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Hindustan Lever Limited
Hindustan Lever Limited
Hindustan Lever Limited
Hindustan Lever Limited
Hindustan Lever Limited
Hindustan Lever Limited
Hindustan Lever Limited
Hindustan Lever Limited
Hindustan Lever Limited
Hindustan Lever Limited
Hindustan Lever Limited
Hindustan Lever Limited
Hindustan Lever Limited
Hindustan Lever Limited
Hindustan Lever Limited
Hindustan Lever Limited
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Hindustan Lever Limited

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Tells about Hindustan Lever Limited

Tells about Hindustan Lever Limited

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  • 1. PROJECT OF MANAGERIAL ECONOMICS
    SUBMITTED TO SUBMITTED BY
    DR PUJA ARSH KOUL
    SUMIT YADAV
  • 2.
  • 3. INDUSTRY : FMCG
    HEAD QUARTERS: MUMBAI
    CHAIRMAN : HARISH MANWANI
    PRODUCTS : Home & Personal Care,
    Food and Beverages
    NET INCOME: 2,202.03 crore
  • 4. Mr. HARISH MANWANI
    CHAIRMAN OF HLL FROM 1ST APRIL 2005
  • 5. HISTORY
    HLL was formed In 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan VanaspatiMfg.Co. Ltd. and United Traders Ltd.‡It is headquartered in Mumbai, India and has an employee strength of over 15,000 employees and contributes for indirect employment of over 52,000 people.The company was renamed in June 2007 to Hindustan Unilever Limited.
  • 6. Food brands
    3 Roses
    Annapurna
    Brooke Bond Taaza
    Bru
    Kissan
    Knorr
    Kwality Wall’s
    Lipton
    Modern
    Red Label
    Taj Mahal
  • 7. PERSONAL CARE
    Axe
    Clinic Plus
    Closeup
    Dove
    Fair & Lovely
    Hamam
    Lakme
    Lifebuoy
    Liril 2000
    Lux
    Pears
    Pepsodent
    Pond's
    Rexona Soap
    Sunsilk
    Vaseline
  • 8. HOME BRANDS
    Active Wheel
    Cif
    Comfort
    Domex
    Rin
    Sunlight
    Surf Excel
    Vim
  • 9. MERGERS
    HLL AND PONDS: This merger was done in year 1997 but Mumbai high court gave decision in December 1997. Ponds first time came in marker with HLL in January 1998.
    TATA CHEMICAL AN HLL: This merger was done in year 1993. This group made fertilizers. Due to this merger Tomco became second largest fertilizer company in INDIA
  • 10. The Tatas hold 30 per cent and financial institutions hold 26 per cent stakes in Tata Chemicals. HLL holds 50-per cent stake in HLCL and the institutional holding is at over 19 per cent as on 31 December 2010.
  • 11. ACCUSITIONS
    HLL AND LAKME: HLL purchased the lakme group from TATA for Rs 200 crores in year 1998. That year the turnover of HLL increased by 17%.
  • 12. RURAL MARKETTING
    In Punjab region HLL has a market force of 20 people which go to rural areas and tell people about:
    Teach people how to wash utensils
    How to keep the surrounding clean
    In whole India there is a work force of 2000 people who go and live in villages for educating the People
  • 13. MARKET SEGMENTATION
    Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits common needs); it responds similarly to a market stimulus, and it can be reached by a market intervention. The term is also used when consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts.
  • 14. MARKET SHARE
  • 15. ECONOMIES OF SCOPE
    Economies of scope are changes in average costs because of changes in the mix of output between two or more products. This refers to the potential cost savings from joint production – even if the products are not directly related to each other.
  • 16. THANK YOU

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