Nike allows their customers to design their won shoes on their website Consumers share their product experiences with friends. TripAdvisor is big only because we want to know from the horse’s mouth.
The Yuvraj Singh story is the story of a hero who is fighting back to get back his glory. This story has heroism, drama, and a constant struggle with life. When people had doubts on his comeback in cricket with the quagmire of cancer drowning him, he has worked to get out and make a comeback. His story gives people hope - A hope that they can do it too!
• What is Digital Marketing?
• Why Digital Marketing?
• The Opportunity
• Some Case Studies
• Certificate in Digital Marketing
• About DMI/NIIT
What is Digital Marketing?
•Digital marketing is marketing that
• makes use of electronic devices such as
• digital billboards, and
• game consoles
• to engage with consumers and other business
• Internet Marketing is a major component of digital
V Digital Marketing
“The process of communicating to customers the value of a product or
“The process of communicating with customers the value of a product
• Message Driven
• Consumer driven
• Calendar & Budget bound
• Open Ended
• Company Power
• Consumer Power
How is marketing planned and executed?
7. Why Digital Marketing?
- because your customers are on Digital !!
The Evolution of the internet has been characterized by a shift in control from
companies to the consumer
Millions of people every day…chatting, commenting, recommending,
challenging, requesting, posting etc. etc about…
WHAT THEY CONSUME’
1.1 billion people worldwide are exercising this control through digital
channels over their lives, relationships and most importantly…
WHAT THEY CONSUME’
Why Digital Marketing?
The consumer is
now a creator of
and products they
want to consume
They are now
connectors as they
Why Digital Marketing?
India is the third biggest user of the internet in
the world. Total internet user base has crossed
the 150 million mark.
The biggest social media network Facebook
now has in excess of 50 million users in India.
Global digital media spend will exceed $104 billion in
2013 growing at a rate of 10%.
According to the Internet and Mobile Association of
India (IAMAI), the Indian online advertising market is
forecasted to grow by 54% to reach Rs 4,391 crores
by March 2013.
Indian mobile advertising is expected to grow by 37%
to Rs. 144 crore by March 2013.
Industry estimates suggest an acute shortage of
trained professionals who understand the intricacies of
Some Stats on Internet Usage in
Social Media Statistics
13. Some Case Studies
14. Advertising on Facebook
Indian Social Media Marketing
•INR 1.5 million/month generated from
•150K+ users see content from the Page every
Kaya Skin Clinic
•20% of revenue for skin clinic comes from
•Offer posted on Page generated revenue of INR
8L in 6 days
15. Advertising on Facebook
Yuvraj Singh - People love great storie
1.9 plus million Followers
16. Not Just Marketing!!
Almost a million likes!
18. Introduction to Certificate in Digital
• The Certificate in Digital Marketing is a 12-
• Taught through the application of theory
on case studies.
• Involve real life requirements and
• Give participants exposure to the latest
methods, techniques and tools to
improve digital marketing and brandbuilding efforts
• It will help participants understand how to
integrate digital marketing tactics into the
overall marketing strategy and to maximize
the performance of online marketing
19. Unique Features of CDM
20. Module Coverage & Class
Who Should Attend
Graduates or Post-graduates studying any of
- Business Management
- Mass Communication
- Advertising, Management
- Public Relations
Average 13.5 Million search for Digital & Online jobs spread across both these categories
22. Career in Digital Marketing
Jobs Opportunities in Digital Marketing
•SEO (Search engine optimisation)
•SEM (Search Engine Marketing)
•Internet marketing consulting
•Social Media Marketing
23. Why you should think about this?
• Become a Digital Marketer, this is a great time!
• If you want to be in marketing, you can’t NOT
know Digital Marketing!
• Become an entrepreneur. Who needs a job?
• Become a Freelancer in addition to your Job or
NIIT & DMI
NIIT offers learning and knowledge solutions across 38 countries.
NIIT’s training solutions in IT, Management, BPO, Banking, Finance
and Insurance, Vocational Skills, and Communication & Professional
Life Skills, have impacted over 35 million learners.
Digital Marketing Institute (DMI) of Ireland is the global leader in
digital marketing education.
NIIT and DMI have partnered to redefine digital marketing
education in India.
Certificate in Digital Marketing is a program designed by marketers
for marketers and is the only course in India that carries