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Public Service Media in the Digital Age
 

Public Service Media in the Digital Age

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Draft presentation prepared for ARNIC Spring 08 Workshop on "US Digital Policy in the Global Context: Issues and Prospects Beyond 2008"...

Draft presentation prepared for ARNIC Spring 08 Workshop on "US Digital Policy in the Global Context: Issues and Prospects Beyond 2008"
http://arnic.info/workshop08.php
(copyright 2008 by the authors)

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    Public Service Media in the Digital Age Public Service Media in the Digital Age Presentation Transcript

    • Public Service Media in the Digital Age Annenberg Research Network for International Communications April 11, 2008
    • Public Media in the US Built on Broadcasting Model
      • CPB, PBS, NPR established 1967-1970
      • Still retain high level of public trust
      • But audience for public TV declining
        • and aging
      • Like commercial broadcasters, pubcasters slow to adapt to new media environment
      06/02/09
    • Old and New Media Environment 06/02/09 For-Profit Public/Nonprofit Vertical (aka old media) Horizontal (aka new media) Broadcast TV, radio Cable, satellite TV Most newspapers and magazines Telco TV CPB PBS - 355 stations NPR - 860 stations YouTube Flickr Huffington Post Current TV MySpace, Facebook Low Power FM Public Access TV Many blogs Wikipedia, Wikinews
    • How Does New Media Differ from Old?
      • Participation by “the people formerly known as the audience”
        • User generated content (UGC)
        • Collaborative production and filtering
        • Digital, peer-to-peer distribution
        • Many-to-many communication
      • Abundance of content, both good and bad
      • More narrowly focused media channels that serve distinct communities (?)
      06/02/09
    • Pubcasters Face Difficult Transition
      • Broadcast culture wants centralized control
        • Seeks UGC while still retaining editorial filters
        • Uncomfortable with participatory production and distribution models
      • Need to form alliances with new partners
      • Need strategies to cope with constant change
      • Public funding makes risk-taking difficult
      06/02/09
    • Innovations by US Pubcasters
      • Podcasts from NPR and member stations
      • NPR Mobile Web and Voice (beta)
      • PRX - Public Radio Exchange
      • Vocalo - Chicago Public Radio
      • Digital Distribution Consortium (radio)
      • PBS KIDS Online
      • PBS content distribution via BitTorrent
      06/02/09
    • UK Public Service Media Evolution
      • BBC moving into new media across many fronts
        • iPlayer provides on-demand access to BBC TV content
        • Mobile browser service to news, sports, weather sites
        • Staff of >1000 in Future Media & Technology Group
      • But participatory content models slow to take hold
        • “ Our DNA remains one-to-many” (Richard Sambrook, Director, BBC Global News, March 2008)
      06/02/09
    • UK Plan for Public Service Publishers On Hold
      • UK Regulator (Ofcom) proposed PSPs in 2004
        • Commission and/or create participatory content for digital distribution
        • Provide local services using new media
        • Bring new competition to BBC
      • PSP concept shelved in March 2008 due to “unheralded diversity of interactive media”
      06/02/09
    • Where’s the Public Interest in Public Media Evolution?
      • What priorities for US public media in the new environment?
        • In-depth news and other content?
        • Serving the underserved?
        • Education or other “public service” applications?
        • Support for participatory democratic processes and values?
      • Rely on existing entities or build new ones?
      • What public resources are required?
      06/02/09
    • Placeholder for Sasha’s Section 06/02/09
    • Principles of Public New Media
      • Participatory
        • User generated content (UGC)
        • Collaborative production and filtering
        • Digital, peer-to-peer distribution
        • Many-to-many communication
      • Free and open content, formats, infrastructure
      • Content distributed across multiple platforms
      06/02/09
    • Prospective Case Study Examples for New Public Media
      • PRX
      • Denver Open Media
      • Vocalo
      • Community-based, low power fm
      • Archive.org
      • Global Voices
      • Examples from UK, Korea, other countries
      06/02/09