The Research Revolution Starts Here!

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How can Toluna QuickSurveys can revolutionise the way we do market research.

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  • We listenedWe innovated2.0 is here
  • The Research Revolution Starts Here!

    1. 1. The Research Revolution Starts Here!<br />27th June 2011<br />Mark Simon, Leader, Global Technology Practice, Toluna<br />LONDON|PARIS|FRANKFURT |AMSTERDAM|NEW YORK |SEATTLE|DALLAS |HAIFA |SYDNEY<br />WILTON | GURGAON| MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA|TORONTO <br />LONDON|PARIS|FRANKFURT |AMSTERDAM|NEW YORK |SEATTLE|DALLAS |HAIFA |SYDNEY<br />WILTON | GURGAON| MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA|TORONTO <br />
    2. 2. We know online behaviours are changing<br />Infographic from Flowtown<br />‘My Mom is on Facebook?’<br />
    3. 3. Survey-taking behaviours changing too!<br />Why are response rates to surveys declining?<br />Email overload<br />Untargeted, poorly designed and lengthy q’aires<br />Limited time / attention <br />Monetary incentives not the solution...<br />Data quality<br />People always looking for the next best offer <br />Social rewards make big sites work: Wikipedia?<br />Financial vs. social rewards<br />‘I made a difference’ NOT - ‘I got paid’<br />Give respondents a seat at decision-making table<br />
    4. 4. Democratising Research: Harnessing Social Media<br />Toluna QuickSurveys<br />
    5. 5. Social Media to drive new research toolsHarnessing toluna.com community traffic<br />Context<br />4m-strong community loves to vote & share opinions <br />Market demand! Faster, less expensive but agile MR solutions<br />Aims<br />Challenge low industry response rates and panel recruitment<br />Increase engagement with members<br />Grow research market - low cost, fast, sharable solution for brands, PR agencies, SMEs, charities<br />Member engagement concepts<br />Richer member portraits<br />ALL the above allowed us to target surveys <br />with a much higher level of precision<br />
    6. 6. Toluna.com: the resultsCreating community, not just membership<br />“Do you do your weekly food shop online?”<br />“Smokers, thinking about quitting, if so how?”<br />“Do you Recycle to feel less guilty about the environment?”<br />“Will you buy the new iPad?<br />10,000 members in 1 country in 2003 to...4m members in 34 countries in 2011<br />March 2009 7,288,603votes by members<br />Jan 2011 1 million votes daily<br />
    7. 7. Hello<br /> Fast<br /> Easy<br /> Cost-effective<br />
    8. 8. What QuickSurveys isn’t<br /><ul><li> Heavy, fully-loaded
    9. 9. Something you need a driver for
    10. 10. High priced
    11. 11. Suitable for big guns
    12. 12. Refined – an old practice improved
    13. 13. Smooth sail in a direct line</li></li></ul><li>What QuickSurveys is<br /><ul><li> Fast, smart, young, agile
    14. 14. Something you will want to drive
    15. 15. Affordable – great value for money
    16. 16. Compact, easy to use, almost Spartan
    17. 17. Innovative – old practice reinvented
    18. 18. You can tackle corners with it</li></li></ul><li>
    19. 19. for research professionals<br />
    20. 20. What are QuickSurveys?<br />Research when you need it<br /><ul><li> 1-15 questions
    21. 21. Target by demographic
    22. 22. Rich media
    23. 23. Flexible payment options
    24. 24. Ask:
    25. 25. Toluna members – 4m members worldwide, 1m votes a day!
    26. 26. Your own crowd for FREE
    27. 27. Social - share surveys and results at a click</li></ul>No wait, no hassle<br /><ul><li> 100-2,000 responses in 24 hours
    28. 28. Great-looking real-time reports
    29. 29. ‘Ask the Nation’ census weighting - Immediately!</li></li></ul><li>Let’s take a look<br />LONDON| PARIS| FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE| DALLAS | HAIFA | SYDNEY<br />WILTON |GURGAON| MUNICH | LOS ANGELES |ANDOVER|TOKYO| TIMISOARA|TORONTO <br />
    30. 30. Case Studies<br />LONDON| PARIS| FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE| DALLAS | HAIFA | SYDNEY<br />WILTON |GURGAON| MUNICH | LOS ANGELES |ANDOVER|TOKYO| TIMISOARA|TORONTO <br />
    31. 31. A publisher. <br />A research house. <br />A training company. <br />An online resource. <br />A community of online marketing professionals.<br />Econsultancy write reports, run training and events related to best practice digital marketing. <br />
    32. 32. QuickSurveys for Econsultancy reports<br />Social gaming smart pack<br />Survey of 2,000 respondents<br />UK consumers<br />Trends in social gaming and use of gaming products <br />Over 2000 downloads to date<br />http://econsultancy.com/reports/social-gaming-report<br />http://econsultancy.com/blog/7022-social-gaming-trends-for-2011<br />
    33. 33. Social gaming smart pack<br />Stats also used in press release <br />http://econsultancy.com/press-releases/5359-new-report-a-fifth-of-consumers-playing-social-games-online<br />
    34. 34. Key points: <br />Main benefits of TolunaQuickSurveys<br /><ul><li>B2C data (to complement their own B2B data)
    35. 35. Speed
    36. 36. Ability to go live and collect data quickly.
    37. 37. Normally 24 hours to get results. 
    38. 38. International.
    39. 39. Able to compare results
    40. 40. New features
    41. 41. Open-ended questions.
    42. 42. Can add images and video to questions.</li></li></ul><li>Case Study:<br />
    43. 43. How Sony Music uses Toluna QuickSurveys<br />Pre-Campaign<br /><ul><li>Elvis Duets (International)
    44. 44. Targeting
    45. 45. Song Selection
    46. 46. Artist collaborations
    47. 47. Strongest potential territories</li></ul>Market Success<br /><ul><li> Lullaby Kids (UK)
    48. 48. Consumer’s opinions
    49. 49. Propensity to buy
    50. 50. Segmented targeting
    51. 51. Insight to instant returns</li></ul>Filling the Gaps<br /><ul><li>Media Channels & Song Testing (Australia)
    52. 52. Sony Music segments and Australian Newspapers
    53. 53. Song testing
    54. 54. Effective and simple</li></li></ul><li>What’s coming?<br />Enhanced feasibility tool<br />Grid questions<br />More countries <br />Templates<br />Reseller / white label toolkit<br />User community<br />And more....<br />
    55. 55. What our clients say<br />‘<br />“It’s become a ‘must-have’ tool for research projects. A full-blown custom research study may take a few months, Omnibus at least a week, but QuickSurveys takes only a few hours – whenever you want it.” <br />Mark Rozeen, EVP of Insights & Innovations GolinHarris<br />“We were able to create our survey within a few minutes and collect the final results a couple of hours after the survey was launched. This was extremely quick and easy!”<br />Aliya Zaidi, Research Manager Econsultancy<br />A very fast and cost effective way to get feedback on artists and compilation releases from real consumers. It has proved invaluable for time-sensitive projects, where we need to make marketing decisions quickly.<br /> <br />Mark Uttley, Research Manager Sony Music<br />
    56. 56. Who is using it?<br />End users<br />MR, PR, Advertising, Media Planning<br />
    57. 57. Your QuickSurvey resources<br />Tolunaquick.com<br /><ul><li>Top tips
    58. 58. Video
    59. 59. Tutorial
    60. 60. Case studies
    61. 61. FAQ</li></li></ul><li>Social media<br />Email: quicksurveys@toluna.com<br />Twitter: @tolunaquick<br />Facebook: facebook.com/tolunaquick<br />YouTube: youtube.com/tolunaquick<br />Slideshare: slideshare.net/tolunaquick<br />
    62. 62. Before you go...<br />
    63. 63. Thank you for your time<br />Any questions?<br />mark.simon@toluna.com<br /> @marklsimon<br />LONDON| PARIS| FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE| DALLAS | HAIFA | SYDNEY<br />WILTON |GURGAON| MUNICH | LOS ANGELES |ANDOVER|TOKYO| TIMISOARA|TORONTO <br />

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