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Content Matters Content Creation for Search www.SearchEngineRankings.com.au Presented by : Jasmine Batra
What we will  cover <ul><li>Why content matters </li></ul><ul><li>3 step formula for SEO Content Creation. </li></ul><ul><...
Why Content  Matters <ul><li>Shower of Google love </li></ul><ul><li>Establish website authority </li></ul><ul><li>Increas...
What Next? WWW.SEARCHENGINERANKINGS.COM.AU Keywords Volume gift hampers 74,000 Gift baskets 49,500 gourmet hampers 12,100 ...
Questions to Ask WWW.SEARCHENGINERANKINGS.COM.AU
Approach Grouping of selected keywords. Mapping Pages to Phrases. Placing of selected phrases on target pages. WWW.SEARCHE...
Segmenting <ul><li>A broad-based keyword strategy allows your site to position well for a number of key-phrases – not just...
Keyword Targeting <ul><li>Based on sales Cycle </li></ul>
Keyword Targeting <ul><li>Based on page type </li></ul><ul><li>Based on target audience </li></ul>Blog post Buzz Words Lon...
Positioning… <ul><li>Occurrence </li></ul><ul><li>Variation </li></ul><ul><li>Stemming </li></ul><ul><li>Semantics </li></...
What it does  NOT mean WWW.SEARCHENGINERANKINGS.COM.AU
Content Creation  Strategies… <ul><li>Keyword rich FAQ pages. </li></ul><ul><li>Grow your content by inviting comments </l...
Product pages Keyword rich content that the search engines will love. Resources page – buying guide , how-to articles, tip...
Examples <ul><li>A luxury accommodation in Gold Coast. </li></ul><ul><li>TARGET KEYWORDS: H oliday accommodation Gold coas...
Examples <ul><li>Stuffing keywords into your content will impact user experience and result in penalties from the search e...
Content Audit Track content performance
Guidelines for  content creators <ul><li>Key-phrases in headlines and sub-headlines. </li></ul><ul><li>Key-phrases in the ...
Q&A <ul><li>Arrow Internet Marketing </li></ul><ul><li>Phone: 1300 766 665 </li></ul><ul><li>www. Search Engine Rankings. ...
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SEO Content Creation

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  • 19th November 2009 Presented by Jasmine Batra
  • 19th November 2009 Presented by Jasmine Batra
  • 19th November 2009 Presented by Jasmine Batra
  • Transcript of "SEO Content Creation"

    1. 1. Content Matters Content Creation for Search www.SearchEngineRankings.com.au Presented by : Jasmine Batra
    2. 2. What we will cover <ul><li>Why content matters </li></ul><ul><li>3 step formula for SEO Content Creation. </li></ul><ul><li>Examples on good v/s bad copy. </li></ul><ul><li>Guidelines for effective content creation. </li></ul>WWW.SEARCHENGINERANKINGS.COM.AU
    3. 3. Why Content Matters <ul><li>Shower of Google love </li></ul><ul><li>Establish website authority </li></ul><ul><li>Increased subscribers </li></ul><ul><li>Turn your website into a link magnet </li></ul>WWW.SEARCHENGINERANKINGS.COM.AU
    4. 4. What Next? WWW.SEARCHENGINERANKINGS.COM.AU Keywords Volume gift hampers 74,000 Gift baskets 49,500 gourmet hampers 12,100 food hampers 9,400 gifts basket 1900
    5. 5. Questions to Ask WWW.SEARCHENGINERANKINGS.COM.AU
    6. 6. Approach Grouping of selected keywords. Mapping Pages to Phrases. Placing of selected phrases on target pages. WWW.SEARCHENGINERANKINGS.COM.AU
    7. 7. Segmenting <ul><li>A broad-based keyword strategy allows your site to position well for a number of key-phrases – not just one or two. </li></ul><ul><li>Grouping and sub-grouping. </li></ul><ul><li>Speak to the defined market. </li></ul><ul><li>Are you sitting on a goldmine of undiscovered positioning opportunities? </li></ul>WWW.SEARCHENGINERANKINGS.COM.AU
    8. 8. Keyword Targeting <ul><li>Based on sales Cycle </li></ul>
    9. 9. Keyword Targeting <ul><li>Based on page type </li></ul><ul><li>Based on target audience </li></ul>Blog post Buzz Words Long tail Product page Evergreen words Strong keywords Location Industry type Usage Inner city Telcos Job Tracking
    10. 10. Positioning… <ul><li>Occurrence </li></ul><ul><li>Variation </li></ul><ul><li>Stemming </li></ul><ul><li>Semantics </li></ul><ul><li>Placement </li></ul><ul><li>Density </li></ul><ul><li>Strengthening </li></ul><ul><li>Location </li></ul>WWW.SEARCHENGINERANKINGS.COM.AU
    11. 11. What it does NOT mean WWW.SEARCHENGINERANKINGS.COM.AU
    12. 12. Content Creation Strategies… <ul><li>Keyword rich FAQ pages. </li></ul><ul><li>Grow your content by inviting comments </li></ul><ul><li>Replace generic phrases with descriptive </li></ul><ul><li>Think focus think bonus </li></ul><ul><li>Get Creative – contests and top 50 </li></ul>WWW.SEARCHENGINERANKINGS.COM.AU
    13. 13. Product pages Keyword rich content that the search engines will love. Resources page – buying guide , how-to articles, tips WWW.SEARCHENGINERANKINGS.COM.AU
    14. 14. Examples <ul><li>A luxury accommodation in Gold Coast. </li></ul><ul><li>TARGET KEYWORDS: H oliday accommodation Gold coast, luxury holiday gold coast. </li></ul><ul><li>H1 - Welcome to Ivory Palms </li></ul><ul><li>H2- None </li></ul><ul><li>H1-Luxury holiday accommodation in Gold Coast </li></ul><ul><li>H2-Enjoy Gold Coast in the lap of luxury </li></ul>WWW.SEARCHENGINERANKINGS.COM.AU
    15. 15. Examples <ul><li>Stuffing keywords into your content will impact user experience and result in penalties from the search engines. </li></ul><ul><li>TARGET KEYWORDS: ‘life insurance quotes’ , ‘life insurance online’ and ‘free life insurance’ </li></ul><ul><li>Get Life insurance online. We provide life insurance quotes online. For free life insurance quotes ….. </li></ul><ul><li>  ‘ Get free life insurance quotes online’ </li></ul>WWW.SEARCHENGINERANKINGS.COM.AU
    16. 16. Content Audit Track content performance
    17. 17. Guidelines for content creators <ul><li>Key-phrases in headlines and sub-headlines. </li></ul><ul><li>Key-phrases in the first and last para. </li></ul><ul><li>Key phrases in hyperlinks. </li></ul><ul><li>Key phrases in meta data. </li></ul><ul><li>Key phrases (including stemming and variation) sprinkled throughout the copy. </li></ul><ul><li>Review meta-data alignment to content. </li></ul>WWW.SEARCHENGINERANKINGS.COM.AU
    18. 18. Q&A <ul><li>Arrow Internet Marketing </li></ul><ul><li>Phone: 1300 766 665 </li></ul><ul><li>www. Search Engine Rankings. com .au </li></ul><ul><li>[email_address] </li></ul><ul><li>Melbourne • Sydney </li></ul>Melbourne Office 943 - 944 / 1 Queens Road, Melbourne, 3004 Victoria Sydney Office Level 21, Tower 2, Darling Park 201 Sussex Street, Sydney
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