STUDY January 2013 by Pr. Arnaud MERCIER, for OBSWEB (http://obsweb.net), Université de  Lorraine (France) / CREM searcher...
h"p://pinterest.com/flarefashion/                            1                                       5000   14    4850h"p:/...
h"p://pinterest.com/marieclaireau/                        6,2                                       1858   18    300h"p://...
h"p://pinterest.com/revistaneon/                       7,7                                     738   7      95h"p://pinter...
h"p://pinterest.com/getawaymagazine/                     0,3                                       475   32   1235h"p://pi...
US
MAGAZINESh"p://pinterest.com/harpersbazaar/                  4.602.870                795                              ...
h"p://pinterest.com/countryliving/                            40                                       145.742   78   3625...
h"p://pinterest.com/lonnymag/                                    66,3                                          68.636     ...
h"p://pinterest.com/people/                                45                                      42.748   43    950h"p:/...
h"p://pinterest.com/vegnews/                                12,3                                       24.150   21   1965h...
h"p://pinterest.com/FamilyFunmag/                          16,4                                     14.149    42    860h"p...
h"p://pinterest.com/surfermag/                                                             13                             ...
h"p://pinterest.com/newsbeast/                           13,8                                      8710   31    630h"p://p...
h"p://pinterest.com/dallasobserver/                      4,2                                      1283   13    300h"p://pi...
h"p://pinterest.com/balNmoresun/                         0,7                                       768   21   1000h"p://pi...
h"p://pinterest.com/orlandosenNnel/                      0,7                                       335   22    425h"p://pi...
h"p://pinterest.com/Nmesfreepress/                                                                          0,8           ...
h"p://pinterest.com/mcidees/                             3,5                                      1750   20    490h"p://pi...
h"p://pinterest.com/journaldfemmes/                     0,03                                      301   18   8000h"p://pin...
h"ps://pinterest.com/mediapart/?d                      54,5                                      109   4     2h"p://pinter...
h"p://pinterest.com/geofr/                           0,6                                       29   3   45h"p://pinterest....
DAILY
PRESS
IN
SOUTH
AMERICAh"p://pinterest.com/elnacionalweb/                                                      0,9   ...
h"p://pinterest.com/nacioncl/                                                            0,2                              ...
h"p://pinterest.com/heraldandswerve/                     0,4                                       807   37   1710h"p://pi...
EUROPEAN
DAILY
PRESSh"p://pinterest.com/theguardian/                                              7,3                     ...
h"p://pinterest.com/elperiodico/                       0,1                                     300   34   1840h"p://pinter...
h"p://pinterest.com/gazzetsport/                                                               4,5                        ...
h"p://pinterest.com/mailandguardian/                    12,6                                       177   6    14h"p://pint...
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Press & pinterest by followers 15.01.2013

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Study of 210 Pinterest accounts of media, around the world.

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Press & pinterest by followers 15.01.2013

  1. 1. STUDY January 2013 by Pr. Arnaud MERCIER, for OBSWEB (http://obsweb.net), Université de Lorraine (France) / CREM searcher 

@arnauddmercier






h"p://pinterest.com/arnaudmercier/ Average

 Adresses
of
Pinterest
accounts Type
of
press

&
area
of
diffusion Followers Boards Pins followers/pins 
INTERNATIONAL
MAGAZINESh"p://pinterest.com/fleaingfrance/ 20.453 1,7 41 12010h"p://pinterest.com/houseandhome/ 6,4 16.757 30 2595h"p://pinterest.com/101woonideeen/ 5,3 12.629 69 2370h"p://pinterest.com/bazaaruk/ 13,8 6592 4 475h"p://pinterest.com/vtwonen/ 6,3 5653 40 890h"p://pinterest.com/glamourmaguk/ 5,7 5121 35 885
  2. 2. h"p://pinterest.com/flarefashion/ 1 5000 14 4850h"p://pinterest.com/stylistmagazine/ 5,1 4842 25 945h"p://pinterest.com/GraziaUK/ 1,8 4075 107 2175h"p://pinterest.com/insideoutpins/ 2,2 3670 45 1655h"p://pinterest.com/marieclairebr/ 9,9 2759 19 278h"p://pinterest.com/bridesmagazine/ 3,9 2752 14 700h"p://pinterest.com/cosmopolitanes/ 3,8 2222 10 585h"p://pinterest.com/eyemagazine/ 11,9 1867 13 157
  3. 3. h"p://pinterest.com/marieclaireau/ 6,2 1858 18 300h"p://pinterest.com/marieclaireita/ 0,4 1473 13 3245h"p://pinterest.com/revistatpm/ 3 1440 12 470h"p://pinterest.com/revistanova/ 1,3 1417 26 1040h"p://pinterest.com/revistasemana/ 1,8 1260 9 670h"p://pinterest.com/theeconomist/ 4,2 1228 10 288h"p://pinterest.com/graziait/ 2 1035 26 500h"p://pinterest.com/houseandleisure/ 0,9 1035 30 1056
  4. 4. h"p://pinterest.com/revistaneon/ 7,7 738 7 95h"p://pinterest.com/autoweek/ 1 718 46 695h"p://pinterest.com/grazianl/ 1,3 697 17 521h"p://pinterest.com/luxos/ 0,4 679 21 1465h"p://pinterest.com/revistaohlala/ 1,2 665 8 550h"p://pinterest.com/ellebelgique/ 0,8 583 19 695h"p://pinterest.com/revistaesNlo/ 0,9 519 10 570h"p://pinterest.com/neonmagazin/ 1 502 25 460
  5. 5. h"p://pinterest.com/getawaymagazine/ 0,3 475 32 1235h"p://pinterest.com/dirndlmag/ 0,3 395 33 1275h"p://pinterest.com/theadelaidemag/ 0,5 373 20 650h"p://pinterest.com/psychologies/ 2,5 323 9 125h"p://pinterest.com/levifweekend/ 0,07 107 15 137h"p://pinterest.com/hemmetsjournal/ 0,05 77 15 1405h"p://pinterest.com/dsmagazine/ 1,2 68 4 55h"p://pinterest.com/autozeitung/ 0,1 33 20 210
  6. 6. US
MAGAZINESh"p://pinterest.com/harpersbazaar/ 4.602.870 795 53 5790h"p://pinterest.com/tbdofficial/ 537.147 902 25 595h"p://pinterest.com/bhg/ 274.513 64,5 102 4255h"p://pinterest.com/realsimple/ 233.390 48,2 75 4840h"p://pinterest.com/ms_living/ 210.225 39,7 58 5290h"p://pinterest.com/babble/ 25,7 149.086 34 5783h"p://pinterest.com/marieclaire/ 75,5 146.906 46 1945
  7. 7. h"p://pinterest.com/countryliving/ 40 145.742 78 3625h"p://pinterest.com/goodhousemag/ 53,6 137.543 75 2565h"p://pinterest.com/womenshealthmag/ 97,5 133.798 52 1372h"p://pinterest.com/elledecor/ 195,2 109.322 32 560h"p://pinterest.com/prevenNonmag/ 90 97.863 64 1086h"p://pinterest.com/shapemagazine/ 22,4 80.728 34 3600h"p://pinterest.com/luckymagazine/ 31,5 75.776 27 2400h"p://pinterest.com/elle/ 29,8 72.456 33 2425
  8. 8. h"p://pinterest.com/lonnymag/ 66,3 68.636 22 1035h"p://pinterest.com/southernliving/ 23,4 66.729 71 2850h"p://pinterest.com/cookinglight/ 37,3 64.027 58 1715h"p://pinterest.com/parentsmagazine/ 45 59.510 33 1320h"p://pinterest.com/selfmagazine/ 25,5 59.150 70 2315h"p://pinterest.com/instylemag/acNvity/ 17,7 52.585 67 2970h"p://pinterest.com/eaNngwell/ 31,4 47.028 63 1495h"p://pinterest.com/dhome/ 35,7 44.273 28 1240
  9. 9. h"p://pinterest.com/people/ 45 42.748 43 950h"p://pinterest.com/ruemagazine/ 20 32.326 11 1610h"p://pinterest.com/voguemagazine/ 22,4 31.046 27 1382h"p://pinterest.com/allyoumag/ 18,4 30.890 48 1685h"p://pinterest.com/fitnessmagazine/ 29 30.488 28 1050h"p://pinterest.com/brides/ 7,4 28.567 74 3850h"p://pinterest.com/goodhealth/ 7,3 27.380 66 3685h"p://pinterest.com/yogajournal/ 70 24.537 10 350
  10. 10. h"p://pinterest.com/vegnews/ 12,3 24.150 21 1965h"p://pinterest.com/oxygenmag/ 39,4 23.281 15 590h"p://pinterest.com/parenNng/ 8 18.905 65 2340h"p://pinterest.com/sunsetmag/ 6,6 17.607 96 2660h"p://pinterest.com/diymagazine/ 60,8 16.318 19 268h"p://pinterest.com/outsidemagazine/ 10 15.442 17 1535h"p://pinterest.com/familycirclemag/ 5,9 15.055 38 2545h"p://pinterest.com/alluremagazine/ 16,3 14.812 23 905
  11. 11. h"p://pinterest.com/FamilyFunmag/ 16,4 14.149 42 860h"p://pinterest.com/saveur/ 7,7 12.972 38 1675h"p://pinterest.com/menshealthmag/ 11,3 12419 24 1100h"p://pinterest.com/FoodNutriMag/ 1,6 10.850 54 6730h"p://pinterest.com/esquiremag/ 11,6 9742 24 840h"p://pinterest.com/newsbeast/ 15,5 8772 31 633h"p://pinterest.com/inkedmagazine/ 9 7812 10 865h"p://pinterest.com/babiekinsmag/ 1,2 7588 47 6170
  12. 12. h"p://pinterest.com/surfermag/ 13 5132 12 395h"p://pinterest.com/entmagazine/ 4,3 3623 28 837h"p://pinterest.com/slatemagazine/ 3,1 516 7 165 US

DAILY
PRESS
&
WEEKLY
of
 INFORMATIONh"p://pinterest.com/nyNmes/ 45.243 120,6 50 375h"p://pinterest.com/wsj/?d 24,4 28.936 39 1185h"p://pinterest.com/huffingtonpost/ 18,4 21.071 30 1145h"p://pinterest.com/Nme_magazine/ 15,6 18.404 30 1175
  13. 13. h"p://pinterest.com/newsbeast/ 13,8 8710 31 630h"p://pinterest.com/washingtonpost/ 15,2 6770 26 445h"p://pinterest.com/usatoday/ 5,7 6187 30 1080h"p://pinterest.com/thenewyorker/ 2,8 3432 17 1215h"p://pinterest.com/laNmes/ 1,3 2108 68 1570h"p://pinterest.com/startribune/ 1,8 2015 20 1070h"p://pinterest.com/laNmesfood/ 18,7 1722 27 92h"p://pinterest.com/chicagotribune/ 1,9 1725 24 885
  14. 14. h"p://pinterest.com/dallasobserver/ 4,2 1283 13 300h"p://pinterest.com/salonmedia/ 2,8 1268 37 442h"p://pinterest.com/ajconline/ 1,2 1241 17 1025h"p://pinterest.com/redeyechicago/ 3 1226 25 403h"p://pinterest.com/dallasnews/ 0,5 1063 58 1920h"p://pinterest.com/sltrib/ 0,4 995 38 2165h"p://pinterest.com/kentuckycom/ 1,1 983 16 845h"p://pinterest.com/bostonglobe/ 0,9 772 15 850
  15. 15. h"p://pinterest.com/balNmoresun/ 0,7 768 21 1000h"p://pinterest.com/freepress/ 1 688 18 645h"p://pinterest.com/sacramentopress/ 4,8 648 6 135h"p://pinterest.com/propublica/ 5,7 627 9 110h"p://pinterest.com/dmregister/ 1,3 625 9 461h"p://pinterest.com/denverpost/ 2,9 581 12 200h"p://pinterest.com/phillyinquirer/ 0,2 579 18 2160h"p://pinterest.com/altpress/ 4,2 406 6 95
  16. 16. h"p://pinterest.com/orlandosenNnel/ 0,7 335 22 425h"p://pinterest.com/yorkdailyrecord/ 0,5 320 52 610h"p://pinterest.com/monroenews/ 0,5 302 26 565h"p://pinterest.com/stltoday/ 0,1 290 24 1940h"p://pinterest.com/daytondailynews/ 0,4 287 37 605h"p://pinterest.com/colsdispatch/ 0,7 282 23 372h"p://pinterest.com/sfchronicle/ 3,9 235 17 60h"p://pinterest.com/themerc/ 0,2 230 33 840
  17. 17. h"p://pinterest.com/Nmesfreepress/ 0,8 200 13 225h"p://pinterest.com/hjnews/ 0,35 127 22 360h"p://pinterest.com/tbocom/ 0,2 115 19 525h"p://pinterest.com/LJSFeatures/ 0,2 111 19 400 PRESSE
FRANCAISE
(quoZdienne
&
hebdomadaire,
 naZonale
&
régionale)h"p://pinterest.com/vogueparis/ 7,6 26.861 40 3515h"p://pinterest.com/milkmagazine/ 19,6 15.482 26 790h"p://pinterest.com/magazineellefr/ 2,6 2419 29 930
  18. 18. h"p://pinterest.com/mcidees/ 3,5 1750 20 490h"p://pinterest.com/graziafrance/ 2,3 1667 37 695h"p://pinterest.com/belaruche/ 1,4 1613 14 1105h"p://pinterest.com/mcmaison/ 4,5 1488 20 325h"p://pinterest.com/Cosmopolitanfr/ 5,1 1113 14 215h"p://pinterest.com/lemondefr/ 9 1033 9 115h"p://pinterest.com/inrockupNbles/ 3 970 10 320h"p://pinterest.com/redacNonprima/ 0,2 381 17 1660
  19. 19. h"p://pinterest.com/journaldfemmes/ 0,03 301 18 8000h"p://pinterest.com/leparisienfr/?d 1,3 219 19 165h"p://pinterest.com/LiberaNonFR/ 0 209 2 0h"p://pinterest.com/owni/ 3 184 19 60h"p://pinterest.com/photoofficiel/ 0,2 170 30 577h"p://pinterest.com/aquipresse/ 0,1 153 2 1060h"p://pinterest.com/lenouvelobs/ 82 164 2 2h"p://pinterest.com/courrierinter/ 2,2 143 4 64
  20. 20. h"ps://pinterest.com/mediapart/?d 54,5 109 4 2h"p://pinterest.com/modese"ravaux/ 0,2 92 16 335h"p://pinterest.com/parismatch/ 0,6 90 10 140h"p://pinterest.com/avisduvin/ 0,7 87 14 112h"p://pinterest.com/topsante/ 0,5 64 11 115h"p://pinterest.com/larepdpyrenees/ 0,34 38 6 110h"p://pinterest.com/estrepublicain/ 0,1 34 9 250h"p://pinterest.com/letelegramme/ 2,2 34 5 15
  21. 21. h"p://pinterest.com/geofr/ 0,6 29 3 45h"p://pinterest.com/femmeactuelle/?d 0,3 19 7 64h"p://pinterest.com/sudouest/ 0,3 14 4 38h"p://pinterest.com/midilibre/ 0 14 5 0h"p://pinterest.com/ouesrance/ 0,3 3 3 10h"p://pinterest.com/courrierpicard/ 0 3 0 0h"p://pinterest.com/lefigaro/ 0 0 1 2h"p://pinterest.com/telerama/ 0 0 1 18
  22. 22. DAILY
PRESS
IN
SOUTH
AMERICAh"p://pinterest.com/elnacionalweb/ 0,9 1955 24 2166h"p://pinterest.com/larepublicape/ 0,5 593 12 1185h"p://pinterest.com/recorddigital/ 1,1 519 9 465h"p://pinterest.com/lasegunda/ 4,9 321 8 65h"p://pinterest.com/diariopanorama/ 0,6 312 12 510h"p://pinterest.com/clarincom/ 1 283 18 270h"p://pinterest.com/jornalextra/ 0,1 107 12 1005h"p://pinterest.com/vanguardiacom/ 0,2 61 5 290
  23. 23. h"p://pinterest.com/nacioncl/ 0,2 47 18 230h"p://pinterest.com/jornalodia/ 42 42 4 1h"p://pinterest.com/vanguardiamx/ 0,07 26 21 335h"p://pinterest.com/lninfografias/ 0,3 15 6 49h"p://pinterest.com/diarioellitoral/ 0,07 14 16 185 CANADIAN
DAILY
PRESS

h"p://pinterest.com/naNonalpost/ 1
048
838 315,4 22 3325h"p://pinterest.com/torontostar/ 0,2 1353 37 5020
  24. 24. h"p://pinterest.com/heraldandswerve/ 0,4 807 37 1710h"p://pinterest.com/edmontonjournal/ 0,2 754 98 2900h"p://pinterest.com/lplapresse/ 1,8 569 12 315h"p://pinterest.com/vancouversun/ 0,7 538 26 760h"p://pinterest.com/globeandmail/ 1,3 435 5 338h"p://pinterest.com/o"awaciNzen/ 0,3 368 29 1210h"p://pinterest.com/reuterspictures/ 1,3 207 10 155
  25. 25. EUROPEAN
DAILY
PRESSh"p://pinterest.com/theguardian/ 7,3 2602 19 355h"p://pinterest.com/marcacom/ 0,5 1435 16 2615h"ps://pinterest.com/theindynews/ 5,1 1322 21 255h"p://pinterest.com/dailymail/ 1 1028 32 1020h"p://pinterest.com/repubblicait/ 10 667 9 63h"p://pinterest.com/huffpostuk/ 0,6 564 14 845h"p://pinterest.com/financialNmes/ 3,3 414 12 120h"p://pinterest.com/abces/ 1,3 356 5 275
  26. 26. h"p://pinterest.com/elperiodico/ 0,1 300 34 1840h"p://pinterest.com/weltonline/ 0,8 260 15 315h"p://pinterest.com/corriereit/ 3 243 10 80h"p://pinterest.com/lastampa/ 0,2 225 8 785h"p://pinterest.com/jornalnoNcias/ 0,9 174 8 190h"p://pinterest.com/mundoes/ 0,1 96 10 835h"p://pinterest.com/allgemeine/ 0,7 56 1 80h"p://pinterest.com/dailyexpress/ 0,2 47 10 206
  27. 27. h"p://pinterest.com/gazzetsport/ 4,5 45 1 10h"p://pinterest.com/bildde/ 14,6 44 3 3h"p://pinterest.com/poliNclub/ 0,55 22 4 40h"p://pinterest.com/intlheraldtrib/ 0,2 19 9 75h"p://pinterest.com/telegraaf/ 0 10 5 0h"p://pinterest.com/elpais/ 0 6 4 0 Few
examples
in
the
rest
of
the
worldh"p://pinterest.com/smhcomau/ 0,7 573 40 723
  28. 28. h"p://pinterest.com/mailandguardian/ 12,6 177 6 14h"p://pinterest.com/IndianExpress/ 0,2 111 17 495h"p://pinterest.com/EconomicTimes/ 0,1 60 16 340
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