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  • 1. What are the three things you want customers to remember about your business?
  • 2. What are the three things you want your sales people and staff to remember about your business?
  • 3. Are they same three things?
  • 4. Your message must be tailored to what the audience cares about and “what is in it for them.”
  • 5. MessagingThatDelivers.com will differentiate your message so that that your audience will not only care but, react and remember
  • 6. We can help you avoid the biggest marketing message mistake that companies make communicating quot;What-We-Doquot; instead of quot;What's-In-It-For-Me.quot;
  • 7. If these were two radio channels (i.e. WWD vs. WIIFM), which one do you think your customers and employees would rather hear?
  • 8. To find out more about WWD vs. WIIFM, and how MessagingThatDelivers.com can help you increase revenue, customer satisfaction and employee moral visit MessagingThatDelivers.com