MOVIE MARKETING• Movie marketing is also known as movie advertising and movie promotion.• Marketing of a movie is as critical as that of a brand.• Marketing ensures that films get a grand opening.
Generation of IdeaArtiste Technician Selection Marketing Signing with distributor/Music Labels Actual Production of the Film Film Censor Marketing Film Release
PRE RELEASE MOVIE MARKETING• What is Pre Release Movie Marketing?• Movie industry largely depends on the audience for its revenue.• More avenues to make money out of a movie than just its box office earnings. DVD releases, music launch, merchandise, overseas distribution rights• Movie promos form an image or perceived quality of the movie in consumers mind.• Effectively pushes the audiences to the theatres.
• Word of mouth• Ratings• 1st day review/collection• Free tickets• Rumors
MOVIE MARKETINGTHE TYPES OF MEDIA USED CURRENTLY Pre Release Movie Marketing
Institutional funds Good Scripts CHALLENGES Clubbed moviesTicket Prices
PROBLEMS Risky businessASSOCIATE Piracy D WITH Huge marketing budget MOVIE Target audienceMARKETING Movie goers are more media savvy
MOVIE MARKETING STRATEGIES• Theatrical trailer• Official website• Press junket• Behind the scene clips• Product tie ins and corporate partnership• Publicity stunt
Chetan BhagatBan In Gujarat
BOX OFFICE COLLECTION OF 3 IDIOTS3 Idiots Is The Highest Grossing Indian Film In Overseas Markets. Box office Collection (million)Gross roughly collected 385Four day first weekend 380First week 790.5
Set record collections for Indian-made films in territoriessuch as USA, Australia, Fiji and some African territories United states -$6.5 million China, us$ 1.15 million in four days in December 2011. In Taiwan (more than 2 months from December2010), breaking the record of Avatar , with over NTD $10million results.
Movie Opening Theaters Average Gross Gross3 Idiots (5-day ) $2,149,227 119 $18,060Paa $199,228 67 $2,974Rocket Singh $164,649 70 $2,352