Product Marketers



Opportunity
  Health Professionals
Health Professionals




   Health         Health
Professional   Professional
Health Professionals




                   phone
Unstructured       email
                   internet

                  ...
Health Professionals



         Q




   Health
Professional
Professional
                Connectivity




  Clinical                     Application
Collaboration                   T...
FREE
                                   A
         Q

                                              A



                 ...
Capability
                             Clinical
              Practice
                            Research
             ...
Clinical
              Medical
                               Research
              Product                        Clinic...
welcome to eDoctr...




     The Product
clinical collaboration




      The Product
professional web presence...




     The Product
Product Marketers



Opportunity
  Health Professionals
Product Marketers


    if 100 reps call on
    a physician*...
                      100                                 ...
$20 Billion
                              spent on detailing physicians*




* “Drug promotion saps innovation” Houston Bu...
specific customer communities
        specific issues

               = access
      interactive detailing

$75 CPM + $30 a ...
Product Marketers
                 Revenue       Access to market


business model

                 Access        Platfor...
203,000
        US physicians posting online


  primary research
       need to find medical information
       simplify c...
$500M      online advertising to physicians*




            20% growth                                           year ove...
target member

                young US physicians
                tech-savvy
Opportunity from the Ground Up
             80,000



             60,000



Physicians   40,000



             20,000


...
competition

professional posting sites




     what they do            why we’re different

                            ...
competition

online medical literature




      what they do              why we’re different

  online CME and peer-    ...
critical risks
  market
  primary and secondary research

  legal and liability
  ongoing legal consultation

  management...
Management
 Andrew                      Ray                          Gianluca                            Dan
 Powers      ...
key metrics
   $23,000,000




   $17,000,000
                      revenue
                      net income
   $11,000,00...
physician acquisition



$50                $10
NPV $700
(based on future cash flows)
the offering

$400K seed
pre-money $1.2M
(contingent on alpha release & market traction)


exit year 5 at $100M

180% IRR
milestones                      Q1
                                      2008
                                     Q2   Q3...
thank you
milestones                      Q1
                                      2008
                                     Q2   Q3...
use of cash
Projected Uses of Funds       2008         2009

Product Development            $100,750     $293,800

Sales a...
offering
     Investment Offering              Series A      Series B              Total
        Pre Money Valuation      ...
net income summary
eDoctr, Inc.                       For the fiscal year ending December 31,

Projected Income Summary   ...
health professionals

                     customized


        internal
                                          ideal
 ...
comprehensive but
                                not technical*



                                                    di...
Business Model
informatics
                 Informatics
   100


    75

    $
    50
                               Journ...
Business Model
applications & support




Advanced tools & Integration
     Medical Mfg. — Service Providers — Clinicians
eDoctr Business Plan Presentation
eDoctr Business Plan Presentation
Upcoming SlideShare
Loading in …5
×

eDoctr Business Plan Presentation

4,357 views

Published on

apowers.com

3 Comments
39 Likes
Statistics
Notes
  • Fioricet is often prescribed for tension headaches caused by contractions of the muscles in the neck and shoulder area. Buy now from http://www.fioricetsupply.com and make a deal for you.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Excellent! Thanks for sharing such good works.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • lovely
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
4,357
On SlideShare
0
From Embeds
0
Number of Embeds
75
Actions
Shares
0
Downloads
0
Comments
3
Likes
39
Embeds 0
No embeds

No notes for slide

eDoctr Business Plan Presentation

  1. 1. Product Marketers Opportunity Health Professionals
  2. 2. Health Professionals Health Health Professional Professional
  3. 3. Health Professionals phone Unstructured email internet literature Limited conferences intranets
  4. 4. Health Professionals Q Health Professional
  5. 5. Professional Connectivity Clinical Application Collaboration Toolsets
  6. 6. FREE A Q A A Health Clinical Professional Professional Collaboration Network
  7. 7. Capability Clinical Practice Research Management Point of Care Application Application Application The Platform
  8. 8. Clinical Medical Research Product Clinical Discussion Application Capability Application Application eDoctr Platform Framework - Members - Collaborative Content The Platform
  9. 9. welcome to eDoctr... The Product
  10. 10. clinical collaboration The Product
  11. 11. professional web presence... The Product
  12. 12. Product Marketers Opportunity Health Professionals
  13. 13. Product Marketers if 100 reps call on a physician*... 100 20 8 8 speak with physician for an 80 don’t get to see 12 speak with average of 10 minutes the physician physician but aren’t remembered * “Making more of pharma's sales force” Martin E. Elling, Holly J. Fogle, Charles S. McKhann, and Chris Simon The McKinsey Quarterly, 2002 Number 3
  14. 14. $20 Billion spent on detailing physicians* * “Drug promotion saps innovation” Houston Business Journal, Friday, February 15, 2008
  15. 15. specific customer communities specific issues = access interactive detailing $75 CPM + $30 a Detail
  16. 16. Product Marketers Revenue Access to market business model Access Platform Health Professionals
  17. 17. 203,000 US physicians posting online primary research need to find medical information simplify collaboration *data taken from physician surveys of 1300 to 1500 physicians 2006 (manhattan research) “Physicians and Web 2.0” Manhattan Research. 2007
  18. 18. $500M online advertising to physicians* 20% growth year over year* *“Doctors, Patients Respond; Internet Usage Increases” Med Ad News. June 1, 2006
  19. 19. target member young US physicians tech-savvy
  20. 20. Opportunity from the Ground Up 80,000 60,000 Physicians 40,000 20,000 0 2008 2009 2010 2011 2012 Year 2000 Physicians Physicians 13000 80000 Physicians Partnerships Incentives Word of Mouth
  21. 21. competition professional posting sites what they do why we’re different collaboration between “forum” type discussion colleagues and networking
  22. 22. competition online medical literature what they do why we’re different online CME and peer- collaborative content and reviewed medical literature networking
  23. 23. critical risks market primary and secondary research legal and liability ongoing legal consultation management advisory board competitive differentiation | innovation | implementation
  24. 24. Management Andrew Ray Gianluca Dan Powers Amador Roma Richter CEO COO VP Marketing CTO B.S. EE B.S. EE M.S. Biology B.S. CE M.E. BME MBA MBA Marketing MBA MBA Nokia Inc. Gen-Probe Inc. 1011i Inc. Arthrosurface Inc. Advisory Board Dr. Gunther James Jim Robert Ken Eysenbach Hannah Beasley Amador Eliasen Founder - Journal of Intellectual Property President Bard Peripheral HIPAA Specialist and Founder - Medical Internet Attorney Vascular Attorney Arthrosurface Research Angiolink - Spirus
  25. 25. key metrics $23,000,000 $17,000,000 revenue net income $11,000,000 $12.5M $5,000,000 net income $-1,000,000 2008 2009 2010 2011 2012 1,700 physicians physicians physiciansphysicians physicians 13,000 43,000 60,000 80,000
  26. 26. physician acquisition $50 $10 NPV $700 (based on future cash flows)
  27. 27. the offering $400K seed pre-money $1.2M (contingent on alpha release & market traction) exit year 5 at $100M 180% IRR
  28. 28. milestones Q1 2008 Q2 Q3 Q4 Q1 2009 Q2 Q3 Q4 2010 2011 2012 incorporate company launch alpha form advisory board $400K seed round launch beta first revenue launch core product attract 1700 physicians Fund $3M Round B Launch Interactive Detailing refine core product reach positive cash flow attract 40,000 physicians launch platform developer kit international launch advanced revenue model earn $12.5M net income IPO/Acquisition
  29. 29. thank you
  30. 30. milestones Q1 2008 Q2 Q3 Q4 Q1 2009 Q2 Q3 Q4 2010 2011 2012 incorporate company launch alpha form advisory board $400K seed round launch beta first revenue launch core product attract 1700 physicians Fund $3M Round B Launch Interactive Detailing reach positive cash flow attract 40,000 physicians launch platform developer kit international launch advanced revenue model earn $12.5M net income IPO/Acquisition
  31. 31. use of cash Projected Uses of Funds 2008 2009 Product Development $100,750 $293,800 Sales and Marketing $68,500 $216,025 Incentives $56,006 $227,831 G&A $142,500 $428,475 Total $367,756 $1,166,131
  32. 32. offering Investment Offering Series A Series B Total Pre Money Valuation 1,200,000 6,000,000 Initial Investment Amount 400,000 3,000,000 Post-Money Valuation 1,600,000 9,000,000 97,352,914 Percentage Ownership 25.00% 33.33% 58.33% Investment Date Q3 2008 Q1 2009 Assumes 12/31/2012 exit Months to Exit 54 48 Annualized IRR 179% 120% Valuation Methods at 2012 Exit Low Range Mid Range High Range Cash Flow Multiple 10x-12x EBITDA 116,737,829 136,194,133 155,650,438 Revenue Multiple 1x-3x $10,964,364 $21,928,729 $32,893,093 Average 63,851,097 79,061,431 94,271,766 (less debt) plus cash $18,291,483 $18,291,483 $18,291,483 Exit Valuation 82,142,580 97,352,914 112,563,249
  33. 33. net income summary eDoctr, Inc. For the fiscal year ending December 31, Projected Income Summary 2008 2009 2010 2011 2012 Gross Revenues 877 249,822 2,082,105 9,626,691 12,810,937 Cost of Goods Sold 0 0 0 0 0 Gross Profit 877 249,822 2,082,105 9,626,691 12,810,937 Operating Expenses 371,090 1,186,131 1,767,272 2,543,573 3,052,732 EBITDA (366,879) (916,309) 378,161 7,223,335 9,988,513 Net Income (370,212) (936,309) 226,680 5,099,845 7,025,907 Net Cash Flow 46,075 1,825,317 (1,591,348) 4,744,859 6,180,300
  34. 34. health professionals customized internal ideal systems literature rigid flexible boards phone email unstructured
  35. 35. comprehensive but not technical* discussion specific but published boards informal literature credible but slow and not specific Dr. * “Taking the Pulse 7.0” Manhattan Research
  36. 36. Business Model informatics Informatics 100 75 $ 50 Journal Pub. 25 FDA 0 Time time value of information performance monitoring
  37. 37. Business Model applications & support Advanced tools & Integration Medical Mfg. — Service Providers — Clinicians

×