Presentatie Marviqcc 21 04 2009

Jaap Gorjup www.cloudwork.nl

2015

Cloud computing makes server computing a commodity.

Regards all users as consumers instead as specialists.

No fixed format for xAAS, no interop, non-comparable.

Comparable with SMS over GSM networks.

Marviq is a real-world to cloud integrator helps you taking one step at a time.

You can start NOW and benefit.

Cloud Computing Now

Cost reduction.

Flexibility. ‘Traditional IT’ is not up to web-speed.

Simple SLA without much restrictions

Usage based cost model

Scaling up to X times the current load

Less maintenance, less visible technology

Open standards

Easy to control and maintain

Requirements for Cloud

Essent Online

www.essent.nl is the website for over 2.5 mln customers for their selfservice. Traffic is ofter triggered by energy related news.

Currently 1/5 of the customers has an online account. End 2009 this should be 50% and growing.

Campaign Infrastructure

Content Delivery and the website

Move out the campaigns

Several small campaigns are started and images are invoked for $80/month

A campaign should not be punished for their success. Usage based pricing makes calculation comparable to marketing on other channels.

Several images run on EC2, but also Google AppEngine and other platforms are under consideration.

The ability to execute directly on several online platforms cheaply and quick has given an impulse to online campaigns.

Campaign site

Phase 1: Static content & CDN

Static and binary data stored on Simple Storage Service (S3) to be retrieved using http

24 hour caching on Internet a lot of caching servers CloudFront

http://www.essent.nl -> http://static.essent.nl

What are the benefits?

Loading performance is better

Storing equals backup (3 times)

Easy to manage from everywhere

Can be rolled out transparently

SLA level 99,9%

No web servers !!!

Phase 2: Publish all content outside

Move the content of the website externally from the content management solution.

Pages are placed externally as static HTML together with images.

Standard Tridion publishing to Amazon cloud connector.

Mechanism to circumvent the 24-hour cache CloudFront by renaming data instead of updating it.

Phase 3: Full production

Configure virtual servers on Elastic Compute Cloud (EC2) where needed

Design robust architecture AWS (EC2, S3 and CloudFront) and Tridion

Proof of Concept environment

Minimalize e-Platform in-house

What are the benefits?

Lower opex

Optimal bandwidth usage

Website is highly available

SLA level of 99,95%

No need for ‘web server management’

Seperation public/private

Build to change vs. Design to last

Build to change:

Agile development and deployment

Quick incorporation of new presentation standards

Design to last

Fixed interfaces, comprehensive definitions

Focused on the process

40/30/20/10% rule applies

Services Frontends

Physical implementation Browser Public API XML REST JSON Static Data Externally HTML Images Flash Applications Externally DHTML Flash OpenLaszlo Backend Internally

Sample AWS Costs Structure * Estimated usage is based on load of January 2008 +20% ** Usage can vary depending on load. Instances can be reserved resulting -50% Pricing is in dollar (1 euro about $1.34) *** By using reserved instances a 50% discount applies Item Amount Montly/Unit Units Montly/Total Storage (S3) 10GB 0.15/GB 1 1.50 Traffic out* 200GB 0.17/GB 1 60.00 BASE (EC2)** 24*30 hour 0.11/hour 3 240.00*** Traffic in* 50GB 0.10/GB 1 5.00 CDN (Cloudfront)* 300GB 0.17/GB 1 30.00 Total/Dollar 336.50 Total/Euro 250.00

Cloud Components

Case: Cloud Power Animoto and Amazon EC2 Number of EC2 Instances 4/12/2008 Launch of Facebook modification. Amazon EC2 easily scaled up and down to handle additional traffic Peak of 5000 instances 4/14/2008 4/15/2008 4/16/2008 4/18/2008 4/19/2008 4/20/2008 4/17/2008 4/13/2008 Steady state of ~40 instances

Case: ‘Ziekteverzuim’ Application