Brainstorming Business Ideaskey concepts for business innovators & entrepreneurs
Innovative business ideas arise only                     when we apply creativity to a purpose   The challenge is to cross...
Usually we think of individuals as                     creative, but creativity occurs when                     people act...
“The task is not to see what no one else                                   has seen, but to think what nobody has         ...
Opportunity knocks at least once every                            seven days… are you listening?   Maintaining            ...
The problem with most problems is that                     we don’t really know what the problem                     is   ...
No business idea can survive its initial                                   exposure to a potential customer               ...
Visualize (or sketch, model, simulate,                               etc) how a customer or end user                      ...
Not every spark lights a fire… consider                          that “90% of everything is crap, and                     ...
Modest ideas tend to deliver modest                           results   Look for ideas that:               1. Combine your...
The nature of business is networked,                     and can best be thought of as a form                     of ‘ecol...
A warm-up exercise…   1. Watch “20 Questions for Startup Success”      with Norm Meyrowitz, former President of      Macro...
Pitching your ideas involves making sure                        the most important points are                        commu...
Chaos, panic, disorder…my work is done herearnold.wytenburg@utoronto.ca
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Brainstorming Business Ideas

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concepts, tools & best practices for brainstorming business ideas

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Brainstorming Business Ideas

  1. 1. Brainstorming Business Ideaskey concepts for business innovators & entrepreneurs
  2. 2. Innovative business ideas arise only when we apply creativity to a purpose The challenge is to cross “the creativity gap”© Arnold Wytenburg 2
  3. 3. Usually we think of individuals as creative, but creativity occurs when people act in concert with the surrounding environment. Getting to “there” starts by defining “here” … this is often harder than you think, especially when teams are involved© Arnold Wytenburg 3
  4. 4. “The task is not to see what no one else has seen, but to think what nobody has yet thought about that which everyone already sees.” The best ‘new’ ideas come from combining old ideas in novel and interesting ways… Consider: – The first automobile – The first telephone – The first computer – The first spacecraft – etc, etc© Arnold Wytenburg 4
  5. 5. Opportunity knocks at least once every seven days… are you listening? Maintaining Letting go of Creating the status quo… the past… future… i.e. Establish uniform i.e. Introduce new i.e. Establish a design and designs, drop old completely new manufacturing ones paradigm standards© Arnold Wytenburg 5
  6. 6. The problem with most problems is that we don’t really know what the problem is Typically, the ‘real’ problem has less to do with the things we think about, and more to do with the way we do our thinking about those things. Start by looking around, not ahead… what is actually happening today is generally far more useful to know than what we can predict© Arnold Wytenburg 6
  7. 7. No business idea can survive its initial exposure to a potential customer without needing to be completely rethought Put yourself in the customer’s shoes to find out what’s really happening, and what really needs attention: – The ‘economic’ customer • the person who pays you – The ‘functional’ customer • the “end user” – The ‘beneficial’ customer • the person who gains a direct benefit from a purchase – The ‘decision maker’ • the person who decides to buy – The ‘decision influencer’ • the person who shapes the decision to buy© Arnold Wytenburg 7
  8. 8. Visualize (or sketch, model, simulate, etc) how a customer or end user will ‘consume’ your product, service, or experience Ask and describe: – What problems are solved? Created? – What processes are improved? Needed? – What new functions are performed? Eliminated? – What costs are removed? Deferred? Added? – What special knowledge is no longer needed? Required? – Etc, etc The goal is to make your ideas as concrete as possible: – A word is worth 10–3 pictures – A picture is worth 10–3 prototypes© Arnold Wytenburg 8
  9. 9. Not every spark lights a fire… consider that “90% of everything is crap, and most of the rest isn’t very interesting” Good ideas involve a lot of experimentation Follow “Silver’s Law”: – Find a major problem – Identify an elegant solution – Have the best team for the job© Arnold Wytenburg 9
  10. 10. Modest ideas tend to deliver modest results Look for ideas that: 1. Combine your skills, knowledge & motivation 2. Push the envelope by doing something different 3. Provide customers with a measurable benefit To qualify as viable “business ideas” they’ll need to make a “10X difference”© Arnold Wytenburg 10
  11. 11. The nature of business is networked, and can best be thought of as a form of ‘ecology’ Recognize that doing business is a complex affair involving a lot of collaboration… use your ‘creative sweet spot’ to help you find a niche© Arnold Wytenburg 11
  12. 12. A warm-up exercise… 1. Watch “20 Questions for Startup Success” with Norm Meyrowitz, former President of Macromedia 2. Visit the Museum of Modern Betas, and briefly answer Norm’s first 5 questions for at least 2 “beta” business ideas© Arnold Wytenburg 12
  13. 13. Pitching your ideas involves making sure the most important points are communicated in the simplest, fastest way possible To communicate your idea: – Identify/quantify a specific problem/opportunity – Describe how you propose to solve it – State your unique qualifications for doing so© Arnold Wytenburg 13
  14. 14. Chaos, panic, disorder…my work is done herearnold.wytenburg@utoronto.ca

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