Change Management - Change Communication

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  • 1. Change Communication Group B4 
  • 2. Cadbury - Mondelez Mondelez “We create delicious moments of joy. Everyday.” “Make today delicious – our higher purpose – defines us.” “We make products that make people smile.” 9 brands - billion-$ 52 brands – $100 million Mondelez values Fortune – Cadbury 4th most admired brand “Keep it simple” “Tell it like it is” Dairy Milk “Khaane ke baad kuchh meetha ho jaaye?”
  • 3. Obama – Campaign for Change “Yes, we can” “Change we can believe in” What? Public Policy Reforms How? Women, Minorities, Youth Why? Hope, Change, Empathy
  • 4. Netflix vs. Enron “We seek excellence” Our culture focuses on helping us achieve excellence Performance Freedom Reed Hastings Hard work Not relevant Netflix’s policies Act in Netflix’s Best Interest Responsibility Team We’re a team, not a family CEO, Netflix vs. Integrity Communication Respect Excellence