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What the Customer Wanted - a modern fable
What the Customer Wanted - a modern fable
What the Customer Wanted - a modern fable
What the Customer Wanted - a modern fable
What the Customer Wanted - a modern fable
What the Customer Wanted - a modern fable
What the Customer Wanted - a modern fable
What the Customer Wanted - a modern fable
What the Customer Wanted - a modern fable
What the Customer Wanted - a modern fable
What the Customer Wanted - a modern fable
What the Customer Wanted - a modern fable
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What the Customer Wanted - a modern fable

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a short story about how not to succeed at business innovation …

a short story about how not to succeed at business innovation

Published in: Business, Education
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  • 1. what the customer wanted… a short story about how not to succeed at business innovation© Arnold Wytenburg
  • 2. #1 - what the customer asked for© Arnold Wytenburg
  • 3. #2 - what the CEO envisioned© Arnold Wytenburg
  • 4. #3 - what management proposed© Arnold Wytenburg
  • 5. #4 - what the engineers designed© Arnold Wytenburg
  • 6. #5 - what the research recommended© Arnold Wytenburg
  • 7. #6 - what the marketing department pitched© Arnold Wytenburg
  • 8. #7 - what the developers delivered© Arnold Wytenburg
  • 9. #8 – what the competition offered© Arnold Wytenburg
  • 10. #9 - what the money did© Arnold Wytenburg
  • 11. #10 - what the customer wanted in the first place© Arnold Wytenburg
  • 12. What can we learn here? 1 2 3 4 5 6 7 8 9 10© Arnold Wytenburg

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