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Redes sociales y negocios
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Transcript

  • 1. REDES SOCIALES Y NEGOCIOS Arnoldo Álvarez Moreno
  • 2. Propósito en los negocios ¿Vender? Generar Mantener Hacer crecer REPUTACIÓN DE MI NEGOCIO
  • 3. PROSUMIDORES
  • 4. Identificar Blogs Marcadores Sociales Por grupos sociales MicrobloggingRedes profesionales Gestores audiovisuales
  • 5. La importancia • http://www.youtube.com/watch?v=h42UeR- f8ZA • http://www.youtube.com/watch?v=FZ1st1Vw 2kY
  • 6. Herramientas sociales
  • 7. ¿Viral? • http://www.youtube.com/watch?v=7WmMcq p670s • http://www.youtube.com/watch?v=bNF_P281 Uu4 • http://www.youtube.com/watch?v=zlfKdbWw ruY • http://www.youtube.com/watch?v=Pwe- pA6TaZk
  • 8. ¿Cómo? Creatividad Interés Liga de información
  • 9. ¿Community Manager/Social Media Manager? Culta Empática Experto en redes sociales Experto comunicador Capaz de cerrar la venta Con la camiseta bien puesta
  • 10. REPUTACIÓN DE MI NEGOCIO ONLINE $
  • 11. ESTRATEGIA
  • 12. ESTRATEGIA ¿A QUIÉN? ¿PARA QUÉ? NO VENDER