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LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
LinkedIn: Professional Business Networking Online
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LinkedIn: Professional Business Networking Online

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LinkedIn presentation delivered to the Maleny Chamber of Commerce by Nathan Arrowsmith from Fig Creative www.figcreative.com.au

LinkedIn presentation delivered to the Maleny Chamber of Commerce by Nathan Arrowsmith from Fig Creative www.figcreative.com.au

Published in: Business, Technology
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Transcript

  • 1. Professional Business Networking Online
  • 2. Nathan Arrowsmith
    2003 - Self Employed as Arrowsmith Websites, Online Marketing Business
    2006/07 - Website developer at Australia Zoo
    2008 - Co-founded Fig Creative, Online marketing and branding business
    Today – Helping businesses develop and implement online marketing strategies to achieve their business goals
  • 3. Agenda
    What is it?
    Who uses it?
    Why use it?
    How to use it?
    Questions
  • 4. What Is It?
  • 5. Online Social Networks
    Two out of three Internet users visit social networks
    96% of Gen Y have joined a social network.
    Your customers and competition are using social networks
  • 6. What is LinkedIn?
    Social Networking Website
    Professional Focus
    Online Resume
    Job Search &Recruitment
  • 7. “Worlds Largest Professional Network”
    Launched May 2003
    120 million members worldwide
    2.3 million members in Australia
    17% growth Jan-Jul 2011
  • 8. Who Uses It?
  • 9. Who uses it?
    Professionals
    Well Educated
    Middle and upper management
    Above average income
    People you can do business with!
  • 10. LinkedIn Users By Industry
  • 11. LinkedIn Users By Job Type
  • 12. Why Use It?
  • 13. Networking
    The entire LinkedIn system is built around connections to other users
    It’s more than a referral network, it’s a trust network
    Trust created by introductions and recommendations
  • 14. Connections
  • 15. Connections
  • 16.
  • 17. Connections
    1st, 2nd, 3rd degree connections
    Out of network
    Introductions
    InMail
  • 18. Connections
  • 19. Recommendations
    Recommend clients, business partners, colleagues etc
    Builds your reputation
    Acts like a referral
  • 20. Exposure
  • 21. Job Search and Recruitment
    Save time
    Targeted search
    Reference checks
    Job suggestions
    Apply immediately
  • 22. Job Search and Recruitment
    Browse jobs
    Post jobs - $195 for 30 days
    Premium listings available
    Apply with LinkedIn button
    Recommendations act as referees
    Resume builder
  • 23. Generate Leads
    Advanced people search
    By company, industry, location etc.
    Ask for introductions
  • 24. Industry Trends
    LinkedIn Today
    Answers
    Skills
    Groups
  • 25. LinkedIn Today
    Latest news from your industry, network and interests
    Selected by people on LinkedIn and Twitter
    Share with your network
  • 26. Answers
    Get answers to your questions
    Provide your own answers
  • 27. Groups
    Search for groups in your industry
    Make new connections
    Group directory
  • 28. Companies
    Add your company (business) page
    Follow companies you are interested in
    Find out about jobs first
  • 29. Ads
  • 30. How To Use It?
  • 31. Key Elements
    Profile
    Connections
    Jobs
    Companies
    Groups
    News
  • 32. Your Profile
    Like a job application
    Use a professional photo
    Keep it updated
    Use keywords
    100% complete
    Eye catching headline
  • 33. 100% Complete Profile
  • Action Steps
    • 100% complete profile
    • 38. Invite people you know
    • 39. Write recommendations for people you know well
    • 40. Set up a company page for your business
    • 41. Locate your target market – search people and groups
    • 42. Link from your website
    • 43. Link between other social media accounts
  • Questions?

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