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SEO Content Creation

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  • 19th November 2009 Presented by Jasmine Batra
  • 19th November 2009 Presented by Jasmine Batra
  • 19th November 2009 Presented by Jasmine Batra
  • Transcript

    • 1. Content Matters Content Creation for Search www.SearchEngineRankings.com.au Presented by : Jasmine Batra
    • 2. What we will cover
      • Why content matters
      • 3 step formula for SEO Content Creation.
      • Examples on good v/s bad copy.
      • Guidelines for effective content creation.
      WWW.SEARCHENGINERANKINGS.COM.AU
    • 3. Why Content Matters
      • Shower of Google love
      • Establish website authority
      • Increased subscribers
      • Turn your website into a link magnet
      WWW.SEARCHENGINERANKINGS.COM.AU
    • 4. What Next? WWW.SEARCHENGINERANKINGS.COM.AU Keywords Volume gift hampers 74,000 Gift baskets 49,500 gourmet hampers 12,100 food hampers 9,400 gifts basket 1900
    • 5. Questions to Ask WWW.SEARCHENGINERANKINGS.COM.AU
    • 6. Approach Grouping of selected keywords. Mapping Pages to Phrases. Placing of selected phrases on target pages. WWW.SEARCHENGINERANKINGS.COM.AU
    • 7. Segmenting
      • A broad-based keyword strategy allows your site to position well for a number of key-phrases – not just one or two.
      • Grouping and sub-grouping.
      • Speak to the defined market.
      • Are you sitting on a goldmine of undiscovered positioning opportunities?
      WWW.SEARCHENGINERANKINGS.COM.AU
    • 8. Keyword Targeting
      • Based on sales Cycle
    • 9. Keyword Targeting
      • Based on page type
      • Based on target audience
      Blog post Buzz Words Long tail Product page Evergreen words Strong keywords Location Industry type Usage Inner city Telcos Job Tracking
    • 10. Positioning…
      • Occurrence
      • Variation
      • Stemming
      • Semantics
      • Placement
      • Density
      • Strengthening
      • Location
      WWW.SEARCHENGINERANKINGS.COM.AU
    • 11. What it does NOT mean WWW.SEARCHENGINERANKINGS.COM.AU
    • 12. Content Creation Strategies…
      • Keyword rich FAQ pages.
      • Grow your content by inviting comments
      • Replace generic phrases with descriptive
      • Think focus think bonus
      • Get Creative – contests and top 50
      WWW.SEARCHENGINERANKINGS.COM.AU
    • 13. Product pages Keyword rich content that the search engines will love. Resources page – buying guide , how-to articles, tips WWW.SEARCHENGINERANKINGS.COM.AU
    • 14. Examples
      • A luxury accommodation in Gold Coast.
      • TARGET KEYWORDS: H oliday accommodation Gold coast, luxury holiday gold coast.
      • H1 - Welcome to Ivory Palms
      • H2- None
      • H1-Luxury holiday accommodation in Gold Coast
      • H2-Enjoy Gold Coast in the lap of luxury
      WWW.SEARCHENGINERANKINGS.COM.AU
    • 15. Examples
      • Stuffing keywords into your content will impact user experience and result in penalties from the search engines.
      • TARGET KEYWORDS: ‘life insurance quotes’ , ‘life insurance online’ and ‘free life insurance’
      • Get Life insurance online. We provide life insurance quotes online. For free life insurance quotes …..
      •   ‘ Get free life insurance quotes online’
      WWW.SEARCHENGINERANKINGS.COM.AU
    • 16. Content Audit Track content performance
    • 17. Guidelines for content creators
      • Key-phrases in headlines and sub-headlines.
      • Key-phrases in the first and last para.
      • Key phrases in hyperlinks.
      • Key phrases in meta data.
      • Key phrases (including stemming and variation) sprinkled throughout the copy.
      • Review meta-data alignment to content.
      WWW.SEARCHENGINERANKINGS.COM.AU
    • 18. Q&A
      • Arrow Internet Marketing
      • Phone: 1300 766 665
      • www. Search Engine Rankings. com .au
      • [email_address]
      • Melbourne • Sydney
      Melbourne Office 943 - 944 / 1 Queens Road, Melbourne, 3004 Victoria Sydney Office Level 21, Tower 2, Darling Park 201 Sussex Street, Sydney