LinkedIn: Professional Business Networking Online

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LinkedIn presentation delivered to the Maleny Chamber of Commerce by Nathan Arrowsmith from Fig Creative www.figcreative.com.au

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LinkedIn: Professional Business Networking Online

  1. 1. Professional Business Networking Online<br />
  2. 2. Nathan Arrowsmith<br />2003 - Self Employed as Arrowsmith Websites, Online Marketing Business<br />2006/07 - Website developer at Australia Zoo<br />2008 - Co-founded Fig Creative, Online marketing and branding business<br />Today – Helping businesses develop and implement online marketing strategies to achieve their business goals<br />
  3. 3. Agenda<br />What is it?<br />Who uses it?<br />Why use it?<br />How to use it?<br />Questions<br />
  4. 4. What Is It?<br />
  5. 5. Online Social Networks<br />Two out of three Internet users visit social networks<br />96% of Gen Y have joined a social network.<br />Your customers and competition are using social networks<br />
  6. 6. What is LinkedIn?<br />Social Networking Website<br />Professional Focus<br />Online Resume<br />Job Search &Recruitment<br />
  7. 7. “Worlds Largest Professional Network”<br />Launched May 2003<br />120 million members worldwide<br />2.3 million members in Australia<br />17% growth Jan-Jul 2011<br />
  8. 8. Who Uses It?<br />
  9. 9. Who uses it?<br />Professionals<br />Well Educated<br />Middle and upper management<br />Above average income<br />People you can do business with!<br />
  10. 10. LinkedIn Users By Industry<br />
  11. 11. LinkedIn Users By Job Type<br />
  12. 12. Why Use It?<br />
  13. 13. Networking<br />The entire LinkedIn system is built around connections to other users<br />It’s more than a referral network, it’s a trust network<br />Trust created by introductions and recommendations<br />
  14. 14. Connections<br />
  15. 15. Connections<br />
  16. 16.
  17. 17. Connections<br />1st, 2nd, 3rd degree connections<br />Out of network<br />Introductions<br />InMail<br />
  18. 18. Connections<br />
  19. 19. Recommendations<br />Recommend clients, business partners, colleagues etc<br />Builds your reputation<br />Acts like a referral<br />
  20. 20. Exposure<br />
  21. 21. Job Search and Recruitment<br />Save time<br />Targeted search<br />Reference checks<br />Job suggestions<br />Apply immediately<br />
  22. 22. Job Search and Recruitment<br />Browse jobs<br />Post jobs - $195 for 30 days<br />Premium listings available<br />Apply with LinkedIn button<br />Recommendations act as referees<br />Resume builder<br />
  23. 23. Generate Leads<br />Advanced people search<br />By company, industry, location etc.<br />Ask for introductions<br />
  24. 24. Industry Trends<br />LinkedIn Today<br />Answers<br />Skills<br />Groups<br />
  25. 25. LinkedIn Today<br />Latest news from your industry, network and interests<br />Selected by people on LinkedIn and Twitter<br />Share with your network<br />
  26. 26. Answers<br />Get answers to your questions<br />Provide your own answers<br />
  27. 27. Groups<br />Search for groups in your industry<br />Make new connections<br />Group directory<br />
  28. 28. Companies<br />Add your company (business) page<br />Follow companies you are interested in<br />Find out about jobs first<br />
  29. 29. Ads<br />
  30. 30. How To Use It?<br />
  31. 31. Key Elements<br />Profile<br />Connections<br />Jobs<br />Companies<br />Groups<br />News<br />
  32. 32. Your Profile<br />Like a job application<br />Use a professional photo<br />Keep it updated<br />Use keywords<br />100% complete<br />Eye catching headline<br />
  33. 33. 100% Complete Profile<br /><ul><li>Photo
  34. 34. Summary and Specialities
  35. 35. Education
  36. 36. 3 Recent Positions
  37. 37. 3 Recommendations</li></li></ul><li>Action Steps<br /><ul><li>100% complete profile
  38. 38. Invite people you know
  39. 39. Write recommendations for people you know well
  40. 40. Set up a company page for your business
  41. 41. Locate your target market – search people and groups
  42. 42. Link from your website
  43. 43. Link between other social media accounts</li></li></ul><li>Questions?<br />

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