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arne.nielsen@no.ibm.com
0047 66998163 (unified)
© ARNE SIGURD ROGNAN NIELSEN
Coming up:
Social Business
Changes Everything
...
arne.nielsen@no.ibm.com
0047 66998163 (unified)
SOCIAL
BUSINESS
EVERYTHING
CHANGES
© ARNE SIGURD ROGNAN NIELSEN
tirsdag 14....
arne.nielsen@no.ibm.com
0047 66998163 (unified)
3
NONE OF US IS SMARTER
THAN ALL OF US!
© ARNE SIGURD ROGNAN NIELSEN
tirsda...
arne.nielsen@no.ibm.com
0047 66998163 (unified)
3© ARNE SIGURD ROGNAN NIELSEN
There’s a wonderful word in Swahili that I th...
arne.nielsen@no.ibm.com
0047 66998163 (unified) 4
It’s all about BRAINS
How many brains are there in your company?
How do y...
arne.nielsen@no.ibm.com
0047 66998163 (unified)
Is social really
something new?
© ARNE SIGURD ROGNAN NIELSEN
tirsdag 14. ma...
arne.nielsen@no.ibm.com
0047 66998163 (unified)
6
Email is inefficient and slow
© ARNE SIGURD ROGNAN NIELSEN
33 vs 8
- shar...
arne.nielsen@no.ibm.com
0047 66998163 (unified)
7
We need to change
the way we work
5.3 hours wasted
per employee every wee...
arne.nielsen@no.ibm.com
0047 66998163 (unified) 8
What we really MUST do!
© ARNE SIGURD ROGNAN NIELSEN
Source: IBM Global C...
arne.nielsen@no.ibm.com
0047 66998163 (unified) 9
Change is the only option!
© ARNE SIGURD ROGNAN NIELSEN
tirsdag 14. mai 13
arne.nielsen@no.ibm.com
0047 66998163 (unified)
1
Facebook does not make you a
Social Business
Sharing documents does not m...
arne.nielsen@no.ibm.com
0047 66998163 (unified) 1
« We need to connect
people with other people,
not connect people with
do...
arne.nielsen@no.ibm.com
0047 66998163 (unified) 1
Documents do not create business value
Activities create business value
P...
arne.nielsen@no.ibm.com
0047 66998163 (unified) 1
There is a BIG difference!
© ARNE SIGURD ROGNAN NIELSEN
tirsdag 14. mai 13
arne.nielsen@no.ibm.com
0047 66998163 (unified)
« A Social Business is a business
that embeds «social» in all of its proces...
arne.nielsen@no.ibm.com
0047 66998163 (unified) 1
It’s not about Technology,
it’s about Business!
« I find the whole notion ...
arne.nielsen@no.ibm.com
0047 66998163 (unified) 1
Social performs better!
© ARNE SIGURD ROGNAN NIELSEN
Source: IBM Global C...
arne.nielsen@no.ibm.com
0047 66998163 (unified)
2
Collective IQ drives business
© ARNE SIGURD ROGNAN NIELSEN
tirsdag 14. ma...
arne.nielsen@no.ibm.com
0047 66998163 (unified) 4
« It is a mathematical fact that if the average
number of relations betwe...
arne.nielsen@no.ibm.com
0047 66998163 (unified)
2
Social Businesses works
faster than their competition
© ARNE SIGURD ROGNA...
arne.nielsen@no.ibm.com
0047 66998163 (unified)
2© ARNE SIGURD ROGNAN NIELSEN
McKinsey says:
Source: McKinsey Global Instit...
arne.nielsen@no.ibm.com
0047 66998163 (unified)
2
« When adopted at scale across an emerging type of
networked enterprise a...
arne.nielsen@no.ibm.com
0047 66998163 (unified)
© ARNE SIGURD ROGNAN NIELSEN
tirsdag 14. mai 13
arne.nielsen@no.ibm.com
0047 66998163 (unified) 2
Social Businesses grows
faster than their competition
© ARNE SIGURD ROGNA...
arne.nielsen@no.ibm.com
0047 66998163 (unified) 4
« Culture is all about doing things together!»
Trond-Are Utle
© ARNE SIGU...
arne.nielsen@no.ibm.com
0047 66998163 (unified) 4
« You don’t get value out of the IT investment.
You get the value from wh...
arne.nielsen@no.ibm.com
0047 66998163 (unified) 4
« A culture that values transparency gives managers
more control than one...
arne.nielsen@no.ibm.com
0047 66998163 (unified)
« It is the collaboration between employees
with different competencies, th...
arne.nielsen@no.ibm.com
0047 66998163 (unified)
2
Lots of improvements
© ARNE SIGURD ROGNAN NIELSEN
tirsdag 14. mai 13
arne.nielsen@no.ibm.com
0047 66998163 (unified) 1
Are you still a caveman?
Do you have a virtual cell office inside your he...
arne.nielsen@no.ibm.com
0047 66998163 (unified) 2
Get out of your cave!
© ARNE SIGURD ROGNAN NIELSEN
tirsdag 14. mai 13
arne.nielsen@no.ibm.com
0047 66998163 (unified) 2© ARNE SIGURD ROGNAN NIELSEN
tirsdag 14. mai 13
arne.nielsen@no.ibm.com
0047 66998163 (unified)
Use any device iOS, Android, Windows
Mobile, Blackberry
© ARNE SIGURD ROGNA...
arne.nielsen@no.ibm.com
0047 66998163 (unified) 2© ARNE SIGURD ROGNAN NIELSEN
#1 #1#1Social Business Market Leader
4 consec...
arne.nielsen@no.ibm.com
0047 66998163 (unified)
THANKS
FOR
COMING
© ARNE SIGURD ROGNAN NIELSEN
tirsdag 14. mai 13
arne.nielsen@no.ibm.com
0047 66998163 (unified)
SEEING IS
BELIEVING
LIVE DEMO
© ARNE SIGURD ROGNAN NIELSEN
tirsdag 14. mai ...
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Social business changes everything

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  1. 1. arne.nielsen@no.ibm.com 0047 66998163 (unified) © ARNE SIGURD ROGNAN NIELSEN Coming up: Social Business Changes Everything Arne Sigurd Rognan Nielsen Collaboration & Social Business Evangelist IBM Collaboration Solutions arne.nielsen@no.ibm.com 0047 41535313 www.mynotesblog.com @mynotesblog tirsdag 14. mai 13
  2. 2. arne.nielsen@no.ibm.com 0047 66998163 (unified) SOCIAL BUSINESS EVERYTHING CHANGES © ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
  3. 3. arne.nielsen@no.ibm.com 0047 66998163 (unified) 3 NONE OF US IS SMARTER THAN ALL OF US! © ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
  4. 4. arne.nielsen@no.ibm.com 0047 66998163 (unified) 3© ARNE SIGURD ROGNAN NIELSEN There’s a wonderful word in Swahili that I think expresses one of the imperatives for the future of Africa. The word is “harambee.” It means pulling together, collaborating and supporting each other. I believe that is one of the key factors in the ability of African countries to create sustainable and equitable economic growth will be the emergence of innovation ecosystems. Harambee perfectly captures an essential element of such ecosystems - the ability of institutions and individuals to pull together and build a mutually supportive environment. «Harambee» Takreem El-Tohamy, GM, IBM Middle East and Africa tirsdag 14. mai 13
  5. 5. arne.nielsen@no.ibm.com 0047 66998163 (unified) 4 It’s all about BRAINS How many brains are there in your company? How do you use that capacity? What about CLUSTERING all these brains? © ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
  6. 6. arne.nielsen@no.ibm.com 0047 66998163 (unified) Is social really something new? © ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
  7. 7. arne.nielsen@no.ibm.com 0047 66998163 (unified) 6 Email is inefficient and slow © ARNE SIGURD ROGNAN NIELSEN 33 vs 8 - sharing is smart and quick Adapted from an illustration by Chris Rasmussen, US National Geospatial Intelligence Agency tirsdag 14. mai 13
  8. 8. arne.nielsen@no.ibm.com 0047 66998163 (unified) 7 We need to change the way we work 5.3 hours wasted per employee every week due to inefficient processes 42 % make decisions with the wrong input at least once a week 2/3 of people can’t find the help they know is out there 2 hours per day spent looking for the right information and expertise 800 billion business events daily 98% of CEO’s say they need to restructure the way their organizations work Source: IBM CEO study 2008 © ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
  9. 9. arne.nielsen@no.ibm.com 0047 66998163 (unified) 8 What we really MUST do! © ARNE SIGURD ROGNAN NIELSEN Source: IBM Global CHRO Study 2010 tirsdag 14. mai 13
  10. 10. arne.nielsen@no.ibm.com 0047 66998163 (unified) 9 Change is the only option! © ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
  11. 11. arne.nielsen@no.ibm.com 0047 66998163 (unified) 1 Facebook does not make you a Social Business Sharing documents does not make you a Social Business © ARNE SIGURD ROGNAN NIELSEN So you think you are a social business? tirsdag 14. mai 13
  12. 12. arne.nielsen@no.ibm.com 0047 66998163 (unified) 1 « We need to connect people with other people, not connect people with documents and dead paper!» © ARNE SIGURD ROGNAN NIELSEN *ISBN 978-87-400-0545-5 www.unboss.com Lars Kolind, Jacob Bøtter, UNBOSS* tirsdag 14. mai 13
  13. 13. arne.nielsen@no.ibm.com 0047 66998163 (unified) 1 Documents do not create business value Activities create business value People do activities Be people and activity centric! Focus on business value! © ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
  14. 14. arne.nielsen@no.ibm.com 0047 66998163 (unified) 1 There is a BIG difference! © ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
  15. 15. arne.nielsen@no.ibm.com 0047 66998163 (unified) « A Social Business is a business that embeds «social» in all of its processes, connecting people to people, people to information, and data to insight. It is a company that engages its employees and clients in a two-way dialogue with social tools, is transparent in sharing its expertise beyond its four walls, and is nimble in its use of insights to change on a dime. It is different from social media, in that social media primarily addresses or focuses on marketing and public relations.» - Sandy Carter, IBM And transform Insight to Activities!! © ARNE SIGURD ROGNAN NIELSEN Sandy Carter is Vice President, Social Business and Collaboration Solutions Sales and Evangelism, tirsdag 14. mai 13
  16. 16. arne.nielsen@no.ibm.com 0047 66998163 (unified) 1 It’s not about Technology, it’s about Business! « I find the whole notion of adoption, which usually means software adoption, to be slightly problematic. What we really should be talking about is redesigning organizations and their networks to harness people power to get things done quicker, better and cheaper, and enabling businesses to scale in a better way. This, not tool use, is probably the goal of social business design and Enterprise 2.0.» Lee Bryant, Headshift © ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
  17. 17. arne.nielsen@no.ibm.com 0047 66998163 (unified) 1 Social performs better! © ARNE SIGURD ROGNAN NIELSEN Source: IBM Global CHRO Study 2010 tirsdag 14. mai 13
  18. 18. arne.nielsen@no.ibm.com 0047 66998163 (unified) 2 Collective IQ drives business © ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
  19. 19. arne.nielsen@no.ibm.com 0047 66998163 (unified) 4 « It is a mathematical fact that if the average number of relations between people in an organization increases by 20 percent - the value creation in the organization increases by appx. 40 percent!» Lars Kolind, Jacob Bøtter, UNBOSS © ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
  20. 20. arne.nielsen@no.ibm.com 0047 66998163 (unified) 2 Social Businesses works faster than their competition © ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
  21. 21. arne.nielsen@no.ibm.com 0047 66998163 (unified) 2© ARNE SIGURD ROGNAN NIELSEN McKinsey says: Source: McKinsey Global Institute July 2012: The social economy: Unlocking value and productivity through social technologies tirsdag 14. mai 13
  22. 22. arne.nielsen@no.ibm.com 0047 66998163 (unified) 2 « When adopted at scale across an emerging type of networked enterprise and integrated into the work processes of employees, social technologies can boost a company’s financial performance and market share, respondents say, confirming last year’s survey results. Executives at internally networked organizations note the highest improvement in benefits from interactions with employees; those at externally networked organizations, from interactions with customers, partners, and suppliers. Executives at fully networked organizations report greater benefits from both internal and external interactions.» McKinsey Quarterly © ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
  23. 23. arne.nielsen@no.ibm.com 0047 66998163 (unified) © ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
  24. 24. arne.nielsen@no.ibm.com 0047 66998163 (unified) 2 Social Businesses grows faster than their competition © ARNE SIGURD ROGNAN NIELSEN IBM wrote their first Social Guidelines already in 2005 ! tirsdag 14. mai 13
  25. 25. arne.nielsen@no.ibm.com 0047 66998163 (unified) 4 « Culture is all about doing things together!» Trond-Are Utle © ARNE SIGURD ROGNAN NIELSEN * Trond-Are Utle is Director of Sales at Symfoni Software, Norway tirsdag 14. mai 13
  26. 26. arne.nielsen@no.ibm.com 0047 66998163 (unified) 4 « You don’t get value out of the IT investment. You get the value from what people do with it!» Chris Potts © ARNE SIGURD ROGNAN NIELSEN * Chris Potts is a corporate strategist, specializing in investing in change and IT tirsdag 14. mai 13
  27. 27. arne.nielsen@no.ibm.com 0047 66998163 (unified) 4 « A culture that values transparency gives managers more control than one that values control. Transparency between functions enables Prada to respond to changing market tastes very quickly.» Patrizio Bertelli, CEO Prada* © ARNE SIGURD ROGNAN NIELSEN * Harvard Business Review, September 2012 tirsdag 14. mai 13
  28. 28. arne.nielsen@no.ibm.com 0047 66998163 (unified) « It is the collaboration between employees with different competencies, that makes the best knowledge based organizations flourish!» Lars Kolind, Jacob Bøtter, UNBOSS © ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
  29. 29. arne.nielsen@no.ibm.com 0047 66998163 (unified) 2 Lots of improvements © ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
  30. 30. arne.nielsen@no.ibm.com 0047 66998163 (unified) 1 Are you still a caveman? Do you have a virtual cell office inside your head? © ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
  31. 31. arne.nielsen@no.ibm.com 0047 66998163 (unified) 2 Get out of your cave! © ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
  32. 32. arne.nielsen@no.ibm.com 0047 66998163 (unified) 2© ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
  33. 33. arne.nielsen@no.ibm.com 0047 66998163 (unified) Use any device iOS, Android, Windows Mobile, Blackberry © ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
  34. 34. arne.nielsen@no.ibm.com 0047 66998163 (unified) 2© ARNE SIGURD ROGNAN NIELSEN #1 #1#1Social Business Market Leader 4 consecutive years in a row according to IDC IBM Connections #1 tirsdag 14. mai 13
  35. 35. arne.nielsen@no.ibm.com 0047 66998163 (unified) THANKS FOR COMING © ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
  36. 36. arne.nielsen@no.ibm.com 0047 66998163 (unified) SEEING IS BELIEVING LIVE DEMO © ARNE SIGURD ROGNAN NIELSEN tirsdag 14. mai 13
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