Conversion Optimisation - It Will Make You A Market Leader
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Conversion Optimisation - It Will Make You A Market Leader

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Conversion Optimisation - It Will Make You A Market Leader Conversion Optimisation - It Will Make You A Market Leader Presentation Transcript

  • www.ArrowInternetMarketing.com.au CONVERSION OPTIMISATION It Will Make You A Market Leader
  • 2 www.ArrowInternetMarketing.com.au
  • www.ArrowInternetMarketing.com.au Why should you listen to me ? 2  Increased conversion rate by 316% for Fuji Xerox in 60 days  Increased conversions for De Groots Media by 400% earning them additional revenue of $ 475000  Increased conversion for Freedom Loans by reducing cost of acquisition by 40%
  • www.ArrowInternetMarketing.com.au Optimisation • Increasing visitor engagement • Getting more subscribers, leads and sales • Done using visitor data and customer surveys 4 What is Conversion Optimisation?
  • www.ArrowInternetMarketing.com.au 5 Why Are Potential Buyers Leaving Your Website?
  • www.ArrowInternetMarketing.com.au 100% 60% 30% 3% Where is the leakage? 6 1,000 visitors to the site 6 Visitors complete goal Total Visits Visit Shopping Area Place Item in Cart Make a Purchase
  • www.ArrowInternetMarketing.com.au 9 Levers For Improving Conversions 8
  • www.ArrowInternetMarketing.com.au 1. Value Proposition 9 • WIIFM • USP Too many choices is not always a good thing
  • www.ArrowInternetMarketing.com.au 2. Credibility 10  Testimonials  Certifications  Endorsements  Reviews  Team  Office/Showroom
  • www.ArrowInternet.com.au Credibility 3 The first few links are irrelevant. People will be uninterested It is not an easy font to read Are they really serious about their products? Too much scrolling Cartoon Pictures are not authentic
  • www.ArrowInternet.com.au19-Nov-2009 Presented by Jasmine Batra 11 Although it’s neater, is it working? Minimal information on company history – it’s a good start
  • www.ArrowInternetMarketing.com.au 3. Planned Journey 12 • End outcomes • Navigation path
  • www.ArrowInternetMarketing.com.au 13 Visitor Flow
  • www.ArrowInternetMarketing.com.au Reverse Goal path 14
  • www.ArrowInternetMarketing.com.au 4. Relevance 15 • Customer Segmentation • Language & Style
  • www.ArrowInternetMarketing.com.au 16 Do you really want to see more pests when you are trying to get rid of them?
  • www.ArrowInternetMarketing.com.au Goal Flow 17
  • www.ArrowInternet.com.au Credibility and Relevance 18 Call of Action Design Authentic Information Engagement
  • www.ArrowInternetMarketing.com.au 5. Clarity 19 • Understanding Intent • Avoiding Distraction
  • www.ArrowInternet.com.au 20
  • www.ArrowInternetMarketing.com.au 6. Content 21 • Customer-centric • Message to Market
  • www.ArrowInternetMarketing.com.au Creating Persuasive Copy  Mention the problem  Agitate the problem  Invalidate all solutions but yours  Offer your solution  Amplify the desire 22
  • www.ArrowInternetMarketing.com.au Call to Action 24 • Soft and hard offers • Strategic placement
  • www.ArrowInternetMarketing.com.au 8. Action Statement 26 • Scarcity • Impact of not taking action
  • www.ArrowInternetMarketing.com.au 9. Test & Measure  Offers  Headlines  Copy  Images  Layout 27
  • www.ArrowInternetMarketing.com.au Recap 29 3 Stages Formula for Increased Conversions Value Proposition + Credibility + Relevance = Trust Journey + Content + Clarity = Engagement Call To Action + Action Statement = $$$
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