PRESTIGE INSTITUTE OF MANAGEMENT, GWALIOR
What is DATA
A DATA WAREHOUSE is a subject oriented,
integrated, time-varying, non-voletile collection of
data in support of the management’s decision-making
KDD (Knowledge Discovery In
Interpretation And Evaluation
What is DATA MINING..?
DATA MINING refers to extracting knowledge from
large amount of data.
It is a powerful new technology with great potential
to analyze important information in the data
Why use DATA MINING?
Two main reasons to use data mining:
Too much data and too little information.
There is a need to extract useful information
from the data and to interpret the data.
DM Application Areas
Health Care Data
APPLICATIONS IN BANKING
Customer Relation Management.
Customer Acquisition And Retention.
Improve marketing techniques and target customers
Identify most likely respondents based on previous campaigns
Develop profile of profitable customers for a product
Alert in case of deviation from normal behaviour
Reduce risk in credit portfolio
Reduce loan loses by predicting bad loans
High risk detection
Tune loan parameters ( e. g. interest rates, fees) in order to
Profile of highly profitable loans
Understand characteristics of most profitable mortgage loans
Credit card fraud detection
Identify patterns of fraudulent behaviour
CUSTOMER ACQUISITION AND
Increasing value of the Customer and Customer Retention.
Needs of the customer by providing products and services
which they prefer.
Help us to find the loyal customer.
Need to accomplish relation between bank and customer.
Data mining is a tool enable better decision-making
throughout the banking and retail industries..
Data Mining techniques can be very helpful to the banks for
better targeting and acquiring new customers.
Fraud detection in real time.
Analysis of the customers.
Purchase patterns over time for better retention and
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