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The Future of E commerce-20130502

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Presentation for Tech-In-Motion May 1 at AMAZON Irvine.

Presentation for Tech-In-Motion May 1 at AMAZON Irvine.

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  • 1. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013The Next Generation of E-CommerceTechnologiesTom NoraMay  2013  WORKBRIDGE  |  JOBSPRING  
  • 2. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013Opening CreditsTech-­‐In-­‐Mo*on:  OC  Workbridge  Associates  Jobspring  Partners  Startup  Workshops  
  • 3. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013My Background•  Engineer  >>  Sales  &  Marke*ng  >>  CEO  Ö  Founded  and/or  led  5  VC  backed  Startups  as  CEO  •  Several  successful  Exits,  M&A,  IPOs  Ö  Mostly  Internet  SoXware  Cos.  •  Startup  Consultant,  Mentor,  Psychologist  since  ~2003  • Current:  • neoREY.com      Biometric  Payments  &  Access  • Startup  Workshops,  becoming  its  own  startup!  • Consul*ng  
  • 4. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013My Other Series“The Scalable Startup”Part  1          First  Mee*ng  to  Launch  Part  2          First  Funding,  Funding  Lifecycle  (+Legal)  Part  3          Idea  to  Product,  Produc*za*on  Part  4          The  Turnaround  -­‐  Fixing  your  Revenue  Curve  
  • 5. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013E-Commerce Background• Early-­‐early  in  the  E-­‐commerce  Industry  Ö Roguewave  SoXware  -­‐  -­‐  1996  • SW  Tools,  hand-­‐coded  C++;  VC  Backed  Ö Wonders  of  the  West    -­‐  -­‐  1999  • Online  Art  Gallery  based  in  Durango,  Colorado  Ö Liglefish  Commerce  -­‐  -­‐  2000  • Pooled  PlaHorm  -­‐  -­‐  Java/J2EE/Weblogic;  VC  Backed  • 2009  –  Now:  • iOS,  JS,  MySQL,  Drupal/PHP,  Cloud        (yes  Drupal)  
  • 6. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013New ThemesSCommerce            RCommerce          FCommerce              MCommerce        Images  Everywhere              Intui*ve  UI  Graphical  Beauty  (=  Great  Usability)  No  Less  Delays              DIY              The  15  Minute  Website  E-­‐Payments                  Mobile  Wallet              Keyless  Entry  
  • 7. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013Biggest Market Impacts(Buyer and Seller)Comfort  Buying  Online  Smartphones  Simplicity  The  New  Experience  Urgency  
  • 8. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013Biggest Technology ImpactsServer  Side  Scrip*ng  Pregy  Pictures,  Anima*on  Apple,  Android  
  • 9. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013E-Commerce: Business Model TrendingLess  “Middle  Men”  Lower  Retail,  More  Margin  Convenient  
  • 10. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013Big E-Commerce Business TrendsLower  Barriers  to  Entry            (=    Higher  Barriers  to  Success)  General    TO    Niche  Busy,  Complex    TO    Simple,  Big  Images  Bricks/Mortar  to  Dot-­‐Com    TO    Day  1  as  Dot-­‐Com  (Amazon,  Ebay,…)  Home  Computer    TO    Mobile,  Passive  E-­‐Payments  (neoREY  Plug)  Q.E.D.    …  Lots  of  Winners  in  LA  
  • 11. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013Mobile Growing Quickly= iOS, Android, MS?
  • 12. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013So Cal based X-Commerce VC Fundings•  HauteLook    $41M    acq.  by  Nordstrom  $270M  •  Beachmint    $73M    Silicon  Valley  VCs  •  JustFab      $110M  monthly  VIP  memberships  •  Sole  Society  $20M    HauteLook  founder  •  ShoeDazzle  $66M    Mrs.  Kanye;  13M  members  •  $  Shave  Club  $11M    launch  2012;  Top  VCs        $320M  right  here,              plus…  • Drum  Roll………………..  
  • 13. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013Wanna bea NastyGirl Gal…
  • 14. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013NastyGal.com Case Study• Founder  working  for  $13.  per  hour  2006  • Ebay  +  Thria  Stores  2008-­‐2010  • Moved  to  LA  2009  • Raised  $50M  in  2012  at  $30-­‐100M  valua*on  • Current  Valua*on  =  $500-­‐900M  • Over  200  job  openings  • Built  on  Drupal!  /  PHP  based  website  
  • 15. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013Nasty Gal Business ModelVery  Expensive  >>  “Designer”  Proprietary  Designs  >  Their  Own  Manufacturer  High  Margin  Vintage  =  Givency,  YSL,  Versace  2012  $130M  Rev;  $100M  Net  2009   -­‐  -­‐  1.1M  2010   -­‐  -­‐  6.5M    2011  -­‐  -­‐  28M  2012  -­‐  -­‐  130M  
  • 16. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013E-Commerce Design TrendsQuieter.          Subtle.          Warm  &  Fuzzy.  All  Images.                Very  Prehy.  Standardiza*on.        Big  Buhons.  Simple.                Fun.                  Fast.  
  • 17. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013
  • 18. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013
  • 19. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013
  • 20. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013
  • 21. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013
  • 22. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013Anatomy of a Failure:Pop-Up Pantry
  • 23. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013E-Commerce Technology Trends2000  Client-­‐Server  Heavy  Client  Big  Java/RDBMS  Delays  2010  Web  Based  Boring  UI  Busy  Thin  Clients  Flexible  Cloud  LAMP  iOS/Android  Na*ve  NEXT  2014  Responsive  H5/C3/JS  No  Coding  PHP  NoSQLs  Personal  Drupal  /  xAMP  
  • 24. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013E-Com Tech >> Where It’s GoingResponsive    Design,  Test,  Tweak,  Iterate  HTML5/JS    Infinite  adjustment;  JS  back  end,  Node.js  PHP        Massive  army  of  amateur  coders  NoSQLs      100x  Faster,  Mongo,  Big  Data  Tools  Drupal?      Look  out  for  this..    PHP  based  full  stack                >>>  With  No  Coding                          Grammys,  GILT,  Whitehouse.gov,  Drupal  Commerce.                N-­‐N-­‐NastyGal    =      $500M  value  in  3  years  
  • 25. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013How Do I Get In On This???Two roads diverged in a yellow wood….1.  The  $80-­‐100K  Job  •  Tons  of  Openings  in  So  Cal  •  Good  Old  Boys  Club    >>      Uh….      Workbridge?  •  Many  Non-­‐Tech  Jobs  in  E-­‐Comm.  2.  Do  Your  Own  •  Many  levels  of  entry  –  Amazon  to  Java  •  SEO,  SEM,  Social  Media,  Sell  Every  Day    >>    Find  Partners  •  Talk  to  Online  Marke*ng  Experts    >>      Evan  
  • 26. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013No Matter What…Give  Before  you  get.  Be  Real.  A  Lihle  Help  From  Your  Friends.  Network  like  a  fool.  Pancakes.  Use  These  2  Groups.    Study  PHP.  
  • 27. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013Your First PHP Lesson<?php echo “Hello World!”;?>prints out Hello World!
  • 28. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013More InfoProgramming  Codecademy.      Udemy.  Kahn  Academy.    Hacker  News.  General  Techcrunch.    Crunchbase.    Angel.co    LinkedIn.    SoCalTech.  My  Blog  The  Startup  CEO  =  tomnora.wordpress.com  
  • 29. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013Australian E-Commerce Trends
  • 30. Tech-­‐In-­‐Mo*on  /  Startup  Workshops    -­‐  -­‐  The  Future  of    E-­‐Commerce  Technologies    -­‐  -­‐    ©2013  Tom Nora - - 27 . IV . 2013Contact Info:Tom Nora<  tomnora2020@gmail.com  >  TWITTER:        @tomnora        @cowlow  Connect  with  me  on  Facebook  and  LinkedIn