Cost Per Click (CPC) The advertiser pays on a per click basis; a click being a user clicking on the ad, to visit the advertiser’s site. Cost Per Action (CPA) The advertiser pays a fixed amount per user action; the action can be an inquiry or lead (CPI, CPL), a sale (CPS), or any other kind of transaction. Cost Per Impression (CPM) The advertiser pays a fixed amount per thousand impressions; an impression being a user seeing the ad.
The amount of content (web links, news stories, blog posts, notes, photos, etc) shared each month on Facebook. 25 BILLION. 4 BILLION. The number of images hosted on Flickr. 2 BILLION. The number of YouTube videos viewed per day. 27 MILLION. The average number of “tweets” per day on Twitter.
Ads directly placed by Advertiser Publisher Advertiser Outsourced Ads placed with Ad Network AD Network AD Agency Ads displayed to clients by publishers AD network connected to an Exchange AD Exchange Advertisers/AD Agencies connected to an Exchange User/Customer
PAID LISTINGS SEM is effectively paid advertising in search engines, where you 'Pay Per Click' (PPC). It is text advertising delivered in response to 'trigger' words typed into the search box. Search Engine Marketing (SEM) & Search Engine Optimization (SEO) ORGANIC LISTINGS These listings are influenced by SEO. SEO is defined as the process of building pages in a manner which enables the pages to rank highly in 'algorithmically' determined search results, which are generally displayed on the left hand side of the page.
Affiliate Marketing is also known as Performance Based Marketing. A publisher receives a commission for generating a transaction, such as a lead or sale, for an advertiser that the publisher is promoting. Affiliate Advertising