Content MarketingThe missing piece in your Digital Marketing strategyArpit DhariwalProduct Manager, SlideShare
The world’s largest community for sharing presentations
10 MILLION UPLOADS
CHEAT SHEETfor creating AWESOME presentations and generating LOTS ofviews on your content
1 Make the headline count!This is your presentation’s ad, so be provocative and grab attention.
2 Keyword optimize your presentationsAdd relevant keywords to description and your slides. Presentation transcript isindex...
3 Make it visualPeople simply skim through the slides and don’t read it in detail
4 Be a thought leaderThere are zillions of presentations on broad topics.To stand out from the crowdtalk about a specific ...
5 Share, Share and ShareSqueeze everything you can out of Facebook, LinkedIn & Twitter. Embed on your blog.Helps you get o...
6 Add SlideShare to your LinkedIn profileEmbed your presentations on your personal LinkedIn profile for additional viewsan...
7 Embed links in your presentationsGet creative with links embedded in your presentations. Use them to drive clicksto your...
Want to do more with your content?SlideShare Pro can be useful!
Use analytics to measure and discover what kind of content worksfor your audienceAnalytics
Let your presentations work for you!Convert views into businessTarget geography for your lead campaign
Let your presentations work for you!Convert views into businessCollect business leads on your contentLead Generation
Avoid social media fragmentationCreate a powerful content hub on SlideShare
Avoid social media fragmentationCreate a powerful content hub on SlideShareEmployees / Business Units can have separateSli...
Avoid social media fragmentationCreate a powerful content hub on SlideShareBlog Feed Twitter Feed Social Widgets Stock Wid...
Case StudiesPower of SlideShare!
Individuals / StartupsMahesh Murthy, founder Pinstorm, getting 100K+ views on a single piece of content
Corporates
That’s all Folks!
Content Marketing - NASSCOM Marketing Masterclass
Content Marketing - NASSCOM Marketing Masterclass
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Content Marketing - NASSCOM Marketing Masterclass

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My talk on content marketing at NASSCOM Marketing Masterclass (18 May 2013).

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Content Marketing - NASSCOM Marketing Masterclass

  1. 1. Content MarketingThe missing piece in your Digital Marketing strategyArpit DhariwalProduct Manager, SlideShare
  2. 2. The world’s largest community for sharing presentations
  3. 3. 10 MILLION UPLOADS
  4. 4. CHEAT SHEETfor creating AWESOME presentations and generating LOTS ofviews on your content
  5. 5. 1 Make the headline count!This is your presentation’s ad, so be provocative and grab attention.
  6. 6. 2 Keyword optimize your presentationsAdd relevant keywords to description and your slides. Presentation transcript isindexed by the search engines
  7. 7. 3 Make it visualPeople simply skim through the slides and don’t read it in detail
  8. 8. 4 Be a thought leaderThere are zillions of presentations on broad topics.To stand out from the crowdtalk about a specific topic
  9. 9. 5 Share, Share and ShareSqueeze everything you can out of Facebook, LinkedIn & Twitter. Embed on your blog.Helps you get on the homepage and get lot of traction!
  10. 10. 6 Add SlideShare to your LinkedIn profileEmbed your presentations on your personal LinkedIn profile for additional viewsand credibility
  11. 11. 7 Embed links in your presentationsGet creative with links embedded in your presentations. Use them to drive clicksto your other content or drive more sharing
  12. 12. Want to do more with your content?SlideShare Pro can be useful!
  13. 13. Use analytics to measure and discover what kind of content worksfor your audienceAnalytics
  14. 14. Let your presentations work for you!Convert views into businessTarget geography for your lead campaign
  15. 15. Let your presentations work for you!Convert views into businessCollect business leads on your contentLead Generation
  16. 16. Avoid social media fragmentationCreate a powerful content hub on SlideShare
  17. 17. Avoid social media fragmentationCreate a powerful content hub on SlideShareEmployees / Business Units can have separateSlideShare accounts which could be aggregated tothe main network homeContent can be aggregated under specific topicsfor easier accessCompany / personal brandingFeatured presentation boxSlideShare Networks
  18. 18. Avoid social media fragmentationCreate a powerful content hub on SlideShareBlog Feed Twitter Feed Social Widgets Stock WidgetLinkedIn Network Widget
  19. 19. Case StudiesPower of SlideShare!
  20. 20. Individuals / StartupsMahesh Murthy, founder Pinstorm, getting 100K+ views on a single piece of content
  21. 21. Corporates
  22. 22. That’s all Folks!
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