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Social media for business owners abite 2010
 

Social media for business owners abite 2010

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    Social media for business owners abite 2010 Social media for business owners abite 2010 Presentation Transcript

    • Social Media for Business Owners Attract, Engage & Retain Presenter: Anup Batra
    • Why use social media to attract customers ?
      • The average Australian spends more time on Facebook than watching TV
      • Social media has the unique ability of delivering targeted messages to specific audiences
      • Using social media, we can create a buzz about our brand
      www. Search Engine Rankings. com .au
    • Growth of social media
    • Popular social media
    • Social Media Strategy
      • Who are your target audience?
      • What appeals to them/excites them?
      • Where do they spend maximum amount of time online?
      • How does your social media strategy integrate with your overall marketing strategy?
      www. Search Engine Rankings. com .au
    • Types of Social Media
      • Blogs
      • Forums
      • Facebook
      • Twitter
      • Bookmarking
      • Micro Communities
      www. Search Engine Rankings. com .au
    • Golden Rules for Blogging
      • What do your audience value?
      • Thought provoking, humorous, intellectually stimulating, controversial?
      • Opinionated or objective?
      • Design influences visitor experience
      www. Search Engine Rankings. com .au
    • Golden rules for Blogging..
      • Make them part of the experience
      • Link your Blog to Facebook and Twitter
      • RSS Feeds
      • Make your blog visible in the blogosphere
      • Make your blog a link magnet
      www. Search Engine Rankings. com .au
    • Case Study 19K + Fans/Likes
    • How to make your Blog Sell
      • Make your blog popular with the right audience
      • Give them a reason to keep coming back to your blog
      • Have appropriate offers & call to action on your blog
      • Optimise your Blogposts
      www. Search Engine Rankings. com .au
    • Forums
      • A feeling of community
      • Word of Mouth on steroids
      • Forums & Search
      www. Search Engine Rankings. com .au
    • Facebook
      • Buy,sell and trade with the facebook community using apps.facebook.com/marketplace/
      • Create a facebook business page www.facebook.com/pages/create.php
      • Invite your contacts to join your facebook page
      www. Search Engine Rankings. com .au
    • Grow your presence
      • Run competitions or specials on your facebook page
      • Create a sense of mystery about your page
      • Add interesting applications to stimulate interest
      • Use your other channels of marketing to feed into your facebook page
      www. Search Engine Rankings. com .au
    • Monetise your presence
      • Yes, you can sell on facebook!
      • Make your facebook friends/fans feel special by making them ‘facebook only offers’
      www. Search Engine Rankings. com .au
    • Q&A
      • Phone: 1300 766 665
      • [email_address]
      • Twitter.com/seo_secrets
      • Stand:
      WWW.SEARCHENGINERANKINGS.COM.AU Sydney Melbourne