Mobile Marketing

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  • g. The system enables special offer texts to be sent to the phone. For example, a retailer could send a mobile text message to those customers in their database who have opted-in, who happen to be walking in a mall. That message could say "Save 50% in the next 5 minutes only when you purchase from our store."
  • signed for app developers, so you can start developing your app quickly, create campaigns in minutes to acquire new users, and gain insights into your app's performance.
  • Mobile Marketing

    1. 1. www.arrowinternetmarketing.com.au Mobile Marketing Prepared on September 2013
    2. 2. www.arrowinternetmarketing.com.au 2
    3. 3. www.arrowinternetmarketing.com.au Why Mobile Marketing? We are spending more time on Mobile Devices. We have become multi-screeners, splitting our attention between devices. Mobile is getting the fair share of time But not getting its fair share of spend…. yet
    4. 4. www.arrowinternetmarketing.com.au Mobile Marketing Can provide customers location sensitive, personalized information that promotes goods, services and ideas.[2] GSM-based proximity broadcast QR Codes Mobile is getting the fair share of time But not getting its fair share of spend…. yet
    5. 5. www.arrowinternetmarketing.com.au Mobile Advertising “There are 7 billion people on Earth. 5.1 billion own a cell phone. 4.2 billion own a toothbrush.” Marketeers should view mobile with excitement. There is a lot of Mobile Ad inventory ready for advertisers.
    6. 6. www.arrowinternetmarketing.com.au Popular forms of Mobile Advertising Mobile Search Ads Mobile Search Ads have relatively cheaper Cost- per-click than regular Search Ads. Users are more likely to click on Ad position 1 or 2 due to the smaller screen size.
    7. 7. www.arrowinternetmarketing.com.au Popular forms of Mobile Advertising Mobile App Ads - Google AdMob Mobile App Ads are great for integrating applications with: - iTunes - App Store - Initiating a Call-through - Mobile Websites.
    8. 8. www.arrowinternetmarketing.com.au More on AdMob Monetize your apps Show relevant ads in your app, users engage with the ads, you make money. Promote your apps Advertise your app in other apps to increase downloads. Smarter app promotion. Drive installs of your app at a target cost per acquisition Robust ad filters. More control so you can refine which ads appear in your apps, increase relevancy
    9. 9. www.arrowinternetmarketing.com.au Heard of the Fat Fingers Effect? The Fat Fingers Effect happens when users accidentally click on mobile ads because of the smaller screen size of mobile phones. “4 in 10 clicks on Mobile Ads maybe accidental.”
    10. 10. www.arrowinternetmarketing.com.au Advertising Sellers are combating this effect. Google Cuts Fat Fingers! When users click on Google Ads, Google will double check by asking the user to click the banner again.
    11. 11. www.arrowinternetmarketing.com.au Responsive Design for Websites Creating a site that allows it to expand or contract without sacrificing readability and usability.
    12. 12. www.arrowinternetmarketing.com.au Responsive Design v/s Dedicated mobile website The argument of using a responsive design vs a dedicated mobile website has been a highly debated topic. It’s Official! Google takes a clear stand and recommends responsive design for Mobile SEO. Why responsive design? Easier for Google’s link algorithms to work. Increases crawl efficiency so that Google can crawl more of the site. URL redirects are slow, a delay of 0.5s can cost up to 3.5% of conversions. Provide good user experience across different devices.
    13. 13. www.arrowinternetmarketing.com.au Stay Connected

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