UX Strategy as told by the paintings of Jan Steen

UX Strategy as told by the Paintings of Jan Steen (and friends) Jonathan Arnowitz jonathan.arnowitz@stroomt.com Stroomt Interactions UX Cocktail Hour 20 October 2010

Look! It’s UX strategies!

Iteration Look! It’s UX strategies! Analysis

Problem 1: Predictable, repeatable UX process Problem: how do you make a ‘Predictable, repeatable process’ out of an open-ended process which relies on expert analysis. There is no one size ﬁts all solution ...but we’ll try

How does strategy help? 3 tests for effectiveness Client stays focused on Design Team business value stays focused on the Concept Predictable, repeatable UX process

Product UX Strategy: the product/service Iteration: 1 Deﬁne product/service Release (Fixed date) Gather requirements Conceptual Design Test/Evaluate Detailed Design IA IxD VD TD

Problem 2: Synching two types of UX Strategy 1. Product Strategy 2. Process Strategy

Jonathan Arnowitz Product UX Strategy: the organization Stroomt Interactions Why do you exist What you produce/ Who you are. provide.

Jonathan Arnowitz Product UX Strategy: the organization Stroomt Interactions Mission Statement Vision Brand Design

Goals Principles

Business Case/Plan

Channels

2. Product UX Strategy: the product/service Iteration: 2 Company UX Strategy Prioritize Business Plan Deﬁne product/service Release (Fixed date) Gather requirements Conceptual Design Test/Evaluate Detailed Design IA IxD VD TD

2. Product UX Strategy: the product/service Still a problem Company UX Strategy Prioritize Business Plan Deﬁne product/service Release (Fixed date) Gather requirements Conceptual Design Test/Evaluate Detailed Design IA IxD VD TD

3. Iterative nature of design IxD IA TD VD

3. Iterative nature of design IxD IA TD VD Iterative not engineering!

2. Product UX Strategy: Iteration 3 Company UX Strategy Prioritize Business Plan Deﬁne product/service Release (Fixed date) Gather requirements Conceptual Design Test/Evaluate Detailed Design IA IxD VD TD

2. Product UX Strategy: Iteration 3 Company UX Strategy Prioritize Business Plan Deﬁne product/service Release (Fixed date) Gather requirements Conceptual Design Test/Evaluate IA Detailed Design IxD IA IxD VD TD VD TD

2. Product UX Strategy: Iteration 4 Company UX Strategy Prioritize BizPlan Deﬁne product/service Gather requirements Conceptual Design Iterative Design IA IxD Test/Release (ﬁxed date) TD VD

2. Product UX Strategy: Iteration 5 Mission Statement Vision Prioritize BizPlan Goals and Principles Deﬁne product/service Channels Gather requirements Brand Design Conceptual Design Business Case/Plan Iterative Design IA IxD Test/Release (ﬁxed date) TD VD

But we’re still not there

UX Process Strategy Many times the game is lost before it’s begun

Process UX Strategy To required ends The right inputs The right means

Process UX Strategy Contradictory Iterative Design Requirements Multiple Concepts - Stroomt 5:3:1 Process Quadricentric Design - Gilbert Cockton

Requirements from all stakeholder Technical Team End Users Internal Domain Business Leaders specialists

Jonathan Arnowitz Requirements from internal sources Stroomt Interactions Iterating internally with client

Requirements from experts Heuristic Reviews Expert Reviews

Workshops One on one interviews

Self-reporting tools Surveys Site visits

Reiterated Product UX Strategy, iteration 6 Mission Statement Vision Prioritize BizPlan Goals and Principles Deﬁne product/service Channels Gather requirements Users Experts Brand Design Stakeholders Business Case/Plan Conceptual Design Test/Release (ﬁxed date) IA IxD Iterative Design TD VD

Conceptual design - team approach The whole is greater than the sum of its parts

Conceptual design - 5:3:1 5 3 1

Conceptual design - Quadricentric For If Whom? What? Why?

Triangulated Stakeholder Feedback Prototyping participatory design sessions Do other things with other stakeholders

Reiterated Product UX Strategy, iteration 7 Mission Statement Vision Prioritize BizPlan Goals and Principles Deﬁne product/service Channels Gather requirements Users Experts Brand Design Stakeholders Team 5:3:1 Quadricentric Business Case/Plan Conceptual Design Test/Release (ﬁxed date) IA IxD Iterative Design TD VD

Still not there, and getting very tired Test/Release (fixed date) Test/Release (fixed date Test/Release (fixed date)

Evaluations based on carefully selected metrics Designs to punish Designs to reward

Evaluations based on carefully selected metrics

Evaluations based on carefully selected metrics Decisions NOT based on taste Taste and Intelligence guides the design Metrics evaluates the design against business goals

Professional analysis

Reiterated Product UX Strategy, iteration 7 Mission Statement Vision Prioritize BizPlan Goals and Principles Deﬁne product/service Channels Gather requirements Users Experts Brand Design Stakeholders Team 5:3:1 Quadricentric Business Case/Plan Conceptual Design Test/Release (ﬁxed date) IA IxD Iterative Design TD VD

A Basic UX Strategy Landscape IxD VD Iterative Design IA Mission Statement TD Vision Prioritize BizPlan Goals and Principles Deﬁne product/service Channels Gather requirements Brand Design Business Case/Plan Conceptual Design

A Basic UX Strategy Landscape Workshops Brainstorming Competetive analysis Market research The Strategic grid Mission Statement Release workshop Vision Prioritize BizPlan Trends Analysis Workshops Brainstorming Rapid Prototyping Goals and Principles Deﬁne product/service Site Visits Competetive Landscape Experts Surveys End User Channels Participatory design Workshops Gather requirements Innovation workshop Brand Design Participatory Stakeholder workshops Prototyping Org ID Workshops Business Case/Plan Conceptual Design Marketing and Business Analysis IxD 5:3:1 IA VD Team Quadricentric Iterative Design Baseline TD Evaluation Release Feedback Experts End User Other Stakeholder workshops

A Basic UX Strategy Template Mission Statement Vision Prioritize BizPlan Goals and Principles Deﬁne product/service Experts End User Channels Workshops Gather requirements Brand Design Stakeholder workshops Business Case/Plan Conceptual Design IxD 5:3:1 IA VD Team Quadricentric Iterative Design TD Evaluation End User Other Stakeholder workshops

We made it Client can stay focused on their core business

We made it

We made it The UX Team can stay focused on the concept

We made it The Predictable, Repeatable Outcome

Thanks to: THE PAINTERS Jan Steen Pieter Breugel Hendrick Avercamp Rembrandt van Rijn Johannes Vermeer STROOMT Simone Stroomer Iwan Cuijpers Maarten Woldring Menno van de Laarschot Rene Scheffer Doreen Kapaan Thank you, any questions? Jonathan Arnowitz jonathan.arnowitz@stroomt.com www.stroomt.com

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UX Strategy as told by the paintings of Jan Steen

by Jonathan Arnowitz on Jan 22, 2010

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UX Strategy as told by the paintings of Jan Steen — Presentation Transcript