@tomnora
The Future of
WordPress eCommerce
Technologies
!
@tomnora | tomnora.com |
@tomnora
Questions…
• Experience Level
• Freelancers vs. Salaried Employee
• PHP Devs, JS Devs
• Target Client Size
• Buil...
@tomnora
Me…a Hybrid Personality
• EE to Sales-Mktg to Startup CEO (x5)
• Started and/or Led several Web Software
Companie...
@tomnora
Me…a Hybrid Personality
• Currently building CMS sites - “Commerce +
Community”
• Lots of Drupal work past 3 year...
@tomnora
My First eCommerce
Experience
• 1995 My company Rogue Wave built first Amazon
site - C++ plus Oracle
@tomnora
eCommerce Back End
• 1997 We Invented / Launched Net.h++ Product Line
• C++ Library - Shopping Cart Security over...
@tomnora
eCommerce Experience
• 1999 Founded, built and
sold Wonders of the West!
• Online Shopping for Fine
Art and Trave...
@tomnora
My Current Focus
BEAUTIFUL	
  UI	
  
!
BIG	
  WP	
  PROJECTS	
  	
  
!
NEXT-­‐GEN	
  FRONT	
  ENDS	
  
!
WEB	
  S...
@tomnora
Biggest WordPress
eCommerce Sites
…So Many More
@tomnora
Merging of 2 Forces
Consumer!
Empowerment !
!
Ease of Use
Push Button
2 Hour Website
!
“Personal
Commerce”
Big De...
@tomnora
Merging of 2 Forces
Consumer!
Empowerment !
!
Ease of Use
Push Button
2 Hour Website
!
“Personal
Commerce”
Big De...
@tomnora
The Past ~5 Years in
eCommerce Technologies
@tomnora
Trending Newer eCommerce
Technologies
…Lots of Javascript!!
@tomnora
Trending Newer eCommerce
Technologies = Speed
@tomnora
Job Growth - Old vs. New
@tomnora
“Survivor” or Comeback
eCommerce Technologies
You must know these…
and maybe should understand these…
@tomnora
Today’s WP Needs =
“A Digital Experience”
MOBILE	
  (TOUCH)	
  	
  
FAST	
  and	
  INTUITIVE	
  
SECURE	
  (*WP	
...
@tomnora
Mobile eCommerce Growth
2011 - 2016
@tomnora
Specialized eCommerce
SCommerce	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  RCommerce	
  
!
FCommerce	
  	
  
(big	
  ...
@tomnora
So Cal based eCommerce
Fundings
HauteLook	
   	
   $41M	
  	
   	
   acq.	
  by	
  Nordstrom	
  $270M	
  
Beachmi...
@tomnora
ECommerce =
Mobile Payment Technologies
!
E-­‐Payments	
  
Mobile	
  Wallet	
  
No	
  Passwords	
  
Security	
  
...
@tomnora
The Beautiful Commerce UI
STYLE WILL RULE THE WORLD!
!
CSS, Sass/Less, JS Animation!
!
Everything looks like an i...
@tomnora
Non-Dev Skills
You Must Have
GROWTH	
  HACKING	
  
SAAS	
  MECHANICS	
  (ie	
  MRR)	
  
A/B	
  TESTING	
  
BILLIN...
@tomnora
Case Study: Shopify
Started as WP dev shop, now a SaaS
eCommerce !
Raised $122 Million in VC since 2010!
Stack = ...
@tomnora
Parting Advice
BUILD	
  SOME	
  PLUGINS,	
  WIDGETS	
  
!
LAUNCH	
  YOUR	
  OWN	
  COMMERCE	
  APP/SITE	
  
!
BUI...
@tomnora
eCommerce Impact on
Shopping Habits
@tomnora
Contact Me if you want to
discuss anythingTom Nora
!
	
   	
  	
   	
   	
   email:	
   	
   	
   t@tomnora.com	
...
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Ecomm wp2014

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The Future of
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Ecomm wp2014

  1. 1. @tomnora The Future of WordPress eCommerce Technologies ! @tomnora | tomnora.com |
  2. 2. @tomnora Questions… • Experience Level • Freelancers vs. Salaried Employee • PHP Devs, JS Devs • Target Client Size • Building Commerce Sites? • Building/Selling your own Plugins?
  3. 3. @tomnora Me…a Hybrid Personality • EE to Sales-Mktg to Startup CEO (x5) • Started and/or Led several Web Software Companies + mentor startups. (~20) • Web Developer/CTO since 1999 • Recent CEO of neoREY, a face recognition based e-payment startup
  4. 4. @tomnora Me…a Hybrid Personality • Currently building CMS sites - “Commerce + Community” • Lots of Drupal work past 3 years but shifting away from it. • Also consulting to Apple on WEB SPEED for eCommerce (their CDN) • Have 5 WP.org sites and 3 WP.com blogs
  5. 5. @tomnora My First eCommerce Experience • 1995 My company Rogue Wave built first Amazon site - C++ plus Oracle
  6. 6. @tomnora eCommerce Back End • 1997 We Invented / Launched Net.h++ Product Line • C++ Library - Shopping Cart Security over TCP/IP
  7. 7. @tomnora eCommerce Experience • 1999 Founded, built and sold Wonders of the West! • Online Shopping for Fine Art and Travel based in Durango, Colorado • Lots of CSS, JS • Images everywhere • Ahead of its time
  8. 8. @tomnora My Current Focus BEAUTIFUL  UI   ! BIG  WP  PROJECTS     ! NEXT-­‐GEN  FRONT  ENDS   ! WEB  SPEED,  DECREASE  LATENCY
  9. 9. @tomnora Biggest WordPress eCommerce Sites …So Many More
  10. 10. @tomnora Merging of 2 Forces Consumer! Empowerment ! ! Ease of Use Push Button 2 Hour Website ! “Personal Commerce” Big Dev Shop! or Internal! ! Flexibility Optimization Advanced Features Team of 10+ Amazon Etsy SquareSpace Wix Shopify Magento Volusion ! This Gap! ! ! =! ! WP LAND! (Often drop WP Here)
  11. 11. @tomnora Merging of 2 Forces Consumer! Empowerment ! ! Ease of Use Push Button 2 Hour Website ! “Personal Commerce” Big Dev Shop! or Internal! ! Flexibility Optimization Advanced Features Team of 10+ FREELANCE SHOPS! ! CMS PLATFORMS ! $30K TO $300K JOBS ! “A Billion Dollar Market” ! ! BUT It’s a Moving Target!
  12. 12. @tomnora The Past ~5 Years in eCommerce Technologies
  13. 13. @tomnora Trending Newer eCommerce Technologies …Lots of Javascript!!
  14. 14. @tomnora Trending Newer eCommerce Technologies = Speed
  15. 15. @tomnora Job Growth - Old vs. New
  16. 16. @tomnora “Survivor” or Comeback eCommerce Technologies You must know these… and maybe should understand these…
  17. 17. @tomnora Today’s WP Needs = “A Digital Experience” MOBILE  (TOUCH)     FAST  and  INTUITIVE   SECURE  (*WP  myth)   BEAUTIFUL  INTERFACES   SOCIAL  INTEGRATION   ! DID  I  MENTION  “FAST”?   (#1  REASON  PEOPLE  ABANDON  CART)      
  18. 18. @tomnora Mobile eCommerce Growth 2011 - 2016
  19. 19. @tomnora Specialized eCommerce SCommerce                    RCommerce   ! FCommerce     (big  in  SoCal)   ! MCommerce                                Food  Commerce
  20. 20. @tomnora So Cal based eCommerce Fundings HauteLook     $41M       acq.  by  Nordstrom  $270M   Beachmint     $73M       Silicon  Valley  VCs   JustFab         $164M     monthly  VIP  memberships   Sole  Society     $20M       HauteLook  founder   $  Shave  Club   $23M       launch  2012;  Top  VCs   ChowNow     $8M       restaurant  ecommerce  tools   ! none  are  WP…
  21. 21. @tomnora ECommerce = Mobile Payment Technologies ! E-­‐Payments   Mobile  Wallet   No  Passwords   Security   Gateways   Must  be  Very  Fast   … WP plugins for all of these
  22. 22. @tomnora The Beautiful Commerce UI STYLE WILL RULE THE WORLD! ! CSS, Sass/Less, JS Animation! ! Everything looks like an iPad App - iOS Front End! ! Touch Screens on the Desktop - OSX, MS! ! BIG BUTTONS! Image as a Button!
  23. 23. @tomnora Non-Dev Skills You Must Have GROWTH  HACKING   SAAS  MECHANICS  (ie  MRR)   A/B  TESTING   BILLING  WORKFLOW   ! HTML  EMAIL  MARKETING   “WHY  WP”  ANSWERS  
  24. 24. @tomnora Case Study: Shopify Started as WP dev shop, now a SaaS eCommerce ! Raised $122 Million in VC since 2010! Stack = Ruby on Rails, JavaScript, MySQL! Makes WP-specific Widget(s)! Still use WP for their blogs
  25. 25. @tomnora Parting Advice BUILD  SOME  PLUGINS,  WIDGETS   ! LAUNCH  YOUR  OWN  COMMERCE  APP/SITE   ! BUILD  “IPAD  LIKE”  INTERFACES   ! LEARN  WAY  BEYOND  WP  -­‐  CSS3,  JS,  Angular   ! PARTNER  -­‐  DON’T  DO  IT  ALONE   (look  for  partners  here)
  26. 26. @tomnora eCommerce Impact on Shopping Habits
  27. 27. @tomnora Contact Me if you want to discuss anythingTom Nora !           email:       t@tomnora.com   !           Blog:         “The  Startup  CEO”      tomnora.wordpress.com   !           TWITTER:             @tomnora        @cowlow   !           LinkedIn:               linkedin.com/in/tomnora/   !           Drupal.org     tmno   !           GitHub:       cowlow  

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