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Business Analysis in a Digital Agency
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Business Analysis in a Digital Agency

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Some initial thoughts about the role of a Business Analyst in a strategic digital agency. Also includes my summary notes from BABOK.

Some initial thoughts about the role of a Business Analyst in a strategic digital agency. Also includes my summary notes from BABOK.

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    Business Analysis in a Digital Agency Business Analysis in a Digital Agency Presentation Transcript

    • Created by Arron Cupid, Business Analyst at TH_NK, http://think.eu
    • Typically a digital agency has theconcept of briefs and projects.Created by Arron Cupid, Business Analyst at TH_NK, http://think.eu
    • Strategically there exists theconcept of a product spanningmultiple projects.Created by Arron Cupid, Business Analyst at TH_NK, http://think.eu
    • The product scope and requirements are the responsibility of the Business Analyst.Created by Arron Cupid, Business Analyst at TH_NK, http://think.eu
    • Created by Arron Cupid, Business Analyst at TH_NK, http://think.eu
    • Project Manager Business Analyst Project Scope Product Scope The work that must be performed to deliver a The features and functions that characterise a product, service, or result with the specified product, service, or result. Completion is features and functions. Primarily concerned measured against the product requirements. with defining and controlling what is and what is not included in the project. Completion is measured against the project plan.The division of responsibilitiesbetween project managementand business analysis.(based on PMBOK/BABOK)Created by Arron Cupid, Business Analyst at TH_NK, http://think.eu
    • Business analysis activitieson an Agile project.Created by Arron Cupid, Business Analyst at TH_NK, http://think.eu
    • Project Manager Business Analyst Scope management Scope management Plans and manages the project scope, which Defines high-level product scope during the includes integrating the business analysis Enterprise Analysis. approach and deliverables into the overall project. Helps facilitate agreements and approval on PM has the responsibility for managing the scope from business stakeholders. project scope and incorporating the product scope into the project scope. Plans and defines the product scope and ensures the product deliverables are aligned with the project.The division of responsibilitiesbetween project management andbusiness analysis.Created by Arron Cupid, Business Analyst at TH_NK, http://think.eu
    • Project Manager Business Analyst Requirements management Requirements management Participates in planning the business analysis Responsible for defining, tracing, and creating work. Incorporates the requirements a requirements management plan for how management plan and business analysis plans requirements will be analyzed, documented, into the overall project management plan. and managed throughout the project. Communications management Communications management Accountable for all project-related Works primarily with stakeholders directly or communication with all project stakeholders indirectly affected by the product requirements. and project sponsor. Might also maintain ongoing communication with the client.The division of responsibilitiesbetween project management andbusiness analysis.Created by Arron Cupid, Business Analyst at TH_NK, http://think.eu
    • Consistency of product vision ● Traceability of the strategic vision throughout design, development and release ● Complete, structured and testable requirements ● Validation of the product against the requirements from design to release Improve operational efficiency ● Reduction in rework ● Reduction in requirements churn ● Allow project managers to focus on delivery rather than requirements management Increases the potential benefits of the product ● New business needs or requirements are discovered ● Prioritization ensures focus on value and rationale ● More effective implementation of new products by the businessBenefits of having a businessanalysis function within adigital agency.Created by Arron Cupid, Business Analyst at TH_NK, http://think.eu
    • We discover and describe - project objectives, project scope, process and functional requirements, data and information requirements, interfaces, business rules, training needs. We review, analyse and verify requirements. We document requirements for initial stakeholder agreement. We update and manage requirements until final stakeholder sign-off. We ensure a consistent product vision that can be traced from initial strategic/client requirements through to the validation of a product release, its adoption and ongoing maintenance.A example elevator pitch forselling the benefits of having aBusiness Analyst on the team.Created by Arron Cupid, Business Analyst at TH_NK, http://think.eu
    • (BABOK Guide Version 2.0)Created by Arron Cupid, Business Analyst at TH_NK, http://think.eu
    • Business Analysis Planning & Monitoring Solution Enterprise Requirements Elicitation Assessment Analysis Analysis and Validation Requirements Management and CommunicationAreas of knowledge,their purpose and tasksCreated by Arron Cupid, Business Analyst at TH_NK, http://think.eu
    • Business Analysis Planning & Monitoring Solution Enterprise Requirements Elicitation Assessment Analysis Analysis and Validation Requirements Management and Communication Plan Do CheckAreas of knowledge,their purpose and tasksCreated by Arron Cupid, Business Analyst at TH_NK, http://think.eu
    • Business Analysis Planning & Monitoring Purpose Tasks Plan Business Analysis Approach Determine the approach Conduct Stakeholder Analysis Plan Business Analysis Activities and continually improve the Plan Business Analysis Communication Plan Requirements Management Process execution of business Plan, Monitor and Report on Business Analysis Performance analysis tasks on a project. Solution Enterprise Requirements Elicitation Assessment Analysis Analysis and Validation Requirements Management and CommunicationAreas of knowledge,their purpose and tasksCreated by Arron Cupid, Business Analyst at TH_NK, http://think.eu
    • Business Analysis Planning & Monitoring Solution Enterprise Requirements Elicitation Assessment Analysis Analysis and Validation Purpose Tasks Define Business Need Refine the definition of Assess Capability Gaps Determine Solution Approach business need, and define Define Solution Scope Define Business Case a solution scope that can feasibly be implemented by the business. Requirements Management and CommunicationAreas of knowledge,their purpose and tasksCreated by Arron Cupid, Business Analyst at TH_NK, http://think.eu
    • Business Analysis Planning & Monitoring Solution Enterprise Requirements Elicitation Assessment Analysis Analysis and Validation Purpose Tasks Prepare for Elicitation Explore, identify and Conduct Elicitation Document Elicitation Results document stakeholder Confirm Elicitation Results needs. Requirements Management and CommunicationAreas of knowledge,their purpose and tasksCreated by Arron Cupid, Business Analyst at TH_NK, http://think.eu
    • Business Analysis Planning & Monitoring Solution Enterprise Requirements Elicitation Assessment Analysis Analysis and Validation Purpose Tasks Organize Requirements Elaborate the requirements Prioritize Requirements Specify and Model Requirements to sufficient level of detail, Determine Assumptions and Constraints Verify Requirements verifying their correctness Validate Requirements and validating they satisfy the business need. Requirements Management and CommunicationAreas of knowledge,their purpose and tasksCreated by Arron Cupid, Business Analyst at TH_NK, http://think.eu
    • Business Analysis Planning & Monitoring Solution Enterprise Requirements Elicitation Assessment Analysis Analysis and Validation Purpose Tasks Assess Proposed Solution Assess the solution to Allocate Requirements Assess Organizational Readiness ensure that strategic goals Define Transition Requirements Validate Solution are met and requirements Evaluate Solution Performance are satisfied. Requirements Management and CommunicationAreas of knowledge,their purpose and tasksCreated by Arron Cupid, Business Analyst at TH_NK, http://think.eu
    • Business Analysis Planning & Monitoring Solution Enterprise Requirements Elicitation Assessment Analysis Analysis and Validation Requirements Management and Communication Purpose Tasks Manage Solution and Requirements Scope Ensure that stakeholders Manage Requirements Traceability Maintain Requirements for re-use and the project team Prepare Requirements Package Communicate Requirements remain aligned on the solution scope.Areas of knowledge,their purpose and tasksCreated by Arron Cupid, Business Analyst at TH_NK, http://think.eu
    • Arron CupidBusiness Analyst, TH_NK@arroncupid