eDoctr Business Plan Presentation

Product Marketers Opportunity Health Professionals

Health Professionals Health Health Professional Professional

Health Professionals phone Unstructured email internet literature Limited conferences intranets

Health Professionals Q Health Professional

Professional Connectivity Clinical Application Collaboration Toolsets

FREE A Q A A Health Clinical Professional Professional Collaboration Network

Capability Clinical Practice Research Management Point of Care Application Application Application The Platform

Clinical Medical Research Product Clinical Discussion Application Capability Application Application eDoctr Platform Framework - Members - Collaborative Content The Platform

welcome to eDoctr... The Product

clinical collaboration The Product

professional web presence... The Product

Product Marketers Opportunity Health Professionals

Product Marketers if 100 reps call on a physician*... 100 20 8 8 speak with physician for an 80 don’t get to see 12 speak with average of 10 minutes the physician physician but aren’t remembered * “Making more of pharma's sales force” Martin E. Elling, Holly J. Fogle, Charles S. McKhann, and Chris Simon The McKinsey Quarterly, 2002 Number 3

$20 Billion spent on detailing physicians* * “Drug promotion saps innovation” Houston Business Journal, Friday, February 15, 2008

speciﬁc customer communities speciﬁc issues = access interactive detailing $75 CPM + $30 a Detail

Product Marketers Revenue Access to market business model Access Platform Health Professionals

203,000 US physicians posting online primary research need to ﬁnd medical information simplify collaboration *data taken from physician surveys of 1300 to 1500 physicians 2006 (manhattan research) “Physicians and Web 2.0” Manhattan Research. 2007

$500M online advertising to physicians* 20% growth year over year* *“Doctors, Patients Respond; Internet Usage Increases” Med Ad News. June 1, 2006

target member young US physicians tech-savvy

Opportunity from the Ground Up 80,000 60,000 Physicians 40,000 20,000 0 2008 2009 2010 2011 2012 Year 2000 Physicians Physicians 13000 80000 Physicians Partnerships Incentives Word of Mouth

competition professional posting sites what they do why we’re different collaboration between “forum” type discussion colleagues and networking

competition online medical literature what they do why we’re different online CME and peer- collaborative content and reviewed medical literature networking

critical risks market primary and secondary research legal and liability ongoing legal consultation management advisory board competitive differentiation | innovation | implementation

Management Andrew Ray Gianluca Dan Powers Amador Roma Richter CEO COO VP Marketing CTO B.S. EE B.S. EE M.S. Biology B.S. CE M.E. BME MBA MBA Marketing MBA MBA Nokia Inc. Gen-Probe Inc. 1011i Inc. Arthrosurface Inc. Advisory Board Dr. Gunther James Jim Robert Ken Eysenbach Hannah Beasley Amador Eliasen Founder - Journal of Intellectual Property President Bard Peripheral HIPAA Specialist and Founder - Medical Internet Attorney Vascular Attorney Arthrosurface Research Angiolink - Spirus

key metrics $23,000,000 $17,000,000 revenue net income $11,000,000 $12.5M $5,000,000 net income $-1,000,000 2008 2009 2010 2011 2012 1,700 physicians physicians physiciansphysicians physicians 13,000 43,000 60,000 80,000

physician acquisition $50 $10 NPV $700 (based on future cash ﬂows)

the offering $400K seed pre-money $1.2M (contingent on alpha release & market traction) exit year 5 at $100M 180% IRR

milestones Q1 2008 Q2 Q3 Q4 Q1 2009 Q2 Q3 Q4 2010 2011 2012 incorporate company launch alpha form advisory board $400K seed round launch beta first revenue launch core product attract 1700 physicians Fund $3M Round B Launch Interactive Detailing refine core product reach positive cash flow attract 40,000 physicians launch platform developer kit international launch advanced revenue model earn $12.5M net income IPO/Acquisition

thank you

milestones Q1 2008 Q2 Q3 Q4 Q1 2009 Q2 Q3 Q4 2010 2011 2012 incorporate company launch alpha form advisory board $400K seed round launch beta ﬁrst revenue launch core product attract 1700 physicians Fund $3M Round B Launch Interactive Detailing reach positive cash ﬂow attract 40,000 physicians launch platform developer kit international launch advanced revenue model earn $12.5M net income IPO/Acquisition

use of cash Projected Uses of Funds 2008 2009 Product Development $100,750 $293,800 Sales and Marketing $68,500 $216,025 Incentives $56,006 $227,831 G&A $142,500 $428,475 Total $367,756 $1,166,131

offering Investment Offering Series A Series B Total Pre Money Valuation 1,200,000 6,000,000 Initial Investment Amount 400,000 3,000,000 Post-Money Valuation 1,600,000 9,000,000 97,352,914 Percentage Ownership 25.00% 33.33% 58.33% Investment Date Q3 2008 Q1 2009 Assumes 12/31/2012 exit Months to Exit 54 48 Annualized IRR 179% 120% Valuation Methods at 2012 Exit Low Range Mid Range High Range Cash Flow Multiple 10x-12x EBITDA 116,737,829 136,194,133 155,650,438 Revenue Multiple 1x-3x $10,964,364 $21,928,729 $32,893,093 Average 63,851,097 79,061,431 94,271,766 (less debt) plus cash $18,291,483 $18,291,483 $18,291,483 Exit Valuation 82,142,580 97,352,914 112,563,249

net income summary eDoctr, Inc. For the fiscal year ending December 31, Projected Income Summary 2008 2009 2010 2011 2012 Gross Revenues 877 249,822 2,082,105 9,626,691 12,810,937 Cost of Goods Sold 0 0 0 0 0 Gross Profit 877 249,822 2,082,105 9,626,691 12,810,937 Operating Expenses 371,090 1,186,131 1,767,272 2,543,573 3,052,732 EBITDA (366,879) (916,309) 378,161 7,223,335 9,988,513 Net Income (370,212) (936,309) 226,680 5,099,845 7,025,907 Net Cash Flow 46,075 1,825,317 (1,591,348) 4,744,859 6,180,300

health professionals customized internal ideal systems literature rigid ﬂexible boards phone email unstructured

comprehensive but not technical* discussion speciﬁc but published boards informal literature credible but slow and not speciﬁc Dr. * “Taking the Pulse 7.0” Manhattan Research

Business Model informatics Informatics 100 75 $ 50 Journal Pub. 25 FDA 0 Time time value of information performance monitoring

Business Model applications & support Advanced tools & Integration Medical Mfg. — Service Providers — Clinicians

eDoctr Business Plan Presentation

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