Certificate

1

in

Digital
Marketing
2

Park Circus
4031 8600

Nagerbazar
6522 1576
EM Bypass
2484 8822
3

Contents
• What is Digital Marketing?
• Why Digital Marketing?
• The Opportunity
• Some Case Studies
• Certificate in D...
4

What is Digital Marketing?
Wikipedia:
•Digital marketing is marketing that
• makes use of electronic devices such as
• ...
Marketing

V Digital Marketing

“The process of communicating to customers the value of a product or
service”

“The proces...
Currently
How is marketing planned and executed?

SPEND

Traditional

TIME

Digital
Why Digital Marketing?
- because your customers are on Digital !!
The Evolution of the internet has been characterized by ...
8

Why Digital Marketing?
The consumer is
now a creator of
the experience
and products they
want to consume
They are now
c...
9

Why Digital Marketing?
10

India is the third biggest user of the internet in
the world. Total internet user base has crossed
the 150 million mar...
11

Some Stats on Internet Usage in
India
12

Social Media Statistics
Some Case Studies

13

in

Digital
Marketing
Advertising on Facebook

Indian Social Media Marketing

Yatra

•INR 1.5 million/month generated from
Facebook
•150K+ users...
Advertising on Facebook

15

Yuvraj Singh - People love great storie

1.9 plus million Followers
Not Just Marketing!!

Almost a million likes!

16
17

Certificate
in

Digital
Marketing
Introduction to Certificate in Digital
Marketing

18

• The Certificate in Digital Marketing is a 12-

week programme.

• ...
Unique Features of CDM
Module Coverage & Class
Schedule
21

Who Should Attend

Graduates or Post-graduates studying any of
the following:
- Business Management
- Commerce
- Mass ...
Career in Digital Marketing

Jobs Opportunities in Digital Marketing
•SEO (Search engine optimisation)
•SEM (Search Engine...
Why you should think about this?
• Become a Digital Marketer, this is a great time!
• If you want to be in marketing, you ...
24

NIIT & DMI
NIIT offers learning and knowledge solutions across 38 countries.
NIIT’s training solutions in IT, Manageme...
25

PARK CIRCUS

4031 8600

NAGERBAZAR

6522 1576

EM BYPASS

2484 8822
26

CONTACT US

Park Circus
4031 8600

Nagerbazar
6522 1576
EM Bypass
2484 8822
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How to get Digital Marketing Certificate in Kolkata?

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How to Get Digital Marketing Certificate in Kolkata?

Contact us for more information

PARK CIRCUS
4031 8600

NAGERBAZAR
6522 1576

EM BYPASS
2484 8822

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  • Nike allows their customers to design their won shoes on their website
    Consumers share their product experiences with friends. TripAdvisor is big only because we want to know from the horse’s mouth.
  • The Yuvraj Singh story is the story of a hero who is fighting back to get back his glory. This story has heroism, drama, and a constant struggle with life. When people had doubts on his comeback in cricket with the quagmire of cancer drowning him, he has worked to get out and make a comeback. His story gives people hope - A hope that they can do it too!
  • How to get Digital Marketing Certificate in Kolkata?

    1. 1. Certificate 1 in Digital Marketing
    2. 2. 2 Park Circus 4031 8600 Nagerbazar 6522 1576 EM Bypass 2484 8822
    3. 3. 3 Contents • What is Digital Marketing? • Why Digital Marketing? • The Opportunity • Some Case Studies • Certificate in Digital Marketing • About DMI/NIIT
    4. 4. 4 What is Digital Marketing? Wikipedia: •Digital marketing is marketing that • makes use of electronic devices such as • computers, • tablets, • smartphones, • cellphones, • digital billboards, and • game consoles • to engage with consumers and other business partners. • Internet Marketing is a major component of digital marketing.
    5. 5. Marketing V Digital Marketing “The process of communicating to customers the value of a product or service” “The process of communicating with customers the value of a product or service” • Broadcast • Interactive • Message Driven • Consumer driven • Talking • Listening • Constrained • Un-constrained • Fixed • Iterative • Calendar & Budget bound • Open Ended • Company Power • Consumer Power
    6. 6. Currently How is marketing planned and executed? SPEND Traditional TIME Digital
    7. 7. Why Digital Marketing? - because your customers are on Digital !! The Evolution of the internet has been characterized by a shift in control from companies to the consumer Millions of people every day…chatting, commenting, recommending, challenging, requesting, posting etc. etc about… WHAT THEY CONSUME’ 1.1 billion people worldwide are exercising this control through digital channels over their lives, relationships and most importantly… WHAT THEY CONSUME’
    8. 8. 8 Why Digital Marketing? The consumer is now a creator of the experience and products they want to consume They are now connectors as they share these experiences with others
    9. 9. 9 Why Digital Marketing?
    10. 10. 10 India is the third biggest user of the internet in the world. Total internet user base has crossed the 150 million mark. The biggest social media network Facebook now has in excess of 50 million users in India. Global digital media spend will exceed $104 billion in 2013 growing at a rate of 10%. According to the Internet and Mobile Association of India (IAMAI), the Indian online advertising market is forecasted to grow by 54% to reach Rs 4,391 crores by March 2013. Indian mobile advertising is expected to grow by 37% to Rs. 144 crore by March 2013. Industry estimates suggest an acute shortage of trained professionals who understand the intricacies of digital marketing. Digital Marketing Opportunit y
    11. 11. 11 Some Stats on Internet Usage in India
    12. 12. 12 Social Media Statistics
    13. 13. Some Case Studies 13 in Digital Marketing
    14. 14. Advertising on Facebook Indian Social Media Marketing Yatra •INR 1.5 million/month generated from Facebook •150K+ users see content from the Page every day Kaya Skin Clinic •20% of revenue for skin clinic comes from Facebook •Offer posted on Page generated revenue of INR 8L in 6 days 14
    15. 15. Advertising on Facebook 15 Yuvraj Singh - People love great storie 1.9 plus million Followers
    16. 16. Not Just Marketing!! Almost a million likes! 16
    17. 17. 17 Certificate in Digital Marketing
    18. 18. Introduction to Certificate in Digital Marketing 18 • The Certificate in Digital Marketing is a 12- week programme. • Taught through the application of theory Planning and Strategy Planning and Strategy Planning and Strategy Planning and Strategy on case studies. • Involve real life requirements and budgets. • Give participants exposure to the latest methods, techniques and tools to improve digital marketing and brandbuilding efforts • It will help participants understand how to integrate digital marketing tactics into the overall marketing strategy and to maximize the performance of online marketing investments.
    19. 19. Unique Features of CDM
    20. 20. Module Coverage & Class Schedule
    21. 21. 21 Who Should Attend Graduates or Post-graduates studying any of the following: - Business Management - Commerce - Mass Communication - Advertising, Management Communications - Public Relations - Journalism Anyone interested in Digital Marketing College Students Average 13.5 Million search for Digital & Online jobs spread across both these categories
    22. 22. Career in Digital Marketing Jobs Opportunities in Digital Marketing •SEO (Search engine optimisation) •SEM (Search Engine Marketing) •Website designing •Internet marketing consulting •Mobile Marketing •Affiliate Marketing •Social Media Marketing •Web Analytics
    23. 23. Why you should think about this? • Become a Digital Marketer, this is a great time! • If you want to be in marketing, you can’t NOT know Digital Marketing! • Become an entrepreneur. Who needs a job? • Become a Freelancer in addition to your Job or Studies
    24. 24. 24 NIIT & DMI NIIT offers learning and knowledge solutions across 38 countries. NIIT’s training solutions in IT, Management, BPO, Banking, Finance and Insurance, Vocational Skills, and Communication & Professional Life Skills, have impacted over 35 million learners. Digital Marketing Institute (DMI) of Ireland is the global leader in digital marketing education. NIIT and DMI have partnered to redefine digital marketing education in India. Certificate in Digital Marketing is a program designed by marketers for marketers and is the only course in India that carries International.
    25. 25. 25 PARK CIRCUS 4031 8600 NAGERBAZAR 6522 1576 EM BYPASS 2484 8822
    26. 26. 26 CONTACT US Park Circus 4031 8600 Nagerbazar 6522 1576 EM Bypass 2484 8822
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