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Expanding into Asia Webinar

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This webinar was conducted on Thursday November 11th by Blueliner CEO, Arman Rousta in where he which will explore the issues and challenges for brands looking to penetrate the Indian market, and......

This webinar was conducted on Thursday November 11th by Blueliner CEO, Arman Rousta in where he which will explore the issues and challenges for brands looking to penetrate the Indian market, and on making your business more efficient and cost-effective.

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  • Asia vs. Eastern Europe vs. Latin America All I can do is share my experience. It doesn't necessarily mean this is the way it is. 5 Steps to setting up off-shore Location Local partner(s) Company formation (Legal) HR Systems (Project Management, Communications, etc) Travel/exchange/training Cultural Intelligence Top Challenges we've faced Retention Rising prices Infrastructure headaches Cultural differences Schedule/timing differences Anecdotes & Observations from My Trips Places I went Food & Sickness Preparation Pictures & Videos - Top 100 Personal experiences - Daily Log Cricket Craze - IPL Growing middle class (# of retailers, roads improving, etc) Operational Costs Setup Maintenance General cost levels per resources.  Things to Avoid Rush hour traffic Metered taxis Food from street vendors Opportunities in next 3-5 years Real Estate prices going up More exodus from US and Europe "back home" Chances to get in, establish leadership Wild West mentality; rapidly maturing markets and evolving culture New brands and services can sell to wealthier middle class and companies in need. Don't just think back-office anymore, there's a big market!
  • Who I am? Why I went to India? Why we went to Bangladesh? Why I went to China? Pros and Cons of Outsourcing. India vs. Bangladesh Asia vs. Eastern Europe vs. Latin America All I can do is share my experience. It doesn't necessarily mean this is the way it is. 5 Steps to setting up off-shore Location Local partner(s) Company formation (Legal) HR Systems (Project Management, Communications, etc) Travel/exchange/training Cultural Intelligence Top Challenges we've faced Retention Rising prices Infrastructure headaches Cultural differences Schedule/timing differences Anecdotes & Observations from My Trips Places I went Food & Sickness Preparation Pictures & Videos - Top 100 Personal experiences - Daily Log Cricket Craze - IPL Growing middle class (# of retailers, roads improving, etc) Operational Costs Setup Maintenance General cost levels per resources.  Things to Avoid Rush hour traffic Metered taxis Food from street vendors Opportunities in next 3-5 years Real Estate prices going up More exodus from US and Europe "back home" Chances to get in, establish leadership Wild West mentality; rapidly maturing markets and evolving culture New brands and services can sell to wealthier middle class and companies in need. Don't just think back-office anymore, there's a big market!
  • http://en.wikipedia.org/wiki/List_of_social_networking_websites

Transcript

  • 1. 7 Pillars Digital Marketing Academy Webinar Presented by: Arman Rousta Digital Strategist & CEO of Blueliner February 17th, 2011 TM Expanding into Asia: Opportunities
  • 2. Agenda
    • About Blueliner
    • Why Asia?
    • My Experience & Observations
    • Costs to Start & Maintain
    • Where are the opportunities?
    • Questions & Answers
  • 3. Poll # 1
      • How many times have you been to India, China or other Asian countries for business purposes?
      • Not Yet
      • 1-3
      • 4+
  • 4. Company Overview Core Services
    • Web Design , Development and eCommerce
    • Internet Marketing strategies (7 Pillars)
    • Outsourcing (strategy, setup, recruiting, training & management)
    • Digital marketing and web development firm
    • HQ in NYC with offices in India, Bangladesh
    • Recognized for hybrid on/offshore model and ROI-driven , online marketing campaigns
  • 5. pillar 1. Content (Copy, Video, Photography, Audio) pillar 2. design UX (Branding, Web Development) pillar 3. SEO (Organic Search, Organic CSE, Onsite Search) pillar 4. digital Media (Paid Search, CPM, Affiliate, Retargeting) pillar 5. CRM (Customer Service, Email Marketing, Web Analytics) pillar 6. Social media (SMM, Online PR, Networks, Blogs, Games) pillar 7. Mobile The 7 Pillars of Digital Marketing
  • 6. Interactive Marketing Clients California Closets (Lifestyle) Completely Bare (Beauty) IZOD Men’s Fragrance (Beauty) Bogner (Fashion) Allied Home Mortgage (Real Estate) New York Video School (Education) 401kid (Finance) CMS Forex (Finance) Class of 1 (Education) Morningside Translations (Translations) Blueliner is a reputable digital marketing agency based in New York , with presence in Asia, Latin America and Europe . We have built successful social, mobile and search campaigns for hundreds of clients, including: Medical Hair Restoration (Medical) Manhattan Orthopaedic Care (Medical) Russia Today (Media) SogoTrade (Finance) Icebreaker (Fashion) Lufthansa (Travel) Chaa Creek Resort (Travel) Celect.org (Social Media) Bid on the City (Real Estate) Red Clay Media (Marketing)
  • 7. Recognition: Media/Industry
  • 8. Infrastructure: US – Asia
    • Sales
    • Vision & Strategy Development
    • Client Relations
    • Oversight & Execution
    • Web Design
    • Programming
    • Web Marketing
    • R & D
    • Sales Support
    blueliner angla NY
  • 9. 8-Year Highlights
    • Built a global operation with 3 hubs
    • Accumulated $4+ million worth of services expertise
    • Brand Recognition in Media/Industry
    • Development of highly sought-after unique methodologies [7 Pillars]
    • Leveraging experience to create IP that brings new revenue streams
  • 10. Why Asia?
      • Cost Savings – Back Office
      • New Markets – Front Office
      • Pros & Cons
      • Alternatives
  • 11. Top Challenges We’ve Faced
    • Retention
    • Infrastructure Headaches
    • Cultural Differences
    • 4. Schedule/Timing Differences
  • 12. 10 Steps to Success
    • Good HR – Hiring on Fit, not Skills alone
    • Location, Location, Location
    • Local Branding – Pride
    • 4. Location Partnership
    • 5. Performance-Based Incentives & Benefits
    • 6. Skills Training – Knowledge Sharing
    • 7. Team Building Activities – Chemistry
    • 8. Flex Schedules
    • 9. Solid Communications & PM Systems
    • 10. Exchange Programs – Building Cultural IQ
  • 13. Global Qualities that we Seek
    • Competence in one or more areas.
    • Good Attitude. Unselfish. Disciplined.
    • Excellent English Communication Skills. Written and Verbal; Email, Chat, Phone, Live.
    • Passion. Creativity. Curiosity. Love what they do.
    • Resourceful. Flexible. Self Learning capacity.
    • Balanced Individual. Healthy, happy and well-grounded.
  • 14. Poll # 2
      • Rate your experience with Outsourcing to Asia?
      • Haven’t done it
      • Poor
      • Average
      • Great
  • 15. My Experience & Observations
  • 16. Bangladesh (Outsourcing Coconuts)
  • 17. Bangladesh (Hindu Temple)
  • 18. Bangladesh (Buddhist Temple)
  • 19. India (Hyderabad, Cyber Towers)
  • 20. India (Hyderabad, Hi End Malls)
  • 21. India (Hyderabad Hi-Tech Lunch)
  • 22. India (Hyderabad, Luxury Living)
  • 23. Traffic Problems Everywhere!
  • 24. Bangladesh (Dhaka Open Office)
  • 25. Where are the opportunities?
      • Next 3-5 Years
      • Is the World Flat or Curved?
      • Mobile – Video – Social
  • 26. Is The World Flat or Curved?
  • 27. What’s Next? 3-5 Year Horizon
    • Real Estate prices will continue to balloon
    • Average salaries will also rise with inflation
    • More exodus from US/Europe “back home”
    • 4. Wild West mentality of opportunity. New brands and business models will emerge. Everyone wants in.
  • 28. P5. Social Media Marketing
    • 1 billion+ worldwide social network users
    • How will you tap in without expanding?
    • Viral, Buzz, Word-of-Mouth Marketing
    • Reputation Management
    • Social Book marking and “socializing”
    • Blog Marketing
    • Application Development: Widgets, Wiki, Blogs, Forums, Polls, etc.
  • 29.
    • Nearly 10% of website traffic is now coming from mobile; we expect that to be over 20% within two years.
    • Over 1 billion cell phones globally
    • Mobile is web interface for more than 50% of web users
    P6. Mobile is Global
  • 30. Local-Global Search Results
    • THE PROOF IS IN THE (SEARCH) PUDDING
    Consider the same search in different languages and countries. SEO opportunities are vast in developing economies. “ Mortgage lists” 6,000 searches per month! 1 st page of Google, 3 rd listing
  • 31. Costs to Start & Maintain in Asia
  • 32.  
  • 33. Poll # 3
      • What are your plans for an office in Asia?
      • Already have one
      • No plans
      • Considering it or In Process
  • 34. Questions & Answers
  • 35. Vision & Expansion
    • Front Office Today: U.S., India
    • Front Office 2012: + China, Europe, Latin America
    • Back Office Today: U.S., India, Bangladesh, Mexico, Vietnam, Macedonia
    • Back Office 2012: + China, Europe, Latin America
    • Setup & Support Model: Helping other companies, including service providers and brands, setup abroad.
    • JV Model: Support ventures and brands via joint ventures and incubation at Blueliner.
  • 36. Arman Rousta Chief Executive Officer [email_address] US – Asia – Europe – Latin America www.bluelinerny.com
    • Twitter.com/blueliner
    • Facebook.com/bluelinerny
    • Youtube.com/bluelinerpodcasts
    • Linkedin.com/companies/blueliner-marketing
    • Flikr.com/blueliner-marketing