FALLING IN LOVE                              ALL OVER AGAIN-                           with Instructional Design          ...
THIS. THIS. THIS IS THE KIND OF          REACTION I WANT TO OUR PROGRAMS(c) 2011 Allison Rossett
But look at this.(c) 2011 Allison Rossett
And this.(c) 2011 Allison Rossett
Agenda   1.        Instructional design (ID) basics   2.        Instructional design greatness   3.        ID that touches...
ISD, A GREAT START, A FORCE IN WORLD WAR II                           Turning citizens into soldiers ---- fast         Sta...
ISD DEFINED                                 Instructional design:                           applied educational psychology...
HOW ISD INFLUENCES THOUGHT, PRACTICE                              What is it that great people    What should I put in    ...
IN ISD, THEORIES ARE INFLUENTIAL                           Behaviorism: Consequences; the employee or                     ...
Behaviorist                           [Rosetta Stone for iPhone, iPad](c) 2011 Allison Rossett                            ...
Cognitivist                                                         You are a case worker                                ...
Constructivist(c) 2011 Allison Rossett   12
THEORIES INFLUENCE WHAT WE DO, HOW WE  THINK ABOUT IT                           Connectivism: Stephen Downes, George Sieme...
Connectivism & ARCS   EMERGING SOLUTIONS TO GNARLY PROBLEMS                                                               ...
NET. NET. ID BASICS               Theory drives approaches & perspectives               We begin with the end in mind   ...
WHICH BRINGS US TO THIS FAMILIAR IMAGE                                 Analyze                     Implement   Evaluate   ...
Agenda   1.        Instructional design (ID) basics   2.        Instructional design greatness   3.        ID that touches...
ID GREATNESS                                Active in meaningful ways       They can see that it is all about them, their...
EVIDENCE-BASED INSTRUCTIONAL DESIGN        Just serving up a tasty buffet or a good class doesn’t get it         done.   ...
HOW IT IS HAPPENING IN SALES FOR A PHARMA       Definition.                 Classes, simulations.      On demand support. ...
WHAT MAKES THIS GREAT ID?                                                    What else to influence performance?(c) 2011 A...
(c) 2011 Allison Rossett   [American Heart Association mobile support]
Agenda   1.        Instructional design (ID) basics   2.        Instructional design greatness   3.        ID that touches...
GREAT ID TOUCHES MINDS + HEARTS            Strategies to engage minds AND hearts            Assure that employees experien...
IN BRIEF: ID GREATNESS               We make expectations clear, in vivid outcome                statements, designing wi...
MOVING FORWARD, EMBRACING ID                                       Organizational knowledge,                             ...
Great ID. ID that delivers         solution systems.  ID that delivers in rooms and        into the workplace.       ID th...
(800) 956-7739                                  Signing at the                                  ASTD BKSTORE(c) 2011 Allis...
Rossett Resources                          URL      Allison Rossett & Rebecca Frazee’s white   http://www.amanet.org/blend...
     Individualizing via mobile devices, http://edreach.us/2011/03/06/ithink-ican/        George Siemens on connectivism...
Allison Rossett(c) 2011 Allison Rossett
Dr. Allison Rossett, long time professor of Professor of Educational                           Technology at San Diego Sta...
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Rossett fallinloveagain w isd

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Many are impatient with instructional design. I am not. I think it points us in the right direction, gives us guidance in how to make good decisions. This is one woman's appreciative views about ISD.

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Rossett fallinloveagain w isd

  1. 1. FALLING IN LOVE ALL OVER AGAIN- with Instructional Design Allison Rossett Professor Emerita of Educational Technology(c) 2011 Allison Rossett San Diego State University arossett@cox.net
  2. 2. THIS. THIS. THIS IS THE KIND OF REACTION I WANT TO OUR PROGRAMS(c) 2011 Allison Rossett
  3. 3. But look at this.(c) 2011 Allison Rossett
  4. 4. And this.(c) 2011 Allison Rossett
  5. 5. Agenda 1. Instructional design (ID) basics 2. Instructional design greatness 3. ID that touches minds and hearts(c) 2011 Allison Rossett
  6. 6. ISD, A GREAT START, A FORCE IN WORLD WAR II Turning citizens into soldiers ---- fast Standardization Outcome-based Films  Shared outcomes and  Task analysis was born  400+ films were part of approaches, PGs, IGs  Measurement based the movement for  Birth of IPISD, on objectives standards and reach research about how  Observations in  German general people learn classes to see that attributed success to standards were met the training films, in part.  Solicitation of opinions about the training (!)(c) 2011 Allison Rossett
  7. 7. ISD DEFINED Instructional design: applied educational psychology, according to Walter Dick(c) 2011 Allison Rossett
  8. 8. HOW ISD INFLUENCES THOUGHT, PRACTICE What is it that great people What should I put in think about and do? that online or F2F What do they now know, do? class? Where have they made errors? Succeeded? I’m a trainer; I train. What system will drive I’m an e-learning learning and performance? person; I produce Causes? Drivers? online programs. Literature? Best practices? Theory?(c) 2011 Allison Rossett
  9. 9. IN ISD, THEORIES ARE INFLUENTIAL Behaviorism: Consequences; the employee or student is able to DO IT.  Classic drills, skill and practice, memory work. Practice, practice, practice, with knowledge of results. Cognitivism: Interest in what’s going on inside the individual, in motivation; do they GET IT? • Think-alouds, scenarios, checklists…. GAGNE’s 9 events  On to constructivism. Here employees “find” key messages…. Discovery learning… Webquests….(c) 2011 Allison Rossett
  10. 10. Behaviorist [Rosetta Stone for iPhone, iPad](c) 2011 Allison Rossett 10
  11. 11. Cognitivist  You are a case worker  Observe the child  Consider what you are seeing in light of checklist  Write notes; write report  Compare to expert’s notes and report, http://suddenlysmart.com checklist(c) 2011 Allison Rossett
  12. 12. Constructivist(c) 2011 Allison Rossett 12
  13. 13. THEORIES INFLUENCE WHAT WE DO, HOW WE THINK ABOUT IT Connectivism: Stephen Downes, George Siemens, how learning happens in organizations thru connections, networks. From know-how to know-where.  Communities of practice, social networks, personal knowledge managment, twitter Motivational Theory: John Keller found ARCS by reviewing research and best practices  Attention, Relevance, Confidence, Satisfaction…. He urges heuristics/guidelines devoted to ARCS, where we screen efforts asking questions about usefulness, focus, meaning, efficacy, fairness(c) 2011 Allison Rossett
  14. 14. Connectivism & ARCS EMERGING SOLUTIONS TO GNARLY PROBLEMS US Navy’s Project MMOWGLI (Massively Multiplayer Online Wargame Leveraging the Internet), to allow thousands of players to participate in solving geopolitical crises created by hypothetical pirate attacks off the coast of Somalia. [http://www.washingtonpost.com/local/navy-calling-on-gamers-to-help-with-security/2011/05/13/AFRYiP4G_story.html](c) 2011 Allison Rossett
  15. 15. NET. NET. ID BASICS  Theory drives approaches & perspectives  We begin with the end in mind  Data drives decisions  We know classroom instruction is good, but often not sufficient  We are systematic, with output from one phase enlightening decisions in the next…(c) 2011 Allison Rossett
  16. 16. WHICH BRINGS US TO THIS FAMILIAR IMAGE Analyze Implement Evaluate Design Develop(c) 2011 Allison Rossett
  17. 17. Agenda 1. Instructional design (ID) basics 2. Instructional design greatness 3. ID that touches minds and hearts(c) 2011 Allison Rossett
  18. 18. ID GREATNESS Active in meaningful ways  They can see that it is all about them, their tasks, their priorities, their problems, their futures  The experience is vivid and authentic, chock full of worked examples, with opportunities to THINK about and DO something  The experience assures some success AND some stretch  There are systematic choices to extend lessons, information, guidance and advice into the field of play(c) 2011 Allison Rossett
  19. 19. EVIDENCE-BASED INSTRUCTIONAL DESIGN  Just serving up a tasty buffet or a good class doesn’t get it done.  When confronting challenges, knowledge workers must be shown how to go about it, think about it - then given opportunities to repeatedly try it for themselves, supported by advice and feedback.  People learn best from  interactionswith worked examples  repeated practice on stretch tasks For more info . . . U. S. Army Research Institute for the Behavioral & Social Sciences (2005); Traci Sitzman et. al on self regulation (in press) in Journal of Applied Psychology and Personnel Psychology; Tal Katz-Navon et. al, in Journal of Applied Psychology, vol 94, 2009; Paul Kirschner et. al, in Educational(c) 2011 Allison Rossett Psychologist, vol 41, 2006
  20. 20. HOW IT IS HAPPENING IN SALES FOR A PHARMA Definition. Classes, simulations. On demand support. Clear communications by Selected classes, online Targeted bites of advice, pos deviant sales pros to &F2F audio examples, establish a shared Online sim center with checklists, online definition of great sales challenges, assuring community, e-coach. skills, knowledge, habits practices, enabling . comparison to experts(c) 2011 Allison Rossett
  21. 21. WHAT MAKES THIS GREAT ID? What else to influence performance?(c) 2011 Allison Rossett http://www.articulate.com/community/showcase/
  22. 22. (c) 2011 Allison Rossett [American Heart Association mobile support]
  23. 23. Agenda 1. Instructional design (ID) basics 2. Instructional design greatness 3. ID that touches minds and hearts(c) 2011 Allison Rossett
  24. 24. GREAT ID TOUCHES MINDS + HEARTS Strategies to engage minds AND hearts Assure that employees experience some success as they grow Reveal the sources that influenced the program; detail why they are credible and similar to participants; tell peoples’ stories Use two-sided arguments to make points. Approaches that admit multiple views are more convincing that a one-sided litany Inoculate learners regarding the reactions and barriers to come. Detail ways to handle impediments, work-arounds Use role modeling and role playing, and include conversations Use stories, problems, cases, and anecdotes. Show emotions, reactions Encourage reflection about the usefulness and meaning of what is being learned Use extrinsic rewards for boring and repetitive tasks(c) 2011 Allison Rossett 24
  25. 25. IN BRIEF: ID GREATNESS  We make expectations clear, in vivid outcome statements, designing with the end in mind  We engage our people in examination of examples, practice, reflection, community, guided choices  We systematically touch minds AND hearts with stories and circumstances that ring true  Our solution systems deliver smarts through classroom experiences and into the workspace, on demand(c) 2011 Allison Rossett
  26. 26. MOVING FORWARD, EMBRACING ID  Organizational knowledge, community, social networks, performance support, choice! Tomorrow  Scenarios, commentary, checklists, coaching, problems to solve, aided & unaided performance Today  Practice, feedback, examples Always(c) 2011 Allison Rossett
  27. 27. Great ID. ID that delivers solution systems. ID that delivers in rooms and into the workplace. ID that is influential. What will YOU do tomorrow?(c) 2011 Allison Rossett
  28. 28. (800) 956-7739 Signing at the ASTD BKSTORE(c) 2011 Allison Rossett
  29. 29. Rossett Resources URL Allison Rossett & Rebecca Frazee’s white http://www.amanet.org/blended/pdf/WhitePaper paper about blended learning _BlendLearn.pdf Allison Rossett & Antonia Chan’s white http://www.adobe.com/resources/elearning/pdfs paper about engagement in elearning /95010205_elearningengage_wp_ue.pdf SDSU EDTEC graduate programs, http://edweb.sdsu.edu/ on campus and online http://edweb.sdsu.edu/Edtec/distance/ Allison Rossett & Lisa Schafer’s 2007 http://www.colletandschafer.com/perfsupp/index book about job aids and performance .html support Allison’s books: http://www.pfeiffer.com/go/BTP; Beyond the Podium http://www.jbp.com/rossett.html and First Things Fast, 2nd edition http;//www.pfeiffer.com(c) 2011 Allison Rossett
  30. 30.  Individualizing via mobile devices, http://edreach.us/2011/03/06/ithink-ican/  George Siemens on connectivism, http://www.elearnspace.org/Articles/connectivism.htm  Bob Mosher podcast on mobile performance support, http://www.xyleme.com/podcasts/archives/30  Rossett on technology in a high tech world (2009), http://mst.texterity.com/mst/2009-6/?pg=34#pg30  Tom Kuhlman’s elearning blog, http://www.articulate.com/rapid-elearning/  Social network for SDSU grad students and everybody else, focused on non-training interventions. www.pinotnet.ning.com  Performance support tool, for deciding if performance support is right for your project, http://www.colletandschafer.com/perfsupp/tool.html  Rossett & Schafer current book, Job Aids and Performance Support, http://www.colletandschafer.com/perfsupp/index.html  Rossett’s new edition of First Things Fast, available from Pfeiffer/Wiley.  Quinn’s 2011 guild study on mobile learning-- http://www.elearningguild.com/research  John Keller’s 2010 book: Motivational Design for Learning and Performance, Springer Publications(c) 2011 Allison Rossett
  31. 31. Allison Rossett(c) 2011 Allison Rossett
  32. 32. Dr. Allison Rossett, long time professor of Professor of Educational Technology at San Diego State University, is in the Training magazine Hall of Fame, CLO Advisory Board, and Elearning Guild’s Board. Rossett , who served on the international Board for ASTD, has authored six books, including a brand new edition of her classic, First Things Fast: a handbook for performance analysis. Allison writes about and consults on instructional design, and technology-based learning and metrics. Twitter: @arossett E-mail: arossett@cox.net(c) 2011 Allison Rossett

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