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Surviving in a constantly changing market forced most organisations to re-evaluate their concept to cash cycles and the adoption of Lean and Agile practices are changing the landscape of product development drastically. Lean and Agile practices significantly challenges the Business Analyst to review their notions of Requirements Gathering and Management. Although Lean and Agile practices are rapidly spreading, the role of the Business Analyst is neglected and is not well understood and described. Business Analysts need to reposition themselves, their tools and techniques. Is Agile the place where Business Analysts go to die or is the Business Analyst the key to survival in a constantly changing world?