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G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
<ul><li>Trends are essential filters for managers so that they can separate signal from noise </li></ul>“ Look Before, or ...
<ul><li>Trends: spotting, analyzing, and exploiting themes in technology, markets, etc. </li></ul><ul><ul><li>Ways to thin...
<ul><li>Customer trends </li></ul><ul><ul><li>Faster Service </li></ul></ul><ul><ul><li>Self service </li></ul></ul><ul><u...
<ul><li>Organizational trends </li></ul><ul><ul><li>Outsourcing -- retain the core, outsource the rest </li></ul></ul><ul>...
<ul><li>General Technology Trends </li></ul><ul><ul><li>Wireless Web Applications </li></ul></ul><ul><ul><li>Handheld Comp...
<ul><li>People want to maximize their limited available time </li></ul><ul><ul><li>Value for the time </li></ul></ul><ul><...
<ul><li>Self-Service is Maturing </li></ul><ul><ul><li>24/7/365 ordering  </li></ul></ul><ul><ul><li>Disintermediation </l...
<ul><li>One-stop life-needs providers </li></ul><ul><ul><li>Wal-Mart </li></ul></ul><ul><li>One-stop lifestyle providers <...
G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
Integrated Solutions, Not Piecemeal Products Past --  Product-based competition Product functionality Price Service  <ul><...
<ul><li>Cross-selling and up-selling while providing service. </li></ul><ul><li>Home Depot is in “perpetual service mode.”...
<ul><li>An interesting experience with AT&T </li></ul><ul><ul><li>Getting a bill for $0.00 </li></ul></ul><ul><ul><li>Rece...
<ul><li>Consumers expect prompt and accurate delivery of the goods they have ordered. </li></ul><ul><li>Expectation -- “We...
<ul><li>Let the customer have access to your tracking system </li></ul><ul><li>Provide visibility into the supply chain </...
<ul><li>Focus on core competencies </li></ul><ul><li>Cost reduction on a global scale – IT enabled outsourcing models </li...
<ul><li>Separation of marketing and manufacturing, allowing companies to specialize in one or the other </li></ul><ul><li>...
G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
<ul><li>Give employees greater autonomy, decision making capability, advancement based on performance, e.g. Nordstrom </li...
G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
<ul><li>Build vs Buy </li></ul><ul><li>ERP software: SAP, PeopleSoft, Baan </li></ul>G Roy Antony Arnold Lecturer Panimala...
<ul><li>Consistent service regardless of which of the company’s channels the consumer is using. </li></ul><ul><li>Example:...
<ul><li>Integrate old and new applications so that all data is available. </li></ul><ul><li>Middleware  </li></ul><ul><li>...
<ul><li>Shift away from a PC-centric dependence towards a next-generation multi-device accessibility </li></ul><ul><li>Int...
G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
<ul><li>Voice, data, video on same network </li></ul><ul><ul><li>Goal: Unification of voice and data to support customer c...
Device Independence Travel Hotspots Office Vacation Hotspots Home Web Intranet Communication  E-Learning  Calendar Email V...
<ul><li>Effectiveness </li></ul><ul><li>Efficiency </li></ul><ul><li>Integration </li></ul><ul><li>Convenience </li></ul>T...
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Spotting e-business trends

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  • The E-Business material shall at all times remain the property of E-Business Strategies, Inc. No license under any trade secrets, copyrights, or other rights is granted by this Agreement or any disclosure of Confidential Information hereunder. Any such permitted copies will be considered Confidential Information. Confidential Information of E-Business Strategies, Inc. may not be copied or reproduced by the Recipient without E-Business Strategies, Inc. prior written consent. The E-Business material may not be re-sold. It is intended to be used solely for the purpose of accompaniment of the E-Business 2.0 Roadmap for Success book in an instructional manner.
  • Transcript of "Spotting e-business trends"

    1. 1. G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    2. 2. <ul><li>Trends are essential filters for managers so that they can separate signal from noise </li></ul>“ Look Before, or you’ll find yourself behind.” - Benjamin Franklin G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    3. 3. <ul><li>Trends: spotting, analyzing, and exploiting themes in technology, markets, etc. </li></ul><ul><ul><li>Ways to think further into the future </li></ul></ul><ul><ul><li>Identify ideas that will impact and disrupt business </li></ul></ul><ul><li>Strategy: how to exploit e-business trends to create profits </li></ul><ul><ul><li>Screen opportunities, identify value </li></ul></ul><ul><ul><li>Translate trends into opportunities </li></ul></ul><ul><ul><li>Translate opportunities into strategy </li></ul></ul>Trend-spotting drives strategy G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    4. 4. <ul><li>Customer trends </li></ul><ul><ul><li>Faster Service </li></ul></ul><ul><ul><li>Self service </li></ul></ul><ul><ul><li>More Product Choices </li></ul></ul><ul><ul><li>Integrated solutions, not piecemeal products </li></ul></ul><ul><li>E-service - service and process trends </li></ul><ul><ul><li>Convergence of sales and service </li></ul></ul><ul><ul><li>Seamless Support </li></ul></ul><ul><ul><li>Flexible fulfillment convenient delivery </li></ul></ul><ul><ul><li>Increased Process Visibility </li></ul></ul>G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    5. 5. <ul><li>Organizational trends </li></ul><ul><ul><li>Outsourcing -- retain the core, outsource the rest </li></ul></ul><ul><ul><li>Contract manufacturing </li></ul></ul><ul><ul><li>Virtual Distribution, Private hubs and Public exchanges </li></ul></ul><ul><li>Employee Trends </li></ul><ul><ul><li>Hiring the Best and Brightest </li></ul></ul><ul><ul><li>Keeping talented employees </li></ul></ul><ul><li>Enterprise technology trends </li></ul><ul><ul><li>Integrated enterprise apps </li></ul></ul><ul><ul><li>Multi-Channel Integration -- user view integration </li></ul></ul><ul><ul><li>Middleware -- back-end integration </li></ul></ul>G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    6. 6. <ul><li>General Technology Trends </li></ul><ul><ul><li>Wireless Web Applications </li></ul></ul><ul><ul><li>Handheld Computing and Information Appliances </li></ul></ul><ul><ul><li>Infrastructure convergence </li></ul></ul><ul><ul><li>Application Service Providers </li></ul></ul><ul><ul><li>Web Services </li></ul></ul><ul><ul><li>E-learning tools and methods </li></ul></ul>G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    7. 7. <ul><li>People want to maximize their limited available time </li></ul><ul><ul><li>Value for the time </li></ul></ul><ul><ul><li>Getting things done right everytime </li></ul></ul><ul><ul><li>Right levels of service </li></ul></ul><ul><ul><li>Entertaining and engaging experiences </li></ul></ul><ul><li>Often, the answer is to integrate previously separate processes in fulfilling orders </li></ul>G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    8. 8. <ul><li>Self-Service is Maturing </li></ul><ul><ul><li>24/7/365 ordering </li></ul></ul><ul><ul><li>Disintermediation </li></ul></ul>source: www.s1.com Self-Service complementing Full-service: Example from the Insurance Industry G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    9. 9. <ul><li>One-stop life-needs providers </li></ul><ul><ul><li>Wal-Mart </li></ul></ul><ul><li>One-stop lifestyle providers </li></ul><ul><ul><li>The Gap </li></ul></ul><ul><li>One-stop life-path providers </li></ul><ul><ul><li>Toys-R-Us </li></ul></ul>Long term drivers and demand for integrated solutions are clear G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    10. 10. G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    11. 11. G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    12. 12. G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    13. 13. Integrated Solutions, Not Piecemeal Products Past -- Product-based competition Product functionality Price Service <ul><li>Comprehensive range of products and services </li></ul><ul><li>Solution-oriented </li></ul><ul><li>Integrated & Personalized </li></ul><ul><li>Lifetime value approach </li></ul><ul><li>What is the total cost of ownership </li></ul><ul><li>What is the ROI? </li></ul><ul><li>Customer self-service </li></ul><ul><li>Configurations geared to needs </li></ul><ul><li>Simplified decision-making </li></ul>Product and service Value Customer empower- ment Today -- Solution-based competition G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    14. 14. <ul><li>Cross-selling and up-selling while providing service. </li></ul><ul><li>Home Depot is in “perpetual service mode.” </li></ul><ul><li>Users expect more from a web site </li></ul><ul><li>Customers demand customized and consistent experience across channels and products </li></ul>G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    15. 15. <ul><li>An interesting experience with AT&T </li></ul><ul><ul><li>Getting a bill for $0.00 </li></ul></ul><ul><ul><li>Receiving collection notices for $0.00 </li></ul></ul><ul><li>Moving from transactional only sites to relationship sites </li></ul><ul><ul><li>Must integrate marketing, selling and customer service into all aspects of the business and customer experience </li></ul></ul>G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    16. 16. <ul><li>Consumers expect prompt and accurate delivery of the goods they have ordered. </li></ul><ul><li>Expectation -- “We’ll put up a website and ship stuff out. It’ll be great!” </li></ul><ul><li>Result – Fulfillment is hard. Lots of .com fatalities after Xmas 1999 </li></ul><ul><li>Our understanding -- Catalog and Online fulfillment is hard: </li></ul><ul><ul><li>Average order size of 1.7 items </li></ul></ul><ul><ul><li>Picking individual items </li></ul></ul><ul><ul><li>No bulk shipments, individually packed </li></ul></ul>G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    17. 17. <ul><li>Let the customer have access to your tracking system </li></ul><ul><li>Provide visibility into the supply chain </li></ul>Information Flows Goods Flow Manufacturers Wholesale Distributors Suppliers Customers Retailers G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    18. 18. <ul><li>Focus on core competencies </li></ul><ul><li>Cost reduction on a global scale – IT enabled outsourcing models </li></ul><ul><li>Global service outsourcing trends not local outsourcing anymore </li></ul>Virtual enterprise designs– Requirement Boundary Spanning Coordination G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    19. 19. <ul><li>Separation of marketing and manufacturing, allowing companies to specialize in one or the other </li></ul><ul><li>Sara Lee example: “Move from a capital/asset (or manufacturing) intensive company to a knowledge (and marketing) intensive firm” </li></ul>G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    20. 20. G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    21. 21. <ul><li>Give employees greater autonomy, decision making capability, advancement based on performance, e.g. Nordstrom </li></ul><ul><li>Employee retention </li></ul><ul><li>Don’t give employees technology, give them solutions </li></ul>G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    22. 22. G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    23. 23. <ul><li>Build vs Buy </li></ul><ul><li>ERP software: SAP, PeopleSoft, Baan </li></ul>G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India Best-of-Breed Approach mySAP.com <ul><ul><li>Individual networked applications </li></ul></ul><ul><ul><li>Individual interfaces </li></ul></ul><ul><ul><li>Overhead of maintenance </li></ul></ul><ul><ul><li>Data replication </li></ul></ul><ul><ul><li>High lifecycle costs </li></ul></ul><ul><ul><li>Seamless integration </li></ul></ul><ul><ul><li>Open integration architecture </li></ul></ul><ul><ul><li>Highly flexible for new business requirements (SCM, eProcurement, BI, CRM) </li></ul></ul>
    24. 24. <ul><li>Consistent service regardless of which of the company’s channels the consumer is using. </li></ul><ul><li>Example: Banks with branches, ATMs, call center, etc. </li></ul>Call center Branch Web ATM, In-store G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    25. 25. <ul><li>Integrate old and new applications so that all data is available. </li></ul><ul><li>Middleware </li></ul><ul><li>Enterprise Application Integration (EAI) </li></ul><ul><li>What’s Next – Web Services </li></ul><ul><ul><li>Break large scale apps into smaller chunks </li></ul></ul><ul><ul><li>Reassemble those components into services </li></ul></ul><ul><ul><li>Aggregate internal and external information services </li></ul></ul>G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    26. 26. <ul><li>Shift away from a PC-centric dependence towards a next-generation multi-device accessibility </li></ul><ul><li>Internet will be embedded in an endless variety of applications </li></ul><ul><li>Embedded Internet appliances will appear in the familiar form of washing machine, television, and remote control </li></ul><ul><li>Most successful devices will be easy-to-use, task-oriented devices </li></ul><ul><ul><li>Leverage benefits of Internet access to enhance their core functionalities </li></ul></ul>G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    27. 27. G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    28. 28. <ul><li>Voice, data, video on same network </li></ul><ul><ul><li>Goal: Unification of voice and data to support customer contact anywhere, anytime, via any channel. </li></ul></ul><ul><li>Improved speed and quality </li></ul><ul><li>New customer contact points (eg Web TV) </li></ul><ul><ul><li>Interesting research strategy via WebTV </li></ul></ul>G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    29. 29. Device Independence Travel Hotspots Office Vacation Hotspots Home Web Intranet Communication E-Learning Calendar Email Voice <ul><li>Mobile IP </li></ul><ul><li>Content Translation </li></ul><ul><li>Quality of Service </li></ul><ul><li>VPN </li></ul><ul><li>Content Networks </li></ul>G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
    30. 30. <ul><li>Effectiveness </li></ul><ul><li>Efficiency </li></ul><ul><li>Integration </li></ul><ul><li>Convenience </li></ul>The core aspect in trend-watching is balancing exuberance vs. uncertainty G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
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