Using Facebook to enable low interest loans for the working poor<br />What is Microfinance?<br /><ul><li>Microfinance is a simple but powerful tool that enables the poor to pull themselves out of poverty.
Most commonly, it involves making small loans to the working poor in developing countries.</li></li></ul><li> The Dilemma<br />Shortage of funds for micro-lending available at a low interest rate<br />Cause <br />Not enough awareness amongst potential donors for philanthropic capital as opposed to for-profit capital <br />A clear majority of the loans provided to MFIs come from for-profit capital pools<br />
The Solution<br />Lilligiftharnesses the power of social networks to generate philanthropic capital for microfinancinginitiatives around the world.<br /> How ?<br />Recruit social lenders through a Facebook Application called LilliGift<br />A LilliGiftis a gift that gives twice. When you send a LilliGift to your Facebook friend: <br /> 1) You provide much needed sustainable financial assistance to individuals in developing countries <br /> 2) After the loan is re-paid, your friend has the option to issue the loan to another borrower or he/she receives a gift card to their favorite store in the same amount of the loan<br /> It costs the same as a regular gift card so why not send a card that makes a real difference<br />
Financials<br />LilliGift would operate as nonprofit entity<br />By purchasing gift cards in bulk, LilliGift would retain a discounted transaction cost and sell the individual gift cards at face value<br />Revenue Projections<br />Target: 10m women on facebook, age 18+<br />27,000 birthdays a day<br />If 10 people a day participate (.04% penetration), we generate:<br />100K in new loans<br />$4500 in revenue<br />
Marketing <br />$10,000 promotion in free Lilligifts sponsored by a partner<br />Seed application in relevant facebook groups and communities:<br />Causes<br />Women’s groups<br />Viral marketing through newsfeeds with updates<br />Cross-promotion with partner retailers<br />
Next Steps <br />Develop partnerships with philanthropic lending Microfinance arms such as Kiva and Microplace<br />Extend application in channels offline and through an independent website<br />Create an aggregated MFI marketplace<br />Promote further advocacy for philanthropic capital <br />