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This a Complete Presentation of Coca-Cola.The Project of Management.

This a Complete Presentation of Coca-Cola.The Project of Management.

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    Coca Cola Presentation Coca Cola Presentation Presentation Transcript

    • COCA COLA
    • PRESENTATION ON
    • THE COCA COLA COMPANY
    • HISTORY OF COCA COLA
      BIRTH OF A REFRESHING IDEA:
      Atlanta, Georgia, May 8, 1886. Dr. JhonStith Pemberton and the “delicious and refresging” drinks.
      Frank M. Robbinson – the Trademark “COCA COLA”
      Sales: 9 drinks per day
    • The Candler Era
      • 1891-Atlanta Entrepreneur AsaG.Candler, the sole proprietor of COCA COLA
      • 1892 - Georgia Corporation named “The Coca-Cola Company”.
      • 1895 – “Coca-Cola” is now drunk in every state and territory of United States.
    • Bottling Begins
      1894 - In Vicksburg, Mississippi, Joseph A. Biedenharn, the first bottler of coca cola.
      1899 – Benjamin F. Thomas & Joseph B. White-headed of Chattanooga, Tennessee the exclusive right to bottle & sell Coca-Cola practically the entire United States.
      The development what is today the worldwide Coca-Cola bottling system.
    • Earnest Woodruff
      1919 - A group of investors headed by Earnest Woodruff & W.C. Bradley purchased The Coca-Cola Company for 25 million dollars.
      500,000 shares of its common stock were sold publicly for $40 per share.
      1923 – Robert Win sip Woodruff, Earnest Woodruff’s son, was elected the president of the company.
      His management established quality standards for every phase of the bottling operation.
      By the end of 1928, Coca-Cola sales in bottles had for the first time exceeded fountain sales.
    • Olympics 1928
      1928 – The Coca-Cola and the Olympic games: The first lightening of the flame and the first sale of Coke at an Olympiad.
    • 1941 Unites States War and a symbol of friendship:
      1941 – The entry of United States into war brought an order from RobertWoodruff: “To see what every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever its costs the company”.
      More than 5 billion bottles were consumed by military service personnel during the war.
      As a world emerged from a time of conflict, Coca-Cola emerged as a worldwide symbol of friendship and refreshment
    • Our Mission
      • To inspire moments of optimism and happiness...
      • To create value and make a difference.
      • To refresh the world...
    • VISION
      People: Be a great place to work where people are inspired to be the best they can be.
      Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
      Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
      Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
      Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
      Productivity: Be a highly effective, lean and fast-moving organization.
    • VALUES
      Our values serve as a compass for our actions and describe how we behave in the world.
      Leadership: The courage to shape a better future
      Collaboration: Leverage collective genius
      Integrity: Be real
      Accountability: If it is to be, it's up to me
      Passion: Committed in heart and mind
      Diversity: As inclusive as our brands
      Quality: What we do, we do well.
    • MAIN BOARD
      MUHTAR KENT
      Muhtar Kent is Chairman of the Board and Chief Executive Officer of The Coca-Cola Company. Mr. Kent joined The Coca-Cola Company in Atlanta in 1978 and has held a variety of marketing and operations roles throughout his career. In 1985, he was appointed General Manager of Coca-Cola Turkey and Central Asia. From 1989 to 1995, he served as President of the Company's East Central Europe Division and Senior Vice President of Coca-Cola International. Mr. Kent was named President and Chief Operating Officer of The Coca-Cola Company's North Asia, Eurasia and Middle East Group from 2005 until early 2006, where he was responsible for the operations across a broad and diverse geographic region that included China, Japan and Russia. Mr. Kent served as President of Coca-Cola International through most of 2006, responsible for operations outside of North America. Mr. Kent holds a bachelor of science degree in economics from Hull University, England, and a master of science degree in administrative sciences from London City University.
    • HIERARCHY
    • BRAND PORTFOLIO
      SOFT DRINKS:
    • ENERGY DRINKS
    • JUICES:
      SPORTS DRINKS:
    • Tea and Coffee:
      WATER
    • OTHER DRINKS
    • MANAGEMENT PROCESS
      PLANNING:
      “Without a strategy the organization is like a ship without a raddar, going around in circles. It’s like a tramp that Has no place to go to”.
      Joel Ross and Michael Kami) 
    • Strategic Goals:
      To continue to be an organization providing the quality products to the valuable customers.
      To select and retain the professional people for the organization.
      To project an outstanding corporate image.
      To satisfy the customer through extra ordinary service and an excellent service along with the complete tactical and operational support.
    • Tactical Goals:
      To increase the revenues by 20% as compared to last year.
      To increase the total retail customers by around 10%.
      To increase the market share by 5%.
      To reactivate the discontinued customers by 30%.
    • Operational Goals:
      To find new customers,
      To retain existing ones,
      To bring back the discontinued accounts.
    • Organizing:
      • Departmentalization:
      Human Resource
      Financial Department
      Sales and Administrative Department
      Production Department
      • Assigning Authority & Delegation Of Power
      • Equalizing Authority & Responsibility
      • Staff Positioning
    • Leading:
      • Supervision
      • Motivation
      • Managing Conflict
      • Communication Skills
      • Controlling
      Measuring
      Comparing
      Correcting
      Sales Person Reporting System
      Sales Person Evaluation System
    • CHALLENGES & ISSUES
      Acidity and tooth decay
      High fructose corn syrup
      Environmental issues
      Water use
      Israel and the Middle East controversies
    • Competitors
      • PEPSI
      • SHEZAN
      • AMRIT COLA
      • NESTLE
      • GOURMET
      • Coca cola’s main competitor is Pepsi. It Is second to sales.
    • Coca Cola vs. Pepsi
      The main dark cola drink of the company
      which started the rivalry between these
      Companies
      Pepsi version of dark cola which is the major
      primary competitor to Coke.
      Full Throttle is an energy drink produced by
      the Coca Cola Company.
      AMP is and energy drink produced and
      distributed by Pepsi CO.
      Mountain Dew MDX is an energy drink
      manufactured distributed by PepsiCo. Under
      Mountain Dew brand in 2005.
      Vault is a carbonated beverage that was
      released by the Coca Cola Company in June
      2005.
    • Gatorade is a non carbonated sports drink
      marketed by Quaker Oats Company, a division
      of Pepsi Co.
      PowerAde is a sports drink by Coca Cola
      Company .
      Sprite is a clear, lemon lime flavored, non
      caffeinated soft drink, produced by Coca Cola
      Company. It was introduced in the U.S in 1961.
      7 up is a brand of a lemon-lime flavored soft
      drink
      Minute Maid is a product line of beverages
      usually associated with orange juice, but now
      extends to soft drinks of many kinds.
      Tropicana products are an American company
      based in Bradenton, It has been owned
      by Pepsi Co. Inc. since 1998
    • Lipton Original iced tea is a ready to drink iced
      tea brand sold by Lipton through a worldwide
      partnership with Pepsi
      Nestea is brand of iced tea manufactured and
      distributed by the Nestle company’s
      Diet Coke or Diet Coca Cola is a sugar-free
      soft drink produced and distributed by Coca
      Cola Company, was introduced in U.S. in 1982
      Diet Pepsi is a low calorie carbonated cola. It
      was introduced in 1964 as a variant of Pepsi
      Cola with no sugar
      Kinley is a brand of still or carbonated water
      owned by The Coca Cola Company.
      Aquafina is non carbonated bottled water
      produced by PepsiCo.
    • Culture
      One Company
      One Team
      One Passion
      Coke Family
    • STAKEHOLDERS OF COCA COLA
    • Gimmicks
      Coca-cola has become the favorite drink to many people all over the world. Coca-cola was sold in more than 200 areas.The Coca-cola formula was found by John Pemberton during 1885 in Columbus, Georgia, United States. Initially John Pemberton makes the Coca-cola formula to be used as the medicine formula. Pemberton claimed the formula Coca-cola could cure various disease, for example morphine addiction, the digestive problem, neurasthenia, headache and impotent. Pemberton used the formula of Coca-cola inspired from the coca wine that Angelo Marini finds.The name of Coca-cola was taken from the Coca leaves and Cola nuts. According to the story, Pemberton the Coca-cola formula used the mixture of two material kinds. The discovery of the name was so simple. Now the brand of Coca-cola had was very big According to Inter brand in 2002 the value of the Coca-cola brand was number of one in the world (US$69.6 billion). The number of two was occupied by Microsoft (US$64.1 billion). Therefore, Coca-Cola has make the brand image in minds of people.
       
    • MARKETING CRITERIA
    • SOME PIX OF COCA COLA
    • Interview with HR Officer
      Name: Mr. Raheel Mahmood
      Job title: HR Officer
      Qualifications: MBA HR
      Experience: 9 years
      Background: 7 years worked in Descon Ltd. Joined Coca Cola in 2008.
      Contact # 0322 4171612