Toluna quick surveys insight

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Toluna quick surveys insight

  1. 1. LONDON | PARIS | FRANKFURT | AMSTERDAM | SEATTLE | NEW YORK | DALLAS | HAIFA | SYDNEY Toluna Quick Surveys Mark Simon Managing Director, Toluna UK
  2. 2. Know
  3. 3. What you want
  4. 4. When you want
  5. 5. From Whoyou want
  6. 6. Toluna Quick Surveys Toluna Quick Surveys
  7. 7. Toluna Quick Surveys Quick Easy Cost-effective
  8. 8. Toluna Quick SurveysAgenda The Toluna Panel Community Introducing Toluna Quick Surveys – Responding to market demands – Votes, Polls & Surveys - the range offered Toluna Quick Surveys – How it works – Features – Coherence test Insight Show Special Trial Offer Summary
  9. 9. Service OfferingsEnabling Insight Polls Sample Quick Polls Proprietary Panelists Sponsored Polls Advanced Surveys Quick Votes Consultancy SAAS Community Management Custom Panel Builds Survey Scripting Professional Services Panel Mgmt
  10. 10. The story so far
  11. 11. Online sampleThe Toluna difference Panel Communities Online Panels Email lists
  12. 12. Maximising engagementA valuable online experienceMembers can... Create polls See ‘live results’ – Drill down into poll results Opinions & Debates – Publish & comment Community profiles – Rate members opinions Earn rewards
  13. 13. Maximising engagementTotal number of poll votes per month
  14. 14. Where are we?Panel Community approach Social media concept – MORE than money or promise of wealth – Community of user-generated content AND user opinions – Provides a 3-way, long-term value-based relationship Providing high quality capacity – Profiling (mean of 733) • Feasibility, targeting, confident field times • Internationally, even for tough studies – Respondents • Higher response rate: active members and capacity to complete • Double opt-in, for MR use only • ‘Opinion-interested’ - better quality data…………because…….
  15. 15. Toluna.comLive links... Create a poll Video Polls Live results Opinions / debates Personal profile pages Sponsored Polls
  16. 16. Toluna Quick Surveys
  17. 17. Toluna PollsWhich one for you? 2.4 million members worldwide Quick Survey Sponsored Polls Quick Votes
  18. 18. Toluna Poll Overview Quick Votes – Do it yourself, for free Sponsored One Question Polls – Toluna placement for faster and larger collection – Optional profile data appended Quick Survey – Questions: 3-5 of various types – Sampling: up to 2,000 Internet rep per country – Data: Profile and response weighting
  19. 19. Toluna Quick SurveysWhat can you do with it? Research when you need it • Create 1-5 questions • E-commerce engine – pay per click • Video, image and audio • Live results and drill down into 20 data points • Fed directly into Toluna panels No wait – no hassle • 500-2,000 responses 24 hours • See results live
  20. 20. HistoryWhy Toluna Quick Surveys? Identified need – Top lines are sometimes enough – for Client pitches – No (or VERY small) budget – “Omnibus doesn’t provide the rich media I need” – Checking incidence & feasibility • Pre-identifying hard to reach targets – Every poll response recorded against profile for re-contact – I want it NOW Leveraging Toluna’s unique assets – Toluna web 2.0 communities provide opinions • 10 million poll votes per month in Europe – Can append demographic data • Double opted-in with rich profile – Toluna Innovation & Technology
  21. 21. Quick Surveys - How they work
  22. 22. Toluna members Home Page
  23. 23. Creating a Quick Survey
  24. 24. Building a simple Quick Survey
  25. 25. Video PollsMaximising consumer engagement
  26. 26. Product demoPersonal poll dashboard
  27. 27. Product demoPayment area
  28. 28. Product demoPublish the poll live
  29. 29. Polls fielded on site
  30. 30. Top Line Results
  31. 31. Product DemonstrationReal time poll results Live data drill down (age / gender / region)
  32. 32. TQS Features
  33. 33. Toluna Quick SurveysQuestions Single & multiple answers Ranking, quantity, sliders Matrix questions Open ended questions "None of the above" Image, Audio, Video per poll question Image, Audio, Video per answer Web link per question/poll or per answer Randomisation of questions Randomisation of answer order 2-5 questions Filter for 2-5 questions Automatic translation of question wording Save Poll in "My account" for a next wave
  34. 34. Toluna Quick SurveysSampling Toluna countries active or planned (UK, FR, DE, ES, NL, IT) Visitors / Registered External sites (other than Toluna) 20 data points Select number of respondents Quota management (show polls to missing quotas) Screener for additional survey Exposure / Speed of completion Coming soon: Target based on panellist profile Algorithm targets polls to desired profile More markets – including US & Russia
  35. 35. Toluna Quick SurveysResults Bar chart for 20 data points Basic Weighting on gender, age & region per country Cross tabulations for questions with more than 20 answers Cross tabulations for 2-5 questions Significance tests for cross tabulations (per profile or question) Export chart and tables Export anonymous data file with answers and profile (XLS) Specific report per Questionnaire template (Concept test) Paid features (weighting, 20 data points, cross tabulations, export data file) for a free QV from any user
  36. 36. Toluna Quick SurveysSecurity & Privacy Image/Audio/Video accessible only during interviewing No right click, No print screen… No external tag or index Paid features are private
  37. 37. ReliabilityCoherence and speed How reliable? – Survey design • Answer options randomised • Filters in questions Evidence? – US presidential Election……….. • Coherence test v survey
  38. 38. Reliability : coherence checksObama vs McCain US Elections 2008: Obama’s score in Europe Toluna.com votes are coherent! 80% 75% 70% 65% 60% 55% 50% 45% 40% May July September October
  39. 39. Reliability : coherence checksObama vs McCain US Elections 2008: Obama’s score in Toluna.com (16th-27th October, 18,862 respondents) 18% 15% 13% 17% 19% 19% 19% 29% 3% 11% 7% 13% 9% 11% 15% 12% Neither of them McCain 78% 76% Obama 74% 72% 72% 72% 67% 59% UK DE FR Spain Italy Europe 9 Japan Aus
  40. 40. Toluna Poll Overview Quick Votes – Do it yourself, for free Sponsored One Question Polls – Toluna placement for faster and larger collection – Optional profile data appended Quick Survey – Questions: 3-5 of various types – Sampling: up to 2,000 Internet rep per country – Data: Profile and response weighting
  41. 41. Toluna Quick Surveys Quick Easy Cost-effective

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