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CONVERSION OPTIMISATION  It Will Make You A Market Leader           www.ArrowInternet.com.au
Why should you listen to me ? Increased conversion rate by 316% for Fuji Xerox in 60 days Increased conversions for De G...
Optimisation          What is Conversion Optimisation?• Increasing visitor  engagement• Getting more  subscribers, leads  ...
Why Are Potential Buyers Leaving Your Website?               www.ArrowInternet.com.au          5
1,000 visitors to the site                     100%                           Total Visits                      60%       ...
9 Levers For Improving Conversions         www.ArrowInternet.com.au    8
1. Value Proposition• WIIFM• USP               Too many choices is not always a good thing             www.ArrowInternet.c...
2. Credibility Testimonials Certifications Endorsements Reviews Team Office/Showroom                   www.ArrowInte...
Cartoon                                                         Pictures are                                Credibility   ...
Minimal                                                            information                                            ...
Before
After
3. Planned Journey• End outcomes• Navigation path               www.ArrowInternet.com.au   12
Visitor Flowwww.ArrowInternet.com.au   13
Reverse Goal path  www.ArrowInternet.com.au   14
Goal Flowwww.ArrowInternet.com.au   17
4. Relevance•   Customer Segmentation•   Language & Style                www.ArrowInternet.com.au   15
Do you really want  to see more pests     when you are  trying to get rid of        them?www.ArrowInternet.com.au   16
Credibility                                          Call of     and                                               Action ...
5. Clarity• Understanding Intent• Avoiding Distraction               www.ArrowInternet.com.au   19
www.ArrowInternet.com.au   20
6. Content•   Customer-centric•   Message to Market                    www.ArrowInternet.com.au   21
Creating Persuasive                           Copy   Mention the problem   Agitate the problem   Invalidate all solutio...
Call to Action•   Soft and hard offers•   Strategic placement      www.ArrowInternet.com.au   24
8. Action Statement         • Scarcity•   Impact of not taking action       www.ArrowInternet.com.au   26
9. Test & Measure Offers Headlines Copy Images Layout                www.ArrowInternet.com.au   27
Recap 3 Stages Formula for Increased ConversionsValue Proposition + Credibility + Relevance = Trust   Journey + Content + ...
YOU MADE IT!
Conversion Optimisation 2013
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Conversion Optimisation 2013

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Online Marketing Intensive Part 4: Conversion Optimisation 2013

If your website is like most, your funnel is leaking and you may not even be aware of it!

Find out why your website visitors are leaving without taking action, and how to convert these visitors into bona fide customers.

Next: Social Media Success - http://slidesha.re/1250n03

Published in: Education
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Transcript of "Conversion Optimisation 2013"

  1. 1. CONVERSION OPTIMISATION It Will Make You A Market Leader www.ArrowInternet.com.au
  2. 2. Why should you listen to me ? Increased conversion rate by 316% for Fuji Xerox in 60 days Increased conversions for De Groots Media by 400% earning them additional revenue of $ 475000 Increased conversion for Freedom Loans by reducing cost of acquisition by 40% www.ArrowInternet.com.au 2
  3. 3. Optimisation What is Conversion Optimisation?• Increasing visitor engagement• Getting more subscribers, leads and sales• Done using visitor data and customer surveys www.ArrowInternet.com.au 4
  4. 4. Why Are Potential Buyers Leaving Your Website? www.ArrowInternet.com.au 5
  5. 5. 1,000 visitors to the site 100% Total Visits 60% Visit Shopping AreaWhere is the 30% Place Item in Cart leakage? 3% Make a Purchase 6 Visitors complete goal www.ArrowInternet.com.au 6
  6. 6. 9 Levers For Improving Conversions www.ArrowInternet.com.au 8
  7. 7. 1. Value Proposition• WIIFM• USP Too many choices is not always a good thing www.ArrowInternet.com.au 9
  8. 8. 2. Credibility Testimonials Certifications Endorsements Reviews Team Office/Showroom www.ArrowInternet.com.au 10
  9. 9. Cartoon Pictures are Credibility not authentic The first few links are It is not Too much irrelevant. an easyPeople will be font to scrollinguninterested read Are they really serious about their products? www.ArrowInternet.com.au 3
  10. 10. Minimal information on company history – it’s a good startAlthough it’s neater, is it working? 19-Nov-2009 Presented by Jasmine Batra www.ArrowInternet.com.au 11
  11. 11. Before
  12. 12. After
  13. 13. 3. Planned Journey• End outcomes• Navigation path www.ArrowInternet.com.au 12
  14. 14. Visitor Flowwww.ArrowInternet.com.au 13
  15. 15. Reverse Goal path www.ArrowInternet.com.au 14
  16. 16. Goal Flowwww.ArrowInternet.com.au 17
  17. 17. 4. Relevance• Customer Segmentation• Language & Style www.ArrowInternet.com.au 15
  18. 18. Do you really want to see more pests when you are trying to get rid of them?www.ArrowInternet.com.au 16
  19. 19. Credibility Call of and Action RelevanceAuthentic Information Design Engagement www.ArrowInternet.com.au 18
  20. 20. 5. Clarity• Understanding Intent• Avoiding Distraction www.ArrowInternet.com.au 19
  21. 21. www.ArrowInternet.com.au 20
  22. 22. 6. Content• Customer-centric• Message to Market www.ArrowInternet.com.au 21
  23. 23. Creating Persuasive Copy Mention the problem Agitate the problem Invalidate all solutions but yours Offer your solution Amplify the desire www.ArrowInternet.com.au 22
  24. 24. Call to Action• Soft and hard offers• Strategic placement www.ArrowInternet.com.au 24
  25. 25. 8. Action Statement • Scarcity• Impact of not taking action www.ArrowInternet.com.au 26
  26. 26. 9. Test & Measure Offers Headlines Copy Images Layout www.ArrowInternet.com.au 27
  27. 27. Recap 3 Stages Formula for Increased ConversionsValue Proposition + Credibility + Relevance = Trust Journey + Content + Clarity = Engagement Call To Action + Action Statement = $$$ www.ArrowInternet.com.au 29
  28. 28. YOU MADE IT!

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