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SEO! What’s HOT?

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The 5 Steps to Top Google Rankings; What worked 6 months ago ...; The New and Shiny: Recent Updates

The 5 Steps to Top Google Rankings; What worked 6 months ago ...; The New and Shiny: Recent Updates

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  • 1. www.ArrowInternet.com.au SEO What’s HOT What’s NOT Presented by: Jasmine Batra Arrow Internet Marketing
  • 2. www.ArrowInternet.com.au What we will Cover? • The 5 Steps to Top Google Rankings • What worked 6 months ago ... • The New and Shiny: Recent Updates • Action Items 2
  • 3. www.SearchEngineRankings.com.au Conversion Optimisation Google Ad words Advanced Analytics Social Media Reputation Management Search Engine Optimisation
  • 4. www.ArrowInternet.com.au How search Engines work? 4
  • 5. www.ArrowInternet.com.au What are the Steps? 5
  • 6. www.ArrowInternet.com.au Steps to Top Rankings 6 R _ _ _ _ _ _ C _ C _ _ _ _ C _ _ _ C_ _ _ _ _ _ _ _ _ C _ _ _ _ _ _ _ _ _ _ C _ _ _ _ _ _
  • 7. www.ArrowInternet.com.au Buried down under 7
  • 8. www.ArrowInternet.com.au 8
  • 9. www.ArrowInternet.com.au 1. Relevance to user query 9 Its about Location, Location , Location
  • 10. www.ArrowInternet.com.au 10
  • 11. www.ArrowInternet.com.au 2. Code: What Lies behind 11
  • 12. www.ArrowInternet.com.au Actual Site
  • 13. www.ArrowInternet.com.au Google’s view <META NAME="ROBOTS" CONTENT="NONE">
  • 14. www.ArrowInternet.com.au Check how clean is the code 14 http://validator.w3.org/
  • 15. www.ArrowInternet.com.au 3. Credibility or Link Popularity 15
  • 16. www.ArrowInternet.com.au 16 The power of links
  • 17. www.ArrowInternet.com.au 4. Conversions and Engagement 17
  • 18. www.ArrowInternet.com.au 18
  • 19. www.ArrowInternet.com.au 19
  • 20. www.ArrowInternet.com.au 20
  • 21. www.ArrowInternet.com.au 5. Content Matters 21 Original Credible Optimised Friendly
  • 22. www.ArrowInternet.com.au 22
  • 23. www.ArrowInternet.com.au Content includes 23 Web Copy Rich Media Content
  • 24. www.ArrowInternet.com.au Steps to Top Rankings 24 R e l e v a n c e C o n v e r s i o n s C r e d i b i l i t y C o n t e n t C l e a n C o d e
  • 25. www.ArrowInternet.com.au What worked six Months Ago 25
  • 26. www.ArrowInternet.com.au I just want us to be #1 for Life Insurance 26
  • 27. www.ArrowInternet.com.au Panda Update 27
  • 28. www.ArrowInternet.com.au 28
  • 29. www.ArrowInternet.com.au My Links Hurt 29 http://chinese-version.com/Affiliate_n_link_Exchange.htm Bad http://www.i-newswire.com/Top-Brands/a109932 Good http://www.chinese-dtp.com/Affiliate_n_link_Exchange.htm Bad http://www.celerondude.com/shoutbox/?sb_page=500 Bad http://www.bellardoo.com.au/page.resourceslinks.html Bad http://www.iqpc.com/Event.aspx?id=365452 Good http://blogville.us/blog-custom.htm Good http://www.jennibmusic.com/tag/music-shop Good http://quliredahagu.atekbl.or.id/it-business-development-representative.php Bad
  • 30. www.ArrowInternet.com.au Negative SEO 30
  • 31. www.ArrowInternet.com.au What’s New 31
  • 32. www.ArrowInternet.com.au Info graphics 32
  • 33. www.ArrowInternet.com.au 33
  • 34. www.ArrowInternet.com.au Value in Videos 34
  • 35. www.ArrowInternet.com.au Authorship 35
  • 36. www.ArrowInternet.com.au Micro Data 36
  • 37. www.ArrowInternet.com.au Social Signals 37
  • 38. www.ArrowInternet.com.au Cool Tools 38
  • 39. www.ArrowInternet.com.au
  • 40. www.ArrowInternet.com.au 40 Soovle.com
  • 41. www.ArrowInternet.com.au 41
  • 42. www.ArrowInternet.com.au 42
  • 43. www.ArrowInternet.com.au Future-proof your website 43
  • 44. www.ArrowInternet.com.au Remember 5Cs+1C 44
  • 45. www.ArrowInternet.com.au My 3 Hats 45 The Creative Genius The Marketing Guru The Inspired Writer
  • 46. www.ArrowInternet.com.au 46
  • 47. www.ArrowInternet.com.au My 3 Hats 47 The Marketer The Creative The Writer
  • 48. www.ArrowInternet.com.au The Marketer 48
  • 49. www.ArrowInternet.com.au Keywords • Understanding keywords  Primary  Long tail  Supporting • How to perform Keyword Research 49
  • 50. www.ArrowInternet.com.au New Google Keyword Planner • Search for ideas • Get Volumes • Get traffic estimates 50
  • 51. www.ArrowInternet.com.au 51
  • 52. www.ArrowInternet.com.au Keywords • Use of lateral thinking to drive traffic and sales • Use of Industry related words • Working with root words • Explore semantically related words • Build on Branded keywords to boost traffic (example ipad tablet) • Use of Informational keywords (ipad reviews) • Discover how to perform keyword trending 52
  • 53. www.ArrowInternet.com.au The Marketer 53 The Terminology - Used / pre-owned The Stages in Buying Cycle – Consideration to Action The Competitive Landscape – USPs/ Offers
  • 54. www.ArrowInternet.com.au 54
  • 55. www.ArrowInternet.com.au 55
  • 56. www.ArrowInternet.com.au My Keyword list 56 Keywords Rank Traffic bus sydney 14 12100 tours sydney Not in top 200 5400 bus hire sydney 3 3600 limo hire sydney 157 3600 limousine hire sydney 51 2400 bus rental 6 1900 airport transfers sydney Not in top 200 1600 sydney airport transfers Not in top 200 1600 Coach travel 6 1300 limo sydney 117 1000 Coach chrter 5 880 limousines sydney 76 880 bus wollongong 7 720 shuttle bus sydney airport 45 720 limousine sydney 67 590 sydney airport transfer Not in top 200 590
  • 57. www.ArrowInternet.com.au The Designer 57
  • 58. www.ArrowInternet.com.au The Design • Site Architecture  Usability  Call to Action  Hard and soft offers  Hierarchy or how many levels deep  Progressive Disclosure  Thematic Content Silos 58
  • 59. www.ArrowInternet.com.au Page Layout 59
  • 60. www.ArrowInternet.com.au 60
  • 61. www.ArrowInternet.com.au 61
  • 62. www.ArrowInternet.com.au Mobile Devices 62
  • 63. www.ArrowInternet.com.au Keywords • Mirror the keyword research within the Site structure - Keyword rich navigation - Keyword rich internal links - Keyword rich folder structures, URLs and page names. 63
  • 64. www.ArrowInternet.com.au Important SEO Tags 64
  • 65. www.ArrowInternet.com.au The Writer 65
  • 66. www.ArrowInternet.com.au Content Audit • Do you have content that does not serve any purpose. • Track content performance using Google Analytics content overview. 66
  • 67. www.ArrowInternet.com.au Content Marketing 67
  • 68. www.ArrowInternet.com.au 68