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Law 9 marketing presentation
Law 9 marketing presentation
Law 9 marketing presentation
Law 9 marketing presentation
Law 9 marketing presentation
Law 9 marketing presentation
Law 9 marketing presentation
Law 9 marketing presentation
Law 9 marketing presentation
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Law 9 marketing presentation

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  • READ THE SENTENCE & SUMMARISELY CLARIFY “” IF ANY COMPANY IS IN THE SECOND PLACE SO THAT COMPANY MAKE DIFFERENT STRATEGY OPPOSITE TO 1ST LEADING BRAND COMPANY ””
  • Coke is the original which implies that older people drink it. So Pepsi came up with the “Pepsi Generation” – the choice of the new generation
  • Transcript

    • 1. `
    • 2. SIMPLE CONCEPT Any company who is in the second place. . He must find the different strategy to compete the NO.1 Leading Brand company In the MARKET. . IT Uses opposite strategy to make a brand position in the market. . EXAMPLES:  “”COKE & PEPSI””  “”COLGATE & CLOSE UP””  “”EXCEL took over LOTUS 1-2-3”” by being a better spreadsheet, not a different spreadsheet).
    • 3. COKE IS OLD BUT “”OLD IS GOLD”” PEOPLE PERCEPTIONS ABOUT BRANDS PEPSI IS NEW THATS “”SOUNDS DIFFERENT””
    • 4. PERCEPTIONS ABOUT BRAND COLGATE IS OLD & PEOPLE LIKE IT VERY MUCH CLOSEUP IS NEW SO NEW GENERATION . “”WANTS SOME INNOVATIVE PRODUCT””
    • 5. CONCLUSION Wherever the leader is strong, there is an opportunity to make different strategy for another competitor. . Turn the strength into the weakness. . Don’t try to be better, be different & creative to make existence in the market……....
    • 6. ANY QUESTIONS ANY QUESTIONS
    • 7. THANK YOU

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