Search Engine Optimisation Let’s be natural Presenter: Anup Batra WWW. SEARCH ENGINE RANKINGS. COM .AU
What we will cover <ul><li>Inside Google </li></ul><ul><li>Google Caffeine </li></ul><ul><li>Target market definition </li...
Inside Google <ul><li>Why Google Rules the web… </li></ul><ul><li>Google has made 550 changes to it’s algorithm in the las...
Inside Google… <ul><li>Google’s challenge is to : </li></ul><ul><li>Crawl a large chunk of the web </li></ul><ul><li>Index...
Inside Google  Caffeine <ul><li>Making user* feedback the key to new Google </li></ul><ul><li>As of April 23 rd , Google C...
Caffeine Changes <ul><li>SITE UP </li></ul><ul><li>S ite Speed  </li></ul><ul><li>I ncrease in links  </li></ul><ul><li>T ...
Increasing site  speed <ul><li>Check your crawl stats on Google webmasters </li></ul><ul><li>Get a fast & less loaded web ...
Increase in links <ul><li>How many new links did your site get? </li></ul><ul><li>Why should anyone link to your website? ...
Thematic Content <ul><li>Group the content in your website into sections </li></ul><ul><li>Each section should have a spec...
Social Media <ul><li>Create a community around your website </li></ul><ul><li>Start with Blogging </li></ul><ul><li>Positi...
Blog popularity <ul><li>Choose the right blog software </li></ul><ul><li>Host your blog directly on your domain </li></ul>...
Blog Popularity <ul><li>Make your presence felt in the blogosphere </li></ul><ul><li>Tag your content on popular sites lik...
Updated Site <ul><li>Update previous content </li></ul><ul><li>Dynamic vs Static Content </li></ul><ul><li>News, Articles,...
Prominence of  Video <ul><li>Adding Video to the site </li></ul><ul><li>Video’s depicting your product/service </li></ul><...
Video SEO  Techniques  <ul><li>Make your video clips fresh & interesting </li></ul><ul><li>Embed your videos within your w...
Video SEO  Techniques <ul><li>Provide transcripts of your videos </li></ul><ul><li>Make use of a video sitemap </li></ul><...
Why Natural is  better <ul><li>Talk to users in their language </li></ul><ul><li>Encourage users to pitch in </li></ul><ul...
Google Adwords <ul><li>Search Intent </li></ul><ul><li>Niche Keywords </li></ul><ul><li>Landing pages </li></ul><ul><li>Se...
Case Study www.Search Engine Rankings.com.au
Q&A <ul><li>Phone: 1300 766 665 </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter.com/seo_secrets </li></ul><ul>...
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SEO ABITE 2010

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Anup Batra Presentation on SEO at ABITE 2010

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  • Let’s start with a show of hands, how many of us here have put some thought into getting a website on top ranking results ever. Leave your hands up if you found it tedious. For the next 30 mins, I will be talking about one of the critical factors in getting to the top spots for your chosen keywords. I will share with you simple, easy and effective methods of creating content for search. Over the past few years I have worked on 100s of websites from large information websites running into 30K pages to lead generation sites. Why is content important?
  • to your RSS feeds. Valuable content will get you powerful links. I will share with you an example of a parenting site that we we are working on. One of the terms we wanted to be found for was baby products.
  • e.g If you sell Bikes, have a different section for different types of bikes and one for Bike Parts e.g If you sell Bikes, have a different section for different types of bikes and one for Bike Parts
  • SEO ABITE 2010

    1. 1. Search Engine Optimisation Let’s be natural Presenter: Anup Batra WWW. SEARCH ENGINE RANKINGS. COM .AU
    2. 2. What we will cover <ul><li>Inside Google </li></ul><ul><li>Google Caffeine </li></ul><ul><li>Target market definition </li></ul><ul><li>Own your niche </li></ul><ul><li>Competiton Analysis </li></ul><ul><li>Keyword Research </li></ul><ul><li>Natural Content </li></ul><ul><li>Natural Link Building </li></ul>
    3. 3. Inside Google <ul><li>Why Google Rules the web… </li></ul><ul><li>Google has made 550 changes to it’s algorithm in the last one year </li></ul><ul><li>Google Caffeine </li></ul><ul><li>80 : 20 Rule and 7 Golden Rules to get Google Love </li></ul>www.Search Engine Rankings.com.au
    4. 4. Inside Google… <ul><li>Google’s challenge is to : </li></ul><ul><li>Crawl a large chunk of the web </li></ul><ul><li>Index the resulting pages </li></ul><ul><li>Compute how reputable those pages are </li></ul><ul><li>Rank the returning pages according to users queries as quickly as possible </li></ul>www.Search Engine Rankings.com.au
    5. 5. Inside Google Caffeine <ul><li>Making user* feedback the key to new Google </li></ul><ul><li>As of April 23 rd , Google Caffeine has gone live </li></ul><ul><li>With this Google has launched a new generation of search. </li></ul><ul><li>So what are the changes? </li></ul><ul><li>* : Webmasters & Powersearchers </li></ul>www.Search Engine Rankings.com.au
    6. 6. Caffeine Changes <ul><li>SITE UP </li></ul><ul><li>S ite Speed </li></ul><ul><li>I ncrease in links </li></ul><ul><li>T hematic content </li></ul><ul><li>E mphasis on social media </li></ul><ul><li>U pdated site </li></ul><ul><li>P rominence of video </li></ul>www.Search Engine Rankings.com.au
    7. 7. Increasing site speed <ul><li>Check your crawl stats on Google webmasters </li></ul><ul><li>Get a fast & less loaded web server </li></ul><ul><li>Merge & Compress Javascript files </li></ul><ul><li>Use CSS & Include Files </li></ul>www.Search Engine Rankings.com.au
    8. 8. Increase in links <ul><li>How many new links did your site get? </li></ul><ul><li>Why should anyone link to your website? </li></ul><ul><li>Subsciptions & feeds. </li></ul><ul><li>Get a community around your website. </li></ul>www.Search Engine Rankings.com.au
    9. 9. Thematic Content <ul><li>Group the content in your website into sections </li></ul><ul><li>Each section should have a specific theme. </li></ul><ul><li>Don’t have unrelated themes on the same website. </li></ul>www.Search Engine Rankings.com.au
    10. 10. Social Media <ul><li>Create a community around your website </li></ul><ul><li>Start with Blogging </li></ul><ul><li>Position yourself as a thought leader </li></ul><ul><li>Have a facebook business page </li></ul><ul><li>Use Twitter to increase your reach </li></ul>www.Search Engine Rankings.com.au
    11. 11. Blog popularity <ul><li>Choose the right blog software </li></ul><ul><li>Host your blog directly on your domain </li></ul><ul><li>Plan your post topics & titles </li></ul><ul><li>Use plugins to enhance effectiveness </li></ul>www.Search Engine Rankings.com.au
    12. 12. Blog Popularity <ul><li>Make your presence felt in the blogosphere </li></ul><ul><li>Tag your content on popular sites like Technorati </li></ul><ul><li>RSS Feeds </li></ul><ul><li>RSS Aggregators </li></ul>www.Search Engine Rankings.com.au
    13. 13. Updated Site <ul><li>Update previous content </li></ul><ul><li>Dynamic vs Static Content </li></ul><ul><li>News, Articles, Blogposts-self or guest </li></ul><ul><li>User Generated Content </li></ul>www.Search Engine Rankings.com.au
    14. 14. Prominence of Video <ul><li>Adding Video to the site </li></ul><ul><li>Video’s depicting your product/service </li></ul><ul><li>Video’s depicting your ambience </li></ul><ul><li>Video Testimonials </li></ul><ul><li>Interesting video’s from your industry </li></ul>www.Search Engine Rankings.com.au
    15. 15. Video SEO Techniques <ul><li>Make your video clips fresh & interesting </li></ul><ul><li>Embed your videos within your website </li></ul><ul><li>Give your video a catchy title </li></ul><ul><li>Tag your video with relevant keyphrases </li></ul><ul><li>Keep your videos to 3 minutes or less </li></ul>www.Search Engine Rankings.com.au
    16. 16. Video SEO Techniques <ul><li>Provide transcripts of your videos </li></ul><ul><li>Make use of a video sitemap </li></ul><ul><li>Add descriptive metadata </li></ul><ul><li>Link to video’s using from vblogs and directories </li></ul>www.Search Engine Rankings.com.au
    17. 17. Why Natural is better <ul><li>Talk to users in their language </li></ul><ul><li>Encourage users to pitch in </li></ul><ul><li>Allow users to rate your video’s </li></ul><ul><li>Increase time on site </li></ul><ul><li>Increase conversion rate </li></ul>www.Search Engine Rankings.com.au
    18. 18. Google Adwords <ul><li>Search Intent </li></ul><ul><li>Niche Keywords </li></ul><ul><li>Landing pages </li></ul><ul><li>Segmenting Campaigns </li></ul><ul><li>Conversion Tracking </li></ul>www.Search Engine Rankings.com.au
    19. 19. Case Study www.Search Engine Rankings.com.au
    20. 20. Q&A <ul><li>Phone: 1300 766 665 </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter.com/seo_secrets </li></ul><ul><li>Stand: </li></ul>WWW.SEARCHENGINERANKINGS.COM.AU Sydney Melbourne
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