Web Design Trends 2008 * What makes a good website? * Web Design & Internet Marketing. * Creating a great web strategy. Presented by: Arman Rousta Chief Executive Officer

Overview – Table of Contents What Makes A Good Website? What Makes A Great Website? 7 Pillars Approach to Web Design Getting to Good Going from ‘Good to Great’ Website Tour

What Makes A Good Website?

What Makes A Great Website?

7 Pillars Approach to Web Design

Getting to Good

Going from ‘Good to Great’

Website Tour

What Makes A Good Website? Usability (clarity, simplicity, speed) Cohesive and Appealing Design Organized Site Navigation Dynamic Content – fresh and up-to-date Interactivity – User engagement Key Questions: Web Analytics & CRM How long do people stay on your site? How often do they return? What do they do on the site (transact, interact)?

Usability (clarity, simplicity, speed)

Cohesive and Appealing Design

Organized Site Navigation

Dynamic Content – fresh and up-to-date

Interactivity – User engagement

Key Questions: Web Analytics & CRM

How long do people stay on your site?

How often do they return?

What do they do on the site (transact, interact)?

General Trends of Good Websites Increasing Use of Video Increasing Use of CMS (Content Management Systems) Bigger Fonts Big, Powerful Header Images Use of Engagement Tools, like Chat, Music, Forums, Blogs, Polls, and other user-contribution features Intelligent Incorporation of Ads 1024x768, Center-Aligned Design Detailed Borders Useful Footer Design Bread Crumb Navigation SEO Considerations – proper meta data tagging Pre-loaders & Favicons

Increasing Use of Video

Increasing Use of CMS (Content Management Systems)

Bigger Fonts

Big, Powerful Header Images

Use of Engagement Tools, like Chat, Music, Forums, Blogs, Polls, and other user-contribution features

Intelligent Incorporation of Ads

1024x768, Center-Aligned Design

Detailed Borders

Useful Footer Design

Bread Crumb Navigation

SEO Considerations – proper meta data tagging

Pre-loaders & Favicons

What Makes A Great Website? Web Properties that cannot be categorized Dynamic Content (Video, blogs, forums, is your site alive?) Social Components – User contribution to content Beyond the Site Connectivity (RSS, email, Social Media, click to call, Skype) Marketing Enabled (SEO, Landing Pages, Effective CTAs)

Web Properties that cannot be categorized

Dynamic Content (Video, blogs, forums, is your site alive?)

Social Components – User contribution to content

Beyond the Site Connectivity (RSS, email, Social Media, click to call, Skype)

Marketing Enabled (SEO, Landing Pages, Effective CTAs)

Getting to Good Proper Site Planning : Considering Budgets and Fulfilling the Site’s Purpose Adding Interactive Elements Personalize the Experience Basic Analytics: Customer is Always Right

Proper Site Planning : Considering Budgets and Fulfilling the Site’s Purpose

Adding Interactive Elements

Personalize the Experience

Basic Analytics: Customer is Always Right

Going from ‘Good to Great’ Commitment and Risk : Considering Potential and Seizing Opportunities Introducing Innovation Rich Internet Applications – AJAX Advanced Analytics: A/B Testing CRM Integration Social Consciousness (Going Green)

Commitment and Risk : Considering Potential and Seizing Opportunities

Introducing Innovation

Rich Internet Applications – AJAX

Advanced Analytics: A/B Testing

CRM Integration

Social Consciousness (Going Green)

The 7 Pillars of Internet Marketing TM Pillar 1. Search Engine Optimization Web Design through the lens of Internet Marketing. Pillar 4. CRM Pillar 2. Online Advertising Pillar 5. Affiliate Marketing Pillar 3. Email Marketing Pillar 6. Web Analytics (A/B Testing) Pillar 7. Social Media Marketing

Ecommerce: Consumer 1. www.endless.com 2. www.stellamccartney.com 3. www.prescriptives.com/lashfinder/lashfinder.tmpl 4. www.caliclosets.com 5. www.apple.com 6. www.gap.com 7. goingonce.amexnetwork.com 8. www.seanjohnfragrance.com 9. www.completelybare.com

www.endless.com

www.endless.com What we like about it: Best of breed ecommerce navigation Level of detail – showing views and granular hi-resolution product images

What we like about it:

Best of breed ecommerce navigation

Level of detail – showing views and granular hi-resolution product images

www.stellamccartney.com

www.stellamccartney.com What we like about it: Flash, products embedded in videos - wave of future Multi-sites integrated into master interface Expanding image-videos Design/Graphics are top-notch Challenges – High bandwidth required Not SEO friendly

What we like about it:

Flash, products embedded in videos - wave of future

Multi-sites integrated into master interface

Expanding image-videos

Design/Graphics are top-notch

Challenges –

High bandwidth required

Not SEO friendly

www.prescriptives.com/lashfinder/lashfinder.tmpl

www.prescriptives.com/lashfinder/lashfinder.tmpl What we like about it: Shop and Learn while watching video User-friendly navigation – intuitive Vertical navigation bars – consistent design themes carried out Intelligent Shopping Cart (Items in Cart, Continue Shopping) Good flash intro with unique preloader

What we like about it:

Shop and Learn while watching video

User-friendly navigation – intuitive

Vertical navigation bars – consistent design themes carried out

Intelligent Shopping Cart (Items in Cart, Continue Shopping)

Good flash intro with unique preloader

www.caliclosets.com

www.caliclosets.com What we like about it: Panoramic full-screen imagery SEO-friendly, which is challenging for such a graphically intensive site (by comparison, see the corporate site – www.californiaclosets.com )

What we like about it:

Panoramic full-screen imagery

SEO-friendly, which is challenging for such a graphically intensive site (by comparison, see the corporate site – www.californiaclosets.com )

www.apple.com

www.apple.com What we like about it: Education online or in-store. 24/7. Online customer service appointments. Retail enabled - all computers in store have Internet, where orders are placed. Overall combination of traits: The site is clean, simple, sharp, deep, with powerful and colorful calls to action balanced by lots of white space.

What we like about it:

Education online or in-store. 24/7.

Online customer service appointments.

Retail enabled - all computers in store have Internet, where orders are placed.

Overall combination of traits: The site is clean, simple, sharp, deep, with powerful and colorful calls to action balanced by lots of white space.

www.gap.com

www.gap.com What we like about it: 4-stores in one navigation with joint shopping cart + shipping (flat rate) Cross promoting products between stores Simple navigation Calls to Action featuring Membership Benefits (a very good retention feature)

What we like about it:

4-stores in one navigation with joint shopping cart + shipping (flat rate)

Cross promoting products between stores

Simple navigation

Calls to Action featuring Membership Benefits (a very good retention feature)

http://goingonce.amexnetwork.com/

http://goingonce.amexnetwork.com/ What we like about it: Clean flash creative with simple navigation Powerful destination-based travel imagery Great concept – Call to Action – based on limited number of packages at price levels

What we like about it:

Clean flash creative with simple navigation

Powerful destination-based travel imagery

Great concept – Call to Action – based on limited number of packages at price levels

www.seanjohnfragrance.com

www.seanjohnfragrance.com What we like about it: Elegance in design and imagery matches brand direction Music menu/choice, entertains during navigation experience Flash movie slide show allows but doesn’t require user interaction – allows viewers to sit back and enjoy the show

What we like about it:

Elegance in design and imagery matches brand direction

Music menu/choice, entertains during navigation experience

Flash movie slide show allows but doesn’t require user interaction – allows viewers to sit back and enjoy the show

www.completelybare.com

www.completelybare.com What we like about it: Custom animated characters bring site to life FAQs integrated to blog-style Q&A is a good interactive element Alternative product search/categories – Shop by lifestyle – is a unique concept Powerful graphical calls to action

What we like about it:

Custom animated characters bring site to life

FAQs integrated to blog-style Q&A is a good interactive element

Alternative product search/categories – Shop by lifestyle – is a unique concept

Powerful graphical calls to action

Informational / Blog 1. www.treehugger.com 2. www.zdnet.com 3. www.boagworld.com 4. www.401kid.com 5. www.womma.org

www.treehugger.com

www.treehugger.com What we like about it: great navigation: side scrolling (set people's expectations) navigation: bread crumb navigation: 3 categories in top nav, every pg appropriate 'green' advertising / videos in expanded ads Green Trend - tell users how to help, what to do -"how to help treehugger"

What we like about it:

great navigation: side scrolling (set people's expectations)

navigation: bread crumb

navigation: 3 categories in top nav, every pg

appropriate 'green' advertising / videos in expanded ads

Green Trend - tell users how to help, what to do -"how to help treehugger"

www.zdnet.com

www.zdnet.com What we like about it: Intelligent inclusion of advertisements, well-placed Sharing/interactive features, such as voting on articles and sending to friends Excellent Typography: Good use of different font colors and sizes Three-column layout is well-organized, which helps a lot of content look less cluttered Author personalities accentuated with big pictures

What we like about it:

Intelligent inclusion of advertisements, well-placed

Sharing/interactive features, such as voting on articles and sending to friends

Excellent Typography: Good use of different font colors and sizes

Three-column layout is well-organized, which helps a lot of content look less cluttered

Author personalities accentuated with big pictures

www.boagworld.com

www.boagworld.com What we like about it: Useful and well-designed footer (not just an after-thought – rather used strategically) Big Easy buttons, headers and fonts Great and visible interactive features Frequently updated quality content – key for blogs

What we like about it:

Useful and well-designed footer (not just an after-thought – rather used strategically)

Big Easy buttons, headers and fonts

Great and visible interactive features

Frequently updated quality content – key for blogs

www.401kid.com

www.401kid.com What we like about it: Color-coding sections – every detail, from logo to page borders, change color in each section Excellent branding and youthful graphics & colors Interactive: integration of blog, polls and forums into most pages of the site Many useful tools and content do not require registration; premium content offerings The popular flash map – 529 plan wizard – in mini and regular size versions

What we like about it:

Color-coding sections – every detail, from logo to page borders, change color in each section

Excellent branding and youthful graphics & colors

Interactive: integration of blog, polls and forums into most pages of the site

Many useful tools and content do not require registration; premium content offerings

The popular flash map – 529 plan wizard – in mini and regular size versions

www.womma.org

www.womma.org What we like about it: Use of tag clouds Big buttons, simple navigation Quality content, frequently updated Great typography: Use of multiple font colors and sizes makes long content pages easier to read

What we like about it:

Use of tag clouds

Big buttons, simple navigation

Quality content, frequently updated

Great typography: Use of multiple font colors and sizes makes long content pages easier to read

Business to Business 1. www.darphin.com/prospa/index.tmpl 2. www.redclaymedia.com 3. www.bluelinerny.com

www.darphin.com/prospa/index.tmpl

www.darphin.com/prospa/index.tmpl What we like about it: Music adds appeal to the imagery Flash intro, extended to animated slide show – let’s you sit back and watch, not necessarily jump to click-through the site Big, powerful imagery – high-resolution graphics that you can taste and feel Green trend

What we like about it:

Music adds appeal to the imagery

Flash intro, extended to animated slide show – let’s you sit back and watch, not necessarily jump to click-through the site

Big, powerful imagery – high-resolution graphics that you can taste and feel

Green trend

www.redclaymedia.com

www.redclaymedia.com What we like about it: Contact form drop down Multi-color text Neat Flash concept/integration within home page Big headers with captivating content Blog integration to top navigation

What we like about it:

Contact form drop down

Multi-color text

Neat Flash concept/integration within home page

Big headers with captivating content

Blog integration to top navigation

www.bluelinerny.com

www.bluelinerny.com What we like about it: Video integration into home page Powerful flash header, with rotating branding plugs News and blog feeds in home page – dynamic content, great for SEO Featured client, rotating images, gives the feeling of active projects and capabilities Flash top and left-side navigation Phone number on every page of the site Nifty flash portfolio section Integration of blog that has powerful add-ons

What we like about it:

Video integration into home page

Powerful flash header, with rotating branding plugs

News and blog feeds in home page – dynamic content, great for SEO

Featured client, rotating images, gives the feeling of active projects and capabilities

Flash top and left-side navigation

Phone number on every page of the site

Nifty flash portfolio section

Integration of blog that has powerful add-ons

Social Networks 1. www.seekadventure.com 2. www.allstategarage.com 3. www.facebook.com 4. www.mystarbucksidea.com 5. www.snowvision.com 6. www.mogulus.com 7. www.google.com 8. http://buick.emipowered.net/teeoffwithtiger/

www.seekadventure.com

www.seekadventure.com What we like about it: Flash and non-flash integration Good example of microsite with major brand sponsorship Video Player with drag-n-drop playlist, comments, voting, share features, etc. Contest – users decide who wins – American Idol model

What we like about it:

Flash and non-flash integration

Good example of microsite with major brand sponsorship

Video Player with drag-n-drop playlist, comments, voting, share features, etc.

Contest – users decide who wins – American Idol model

www.allstategarage.com

www.allstategarage.com What we like about it: Integrates navigation and video Design detailing, such as garage borders Interactive elements – design your bike

What we like about it:

Integrates navigation and video

Design detailing, such as garage borders

Interactive elements – design your bike

www.facebook.com

www.facebook.com What we like about it: Can’t say enough about it – this is the best website around RELEVANCE – news feeds, application add-on model, and ability to customize the entire experience give user EXACTLY what they want Tagging people in pictures (largest picture upload site on web) Organized, simple, intuitive

What we like about it:

Can’t say enough about it – this is the best website around

RELEVANCE – news feeds, application add-on model, and ability to customize the entire experience give user EXACTLY what they want

Tagging people in pictures (largest picture upload site on web)

Organized, simple, intuitive

www.mystarbucksidea.com

www.mystarbucksidea.com What we like about it: The ultimate chance to participate, share ideas Strengthening bond between customer and brand by advertising this in-stores Algorithm for determining idea winners

What we like about it:

The ultimate chance to participate, share ideas

Strengthening bond between customer and brand by advertising this in-stores

Algorithm for determining idea winners

www.starbucks.com Gift Cards, the Duetto Card for Loyalty/Retention Marketing Register your Starbucks Card Reload your Starbucks Card Reload someone else's Card Set up Auto-reload for yourself Set up Auto-reload for someone else Manage your Card account

Gift Cards, the Duetto Card for Loyalty/Retention Marketing

www.snowvision.com

www.snowvision.com What we like about it: Great video player – streams fast Easy to sign-up and participate in community Interactive and intuitive features, such as comments, drag-n-drop, video upload, etc.

What we like about it:

Great video player – streams fast

Easy to sign-up and participate in community

Interactive and intuitive features, such as comments, drag-n-drop, video upload, etc.

www.mogulus.com

www.mogulus.com What we like about it: Live streaming video, phenomenal concept Flash/flex user interface is intuitive Big, colorful call to action ads, with white space Community features and real-time view of users in the site and on certain channels. Video channel categorization and search features are simple and effective

What we like about it:

Live streaming video, phenomenal concept

Flash/flex user interface is intuitive

Big, colorful call to action ads, with white space

Community features and real-time view of users in the site and on certain channels.

Video channel categorization and search features are simple and effective

www.google.com

www.google.com What we like about it: KISS (home pg) The most powerful and useful product functionality ever invented (at least in IT/web) Personalization (igoogle) – RSS feeds, AJAX drag-n-drop, color/backgrounds, etc Integration with a multitude of free tools (calendars, spreadsheets, etc)

What we like about it:

KISS (home pg)

The most powerful and useful product functionality ever invented (at least in IT/web)

Personalization (igoogle) – RSS feeds, AJAX drag-n-drop, color/backgrounds, etc

Integration with a multitude of free tools (calendars, spreadsheets, etc)

http://buick.emipowered.net/teeoffwithtiger/

http://buick.emipowered.net/teeoffwithtiger/ What we like about it: Graphically, a beautiful site Live video integrated with background, with option to skip. Highly personalized, guided site tour from Tiger Woods is engaging. Hot spots on vehicle features Interactive game and simple scorecard interface feels like a video game, and encourages participation and inviting friends (for foursomes)

What we like about it:

Graphically, a beautiful site

Live video integrated with background, with option to skip. Highly personalized, guided site tour from Tiger Woods is engaging.

Hot spots on vehicle features

Interactive game and simple scorecard interface feels like a video game, and encourages participation and inviting friends (for foursomes)

For questions or comments about this presentation... Arman Rousta Chief Executive Officer [email_address] 212.904.1240 office 917.392.0982 mobile 224 W. 35th St., Suite 410 New York, NY 10001 www.bluelinerny.com