Network Culture and Infrastructure in Brazil Gilson Schwartz Annenberg Research Park Colloquium January, 20, 2009

Brazil – Rank 65, DOI = 0,48

(*) (*) Compound Annual Growth Rate (CAGR)

ANATEL’s Broadband Forecast Broadband Quality Score

- 8,6 million connections (out of Pop. 192 million) up to 512 kbps – 45%, up to 1 Mbps – 21%, > 1 Mbps – 7% Underserving Broadband

- 8,6 million connections (out of Pop. 192 million)

up to 512 kbps – 45%, up to 1 Mbps – 21%, > 1 Mbps – 7%

ITU Global View http://www.itu.int/ITU-D/connect/gblview/

http://www.itu.int/ITU-D/connect/gblview/

Mass Media X Telecom in Brazil 2006 Faturamento do setor de comunicações em 2006 por mídia (R$ milhões) Mass Communication: R$ 17 billion Telecom: R$ 120 billion

Revenues, 2006 (R$ million) by Channel

Revenues, 2006 (R$ million) by Channel

Major TV Networks

Broadcasting TV – Property Structure

Cellphone Penetration – Anatel Forecasts

Telecenters: Alternative? 5,100 points reported (ONID): http://mapa.onid.org.br/ 16,722 points reported, 108 digital inclusion initiatives (MCT): http://marula.ibict.br/inclusao/index.php?option=com_content&task=view&id=834&Itemid=25 Disintegrated public policy: http://www.inclusaodigital.gov.br/inclusao/

5,100 points reported (ONID): http://mapa.onid.org.br/

16,722 points reported, 108 digital inclusion initiatives (MCT): http://marula.ibict.br/inclusao/index.php?option=com_content&task=view&id=834&Itemid=25

Disintegrated public policy: http://www.inclusaodigital.gov.br/inclusao/

Informational and Cultural Apartheid in Brazil 2005 76 Open TV commercial broadcasting 3004 Internet cafes 4967 TV Generation 5329 Subsciption based cable TV 2710 FM Radios 4355 AM Radios 3843 Bookstores 2518 Stores (CDs, DVDs) 1251 Vídeorentals 5061 Cinemas 4403 THEATERS CITIES WITHOUT EQUIPMENT