SEO Content Creation
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  • 19th November 2009 Presented by Jasmine Batra
  • 19th November 2009 Presented by Jasmine Batra
  • 19th November 2009 Presented by Jasmine Batra

Transcript

  • 1. Content Matters Content Creation for Search www.SearchEngineRankings.com.au Presented by : Jasmine Batra
  • 2. What we will cover
    • Why content matters
    • 3 step formula for SEO Content Creation.
    • Examples on good v/s bad copy.
    • Guidelines for effective content creation.
    WWW.SEARCHENGINERANKINGS.COM.AU
  • 3. Why Content Matters
    • Shower of Google love
    • Establish website authority
    • Increased subscribers
    • Turn your website into a link magnet
    WWW.SEARCHENGINERANKINGS.COM.AU
  • 4. What Next? WWW.SEARCHENGINERANKINGS.COM.AU Keywords Volume gift hampers 74,000 Gift baskets 49,500 gourmet hampers 12,100 food hampers 9,400 gifts basket 1900
  • 5. Questions to Ask WWW.SEARCHENGINERANKINGS.COM.AU
  • 6. Approach Grouping of selected keywords. Mapping Pages to Phrases. Placing of selected phrases on target pages. WWW.SEARCHENGINERANKINGS.COM.AU
  • 7. Segmenting
    • A broad-based keyword strategy allows your site to position well for a number of key-phrases – not just one or two.
    • Grouping and sub-grouping.
    • Speak to the defined market.
    • Are you sitting on a goldmine of undiscovered positioning opportunities?
    WWW.SEARCHENGINERANKINGS.COM.AU
  • 8. Keyword Targeting
    • Based on sales Cycle
  • 9. Keyword Targeting
    • Based on page type
    • Based on target audience
    Blog post Buzz Words Long tail Product page Evergreen words Strong keywords Location Industry type Usage Inner city Telcos Job Tracking
  • 10. Positioning…
    • Occurrence
    • Variation
    • Stemming
    • Semantics
    • Placement
    • Density
    • Strengthening
    • Location
    WWW.SEARCHENGINERANKINGS.COM.AU
  • 11. What it does NOT mean WWW.SEARCHENGINERANKINGS.COM.AU
  • 12. Content Creation Strategies…
    • Keyword rich FAQ pages.
    • Grow your content by inviting comments
    • Replace generic phrases with descriptive
    • Think focus think bonus
    • Get Creative – contests and top 50
    WWW.SEARCHENGINERANKINGS.COM.AU
  • 13. Product pages Keyword rich content that the search engines will love. Resources page – buying guide , how-to articles, tips WWW.SEARCHENGINERANKINGS.COM.AU
  • 14. Examples
    • A luxury accommodation in Gold Coast.
    • TARGET KEYWORDS: H oliday accommodation Gold coast, luxury holiday gold coast.
    • H1 - Welcome to Ivory Palms
    • H2- None
    • H1-Luxury holiday accommodation in Gold Coast
    • H2-Enjoy Gold Coast in the lap of luxury
    WWW.SEARCHENGINERANKINGS.COM.AU
  • 15. Examples
    • Stuffing keywords into your content will impact user experience and result in penalties from the search engines.
    • TARGET KEYWORDS: ‘life insurance quotes’ , ‘life insurance online’ and ‘free life insurance’
    • Get Life insurance online. We provide life insurance quotes online. For free life insurance quotes …..
    •   ‘ Get free life insurance quotes online’
    WWW.SEARCHENGINERANKINGS.COM.AU
  • 16. Content Audit Track content performance
  • 17. Guidelines for content creators
    • Key-phrases in headlines and sub-headlines.
    • Key-phrases in the first and last para.
    • Key phrases in hyperlinks.
    • Key phrases in meta data.
    • Key phrases (including stemming and variation) sprinkled throughout the copy.
    • Review meta-data alignment to content.
    WWW.SEARCHENGINERANKINGS.COM.AU
  • 18. Q&A
    • Arrow Internet Marketing
    • Phone: 1300 766 665
    • www. Search Engine Rankings. com .au
    • [email_address]
    • Melbourne • Sydney
    Melbourne Office 943 - 944 / 1 Queens Road, Melbourne, 3004 Victoria Sydney Office Level 21, Tower 2, Darling Park 201 Sussex Street, Sydney