Social Media Success


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With the right social media marketing strategy, the right tactics and the right management and measurement tools you can increase your social media ROI (profits and productivity) by as much as 92%!

Discover the elements of a solid social media strategy and how to recognize the revenue streams that will help your business grow.

In this presentation you will see a 'Content Publishing Schedule' that's available for download.


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  • Let’s start with a show of hands, how many of us here have put some thought into getting a website on top ranking results ever. Leave your hands up if you found it tedious. For the next 30 mins, I will be talking about one of the critical factors in getting to the top spots for your chosen keywords. I will share with you simple, easy and effective methods of creating content for search. Over the past few years I have worked on 100s of websites from large information websites running into 30K pages to lead generation sites. Why is content important?
  • Companies should focus more on how to BE social, and less on how to DO social media.
  • What do you want to achieve?Whom do you want to attract?What is so exciting about you/your company that will create a buzz?
  • How would I define my organisation in a single phrase
  • Tagline“We love science, technology, innovation and hearing from you! So, say hello.” Content TypesTechnology- and innovation-focused infographics, quotes, quizzes, and interesting visuals.
  • Tagline“#Pinning things that inspire us to build, power, move and cure the world. Welcome to the official GE Pinterest page!” TaglineFollow as we explore the changing worlds of science and technology.
  • TaglineFollow as we explore the changing worlds of science and technology.
  • Social media is not rocket science but content strategy will give you direction and keep the momentum.
  • Thought provokingHumorousIntellectually stimulatingControversialOpinionated or objective?Social media is not rocket science but content strategy will give you direction and keep the momentum.
  • Get Exponential Traffic Growth. SEO is great we got them some amazing results in SEO. Then hit a wall. Business Profile. Joined groups, Sent friend invites.
  • Twitter is all about discovering what’s going on right now. As Bain notes, many users return to Twitter’s homepage a few times per day just to see what’s trending. Promoted Trends leverage that phenomenon by giving advertisers a premium position on the page.
  • Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers.
  • Run competitions or specials on your facebook pageAdd interesting applications to stimulate interestYes, you can sell on facebook!Make your facebook friends/fans feel special by making them ‘facebook only offers’
  • Groups on Linkedin which are related to your industry, location, interests. Participate in or start a new discussion within these groups to make your presence felt
  • Blogs are your doorway to all other social marketing.
  • Social media is not a magic Wand – it is not going after a kills. It is like farming. When we share ideas, opinions and information they become part of that intimate group. Submit to RSS and blog directories. There are a number of search engines that specificallyindex blog content. It’s an important step to submit your blog or your blog’s RSS feed to. Expertise / Reputation/ Word of mouthmany of these directories to make it easier for people to find your content.
  • Social Media Success

    1. 1. Social Media Success Presented by: Jasmine Batra & Anup Batra
    2. 2. What we will cover• Blueprint for social media success• Defining a social media strategy• Make a social media plan• Social Media Engagement• Monetizing your efforts• Measure the effectiveness 2
    3. 3. Top Goal for Marketers 2013 3
    4. 4. Are you a Social Butterfly? 4
    5. 5. Lets understandSOCIAL + MEDIA + MARKETING 5
    6. 6. Strategy
    7. 7. Questions to Answer • TargetWho • Profiling • ObjectiveWhat • OutcomeWhy • WIFM 7
    8. 8. Positioning Statement• We are the smart fashion choice for young and modern women.• We search the globe to find the best products for you.• We want to connect with animal lovers 8
    9. 9. Cohesive Messages 9
    10. 10.
    11. 11.
    12. 12. Shoe BrandTargeting:• Women 18 – 45 years• Interested in celebrities• Fashion-savvy 12
    13. 13. Case Study 70,000 +Fans / Likes 13
    14. 14. Success in SMM Build Grow Nurture
    15. 15. Exercise
    16. 16.
    17. 17. Broader Strategy Map your connectionsCommunication Nodes Ambassadors Choices Channels Style Conversations Listen and Join Content Strategy 17
    18. 18. Competitions
    19. 19. Q&A
    20. 20. Social Media Selection 20
    21. 21.
    22. 22. Australia Leads
    23. 23. Demonstrating your expertise• Awards• Achievements• Testimonials• Team Photos/videos• Office Photos/videos 23
    24. 24. Facebook Groups• Create a Group• An investment property firm may form a group called ‘property investment secrets’ and attract investors to it.• Promote your group through other similar groups 24
    25. 25. Facebook Marketplace•• Buy & Sell everything from toys, cars to realestate.• No Transaction Costs• It also has a jobs section to hire people from your local area 25
    26. 26. Engaging People on FacebookEducate + Entertain + Entice 26
    27. 27. Educate
    28. 28. Entertain
    29. 29. Engaging Brands Asking questions to engage
    30. 30. Sharing & Humour 30
    31. 31. Tips• Direct Messaging is very powerful. Send updates to fans.• Ask fans to suggest to friends.• Incentivize to be friends.• Pizza company offer• Remember Rome was not built in a day. 31
    32. 32. Inviting people• Prospects, Clients, Subscri bers• Send Direct invites on Facebook• Send Invites using your mailing list• Use Facebook Connect to integrate your blog with Facebook 32
    33. 33. Inviting your contacts 33
    34. 34. Measuring Returns• Using coupons to track offer uptake• Using unique landing pages and forms• Goal Conversions in Google Analytics 34
    35. 35. Tools & Measurement• Traffic sources• Fans and Followers• Blog comments to date 35
    36. 36. Measuring Returns• Using coupons to track offer uptake• Using unique landing pages and forms• Goal Conversions in Google Analytics 36
    37. 37. Fine-Tuning Performance• Change only one element at a time• Offer uptake by Demographics• Uptake by Location• Uptake by interest 37
    38. 38. Webinars• A virtual seminar with on-screen powerpoint, whiteboard and Q&A during the call• Invite Facebook Fans for Webinars on your product/service• Have a special offer/call to action at the end of the webinar 38
    39. 39. Insights
    40. 40. Case Study I Love Noosa
    41. 41. Facebook Advertising• Identify your advertising Goals• Target the right Audience• Target the right keywords• Make your product stand out. 41
    42. 42. Facebook Advertising contd• Keep your ad simple• Emotional Appeal• Use a strong call to action• Use an Image• Design landing pages in line with your ad 42
    43. 43. Facebook Ad Manager 43
    44. 44. Targeted Messages• Imagine getting an ad on your Birthday• Happy Birthday George• Get a FREE slice of cake today at Cheese Cake Shop today.• Mention FBCAKE 44
    45. 45. Targeted MessagesTurning 21….need help organising a party 45
    46. 46. What’s working
    47. 47. Facebook Business page2254 fans in 3 months 47
    48. 48. Actionables• Designing a Facebook company page that reflects your brand• Devise Content strategy for Social media channels.• Integrate online advertising to build your fans/ followers 48
    49. 49.
    50. 50. Twitter• Twitter ID/ Username• Bio• Background• Twitter Search 50
    51. 51. Connecting on Twitter• You can have multiple twitter accounts• Start Connecting (Similar Interests/ Industry Leaders)• Twitter Search (Find people you would like to network with (prospects, customers, potential partners, prospective employees) 51
    52. 52. How to find people on Twitter 52
    53. 53. Promoted Tweets/ Accounts 53
    54. 54. Use tools
    55. 55. What should you Tweet about?• News• Specials• Blog Posts• Humour 55
    56. 56. Engaging on Twitter• Providing value-Blog Posts, Whitepapers etc• Groups e.g Tweetmellers• Interacting with the twitterati..asking and answering questions 56
    57. 57.
    58. 58. Linkedin• Profile• Connections• Endorsements• Groups 58
    59. 59. Linkedin• Go to and create a profile• Profile should describe your capabilities and achievements• Invite classmates, prospects, clients to connect with you.• When sending an invitation, personalise it 59
    60. 60. Endorsements• Request clients to recommend your work on Linkedin.• When asking for a recommendation, personalise the request• If unsure, take their permission on phone/in-person before making the request. 60
    61. 61. Building Blocks
    62. 62. Leverage• Use third party applications - Slideshare - Blog Posts - TripIt ( Find when members of your network will be in the same city) 62
    63. 63. Credibility
    64. 64. Groups• Join Groups• Participate in discussions• Linked in Answers 64
    65. 65. Ad CampaignsRun Targeted CampaignsPay per click / ImpressionCase Study: Telstra Careers 65
    66. 66. Cool Tools••• 66
    67. 67. Customer Stories
    68. 68. Your mantra for success• Combine offline with online and vice-versa.• Be Authentic and HONEST• Be seen as ‘Trusted advisor’ in your space.• Exercise your connections.• Think Long term and have fun. 68
    69. 69. Q&A @seosecrets seoaustralia/ArrowInternetMarketing Melbourne /SEO-Blog 69