it is to be, it's up to me
    Passion: Committed in heart and mind
    Diversity: As inclusive as our brands
    Quality: What we do, we do well.
  • MAIN BOARD
    MUHTAR KENT
    Muhtar Kent is Chairman of the Board and Chief Executive Officer of The Coca-Cola Company. Mr. Kent joined The Coca-Cola Company in Atlanta in 1978 and has held a variety of marketing and operations roles throughout his career. In 1985, he was appointed General Manager of Coca-Cola Turkey and Central Asia. From 1989 to 1995, he served as President of the Company's East Central Europe Division and Senior Vice President of Coca-Cola International. Mr. Kent was named President and Chief Operating Officer of The Coca-Cola Company's North Asia, Eurasia and Middle East Group from 2005 until early 2006, where he was responsible for the operations across a broad and diverse geographic region that included China, Japan and Russia. Mr. Kent served as President of Coca-Cola International through most of 2006, responsible for operations outside of North America. Mr. Kent holds a bachelor of science degree in economics from Hull University, England, and a master of science degree in administrative sciences from London City University.
  • HIERARCHY
  • BRAND PORTFOLIO
    SOFT DRINKS:
  • ENERGY DRINKS
  • JUICES:
    SPORTS DRINKS:
  • Tea and Coffee:
    WATER
  • OTHER DRINKS
  • MANAGEMENT PROCESS
    PLANNING:
    “Without a strategy the organization is like a ship without a raddar, going around in circles. It’s like a tramp that Has no place to go to”.
    Joel Ross and Michael Kami) 
  • Strategic Goals:
    To continue to be an organization providing the quality products to the valuable customers.
    To select and retain the professional people for the organization.
    To project an outstanding corporate image.
    To satisfy the customer through extra ordinary service and an excellent service along with the complete tactical and operational support.
  • Tactical Goals:
    To increase the revenues by 20% as compared to last year.
    To increase the total retail customers by around 10%.
    To increase the market share by 5%.
    To reactivate the discontinued customers by 30%.
  • Operational Goals:
    To find new customers,
    To retain existing ones,
    To bring back the discontinued accounts.
  • Organizing:
    • Departmentalization:
    Human Resource
    Financial Department
    Sales and Administrative Department
    Production Department
    • Assigning Authority & Delegation Of Power
    • Equalizing Authority & Responsibility
    • Staff Positioning
  • Leading:
    • Supervision
    • Motivation
    • Managing Conflict
    • Communication Skills
    • Controlling
    Measuring
    Comparing
    Correcting
    Sales Person Reporting System
    Sales Person Evaluation System
  • CHALLENGES & ISSUES
    Acidity and tooth decay
    High fructose corn syrup
    Environmental issues
    Water use
    Israel and the Middle East controversies
  • Competitors
    • PEPSI
    • SHEZAN
    • AMRIT COLA
    • NESTLE
    • GOURMET
    • Coca cola’s main competitor is Pepsi. It Is second to sales.
  • Coca Cola vs. Pepsi
    The main dark cola drink of the company
    which started the rivalry between these
    Companies
    Pepsi version of dark cola which is the major
    primary competitor to Coke.
    Full Throttle is an energy drink produced by
    the Coca Cola Company.
    AMP is and energy drink produced and
    distributed by Pepsi CO.
    Mountain Dew MDX is an energy drink
    manufactured distributed by PepsiCo. Under
    Mountain Dew brand in 2005.
    Vault is a carbonated beverage that was
    released by the Coca Cola Company in June
    2005.
  • Gatorade is a non carbonated sports drink
    marketed by Quaker Oats Company, a division
    of Pepsi Co.
    PowerAde is a sports drink by Coca Cola
    Company .
    Sprite is a clear, lemon lime flavored, non
    caffeinated soft drink, produced by Coca Cola
    Company. It was introduced in the U.S in 1961.
    7 up is a brand of a lemon-lime flavored soft
    drink
    Minute Maid is a product line of beverages
    usually associated with orange juice, but now
    extends to soft drinks of many kinds.
    Tropicana products are an American company
    based in Bradenton, It has been owned
    by Pepsi Co. Inc. since 1998
  • Lipton Original iced tea is a ready to drink iced
    tea brand sold by Lipton through a worldwide
    partnership with Pepsi
    Nestea is brand of iced tea manufactured and
    distributed by the Nestle company’s
    Diet Coke or Diet Coca Cola is a sugar-free
    soft drink produced and distributed by Coca
    Cola Company, was introduced in U.S. in 1982
    Diet Pepsi is a low calorie carbonated cola. It
    was introduced in 1964 as a variant of Pepsi
    Cola with no sugar
    Kinley is a brand of still or carbonated water
    owned by The Coca Cola Company.
    Aquafina is non carbonated bottled water
    produced by PepsiCo.
  • Culture
    One Company
    One Team
    One Passion
    Coke Family
  • STAKEHOLDERS OF COCA COLA
  • Gimmicks
    Coca-cola has become the favorite drink to many people all over the world. Coca-cola was sold in more than 200 areas.The Coca-cola formula was found by John Pemberton during 1885 in Columbus, Georgia, United States. Initially John Pemberton makes the Coca-cola formula to be used as the medicine formula. Pemberton claimed the formula Coca-cola could cure various disease, for example morphine addiction, the digestive problem, neurasthenia, headache and impotent. Pemberton used the formula of Coca-cola inspired from the coca wine that Angelo Marini finds.The name of Coca-cola was taken from the Coca leaves and Cola nuts. According to the story, Pemberton the Coca-cola formula used the mixture of two material kinds. The discovery of the name was so simple. Now the brand of Coca-cola had was very big According to Inter brand in 2002 the value of the Coca-cola brand was number of one in the world (US$69.6 billion). The number of two was occupied by Microsoft (US$64.1 billion). Therefore, Coca-Cola has make the brand image in minds of people.
     
  • MARKETING CRITERIA
  • SOME PIX OF COCA COLA
  • Interview with HR Officer
    Name: Mr. Raheel Mahmood
    Job title: HR Officer
    Qualifications: MBA HR
    Experience: 9 years
    Background: 7 years worked in Descon Ltd. Joined Coca Cola in 2008.
    Contact # 0322 4171612