Infosys

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This presentation gives full information on all aspects of marketing done by infosys.

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Infosys

  1. 1. <ul><li>SUBMITTED TO </li></ul><ul><li>SANMANDEEP KAUR </li></ul><ul><li>SUBMITTED BY </li></ul><ul><li>ARSH KOUL </li></ul>
  2. 4. <ul><li>The idea was born on a January 1981 morning On July 2, 1981, Infosys Consultants Pvt. Ltd was incorporated. The starting capital was $250 which was borrowed from Mrs Sudha Murthy </li></ul><ul><li>The 6 people who were with Narayan Murthy were: </li></ul><ul><li>Nandan Nilekani </li></ul><ul><li>N S Raghavan </li></ul><ul><li>S Gopalakrishnan </li></ul><ul><li>S D Shibulal </li></ul><ul><li>K Dinesh </li></ul><ul><li>Ashok Arora </li></ul>
  3. 5. FOUNDERS OF INFOSYS
  4. 7. <ul><li>To help their clients meet their goals through their people, services and solutions </li></ul>
  5. 9. <ul><li>To achieve their objectives in an environment of fairness, honesty, and courtesy towards their clients, employees, vendors and society at large. </li></ul>
  6. 11. <ul><li>Range of investment in infrastructure, HR, technology and networking </li></ul><ul><li>Increase in client penetration rate </li></ul><ul><li>Helped in attracting best talent in industry </li></ul>
  7. 13. <ul><li>Finacle </li></ul><ul><li>Infosys iEngage </li></ul><ul><li>Infosys iProwe </li></ul><ul><li>Infosys MaskIT </li></ul><ul><li>Infosys mConnect </li></ul><ul><li>Infosys Research On Demand </li></ul>
  8. 15. <ul><li>Pricing depends on value offered as against the current cost plus margin approach. New services increased to 35 per cent in last fiscal compared to 10 percent in 1998-99. </li></ul>
  9. 17. <ul><ul><li>The product of Infosys are directly transferred to concern companies. But the places in India where these products are developed are: </li></ul></ul><ul><li>1Bangluru </li></ul><ul><li>2 Pune </li></ul><ul><li>3 Chandigarh </li></ul><ul><li>4 Gurgaon </li></ul><ul><li>5 Chennai </li></ul><ul><li>6 Mysore </li></ul><ul><li>7 Mumbai </li></ul>
  10. 19. <ul><li>Identifying the store segments </li></ul><ul><li>Understanding the segments </li></ul><ul><li>Defining associated template for each segment </li></ul><ul><li>Creating assortment plans for individual stores </li></ul>
  11. 21. <ul><li>Infosys has set up a foundation in Karnataka with the name of Sudha Murthy Foundation . This foundation provides the education, food and shelter to the needy people . This institute also helps in construction of hospitals, roads and helps the women to learn knitting . Infosys has also set up a library in every Kannada Medium Schools. </li></ul>
  12. 23. <ul><li>Infosys partnered with the companies Sales, Marketing and Communication groups to optimize processes and eliminate redundancies. They developed a process framework through a detailed evaluation of marketing processes and business cycles. </li></ul>
  13. 25. <ul><li>Infosys has always tried to improve their services for their customers, so to get a feedback they kept a feedback option on there website. Their valuable customers fill up those feedback forms and give feedback to the company. </li></ul>
  14. 27. <ul><li>They need to enter in other sectors also. </li></ul><ul><li>They need to come in telecom sector because they are having the needed infrastructure. </li></ul><ul><li>They should takeover the small companies. </li></ul><ul><li>They should not change the Board of Directors at this growing market time. </li></ul><ul><li>They should provide the training to the new employees of the companies going in losses. </li></ul>

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