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The Era of Mobile Marketing        Arnab Ganguly    Head – Digital Marketing       Y Media Labs Inc.
Computer Gen 1970 -2010
Era of Smartphones and Tablets-2012
Why Mobile?“Mobile is ramping up faster than any othertechnology we have seen in the past”                                ...
Why Mobile?
Why Mobile?
Why Mobile?
Smartphone Market
Smartphone Market - IndiaIt is interesting to note that Nokia’s still leads the Smartphone Market share, however,it has se...
What do we do?
Where do we use?               59%            Waiting in              Line               40%            Socializing   39% ...
Action Oriented  Search Engines – 77%  Social Networking – 65%  Retail Websites – 46%  Videos/ Music – 43%  General Consum...
Variety of ActionsCalled the Business – 61%Visited a Business – 59%Looked up Business on a Map – 58%Visited the Website of...
Goal of the Action          Discuss         Research       Visit Business         Purchase
Mobile Landscape
Mobile Landscape
Facts79% of the Online Advertisers don’t have a mobile websiteQueries on mobile devices – Restaurants and Goods80% check t...
Mobile Landing Page                     Keep the Layout SimpleBest Practices                   Design for Thumbs – Not Mic...
What you need to do                    Content viewable at arms lengthSimple Layout                      Rich Media and Co...
What you need to do                     Prevent Accidental ClicksDesign Issues                  Scrolling – Vertical or Ho...
What you need to do                  Key PointersContent           Action Oriented Experience                 Site Navigat...
What you need to doMobile Features                        Mobile to Store                   Leverage Phone Functions      ...
What you need to do                   Shorter Conversion FunnelConversion                      Easy to Understand         ...
Importance of being MobileIn the coming years, customers are going to find yourbusiness through mobile devices. Mobile pla...
Keep in Mind• Mobile users have high expectation• 58% users want mobile sites to load quickly faster  than desktops for su...
Keep in Mind• Understand the conflict Mobile Site vs  Mobile Apps• Rendering in different devices• Mobile Analytics Data• ...
Q&A
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
Mobile Marketing
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Mobile Marketing

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What you should consider when thinking of mobile marketing.

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Transcript of "Mobile Marketing"

  1. 1. The Era of Mobile Marketing Arnab Ganguly Head – Digital Marketing Y Media Labs Inc.
  2. 2. Computer Gen 1970 -2010
  3. 3. Era of Smartphones and Tablets-2012
  4. 4. Why Mobile?“Mobile is ramping up faster than any othertechnology we have seen in the past” Mary Meeker(Kleiner Perkins)Globally, Smartphone Market grew 61% in 2011 with total shipmentvolumes reaching 491.4 million units in 2011, a whopping increaseof over 304.7 million units in 2010! Smartphones are replacingfeatures phones at much faster rate than expected, thanks toconsistently falling pricing.
  5. 5. Why Mobile?
  6. 6. Why Mobile?
  7. 7. Why Mobile?
  8. 8. Smartphone Market
  9. 9. Smartphone Market - IndiaIt is interesting to note that Nokia’s still leads the Smartphone Market share, however,it has seen a major fall in 2011. Nokia lost about 50% of its market share from 60% atthe start of the 2011 to sub 40% by the end of the year.
  10. 10. What do we do?
  11. 11. Where do we use? 59% Waiting in Line 40% Socializing 39% 27% Bathroom Cooking
  12. 12. Action Oriented Search Engines – 77% Social Networking – 65% Retail Websites – 46% Videos/ Music – 43% General Consumer Behavior – 38%
  13. 13. Variety of ActionsCalled the Business – 61%Visited a Business – 59%Looked up Business on a Map – 58%Visited the Website of a Business – 54%
  14. 14. Goal of the Action Discuss Research Visit Business Purchase
  15. 15. Mobile Landscape
  16. 16. Mobile Landscape
  17. 17. Facts79% of the Online Advertisers don’t have a mobile websiteQueries on mobile devices – Restaurants and Goods80% check their mobile leaving their bed in morningMobile sites have higher success ratesSmartphones are the next big thing
  18. 18. Mobile Landing Page Keep the Layout SimpleBest Practices Design for Thumbs – Not Mice Prioritize Content Use Uniquely Mobile Features Make it easy for Conversion
  19. 19. What you need to do Content viewable at arms lengthSimple Layout Rich Media and Content Low Make Search Easy (For Large Content) Note of Page Download Time Consider yourself as a User
  20. 20. What you need to do Prevent Accidental ClicksDesign Issues Scrolling – Vertical or Horizontal Web 2.0 Designs Avoid Flash HTML 5
  21. 21. What you need to do Key PointersContent Action Oriented Experience Site Navigation Call To Action
  22. 22. What you need to doMobile Features Mobile to Store Leverage Phone Functions Facebook/Twitter Log In
  23. 23. What you need to do Shorter Conversion FunnelConversion Easy to Understand Don’t Over Do Don’t Confuse between Desktop/Mobile
  24. 24. Importance of being MobileIn the coming years, customers are going to find yourbusiness through mobile devices. Mobile platform willbe critical to business success.
  25. 25. Keep in Mind• Mobile users have high expectation• 58% users want mobile sites to load quickly faster than desktops for sure.• 38% of the users are willing to spend 30 seconds or less to get acquainted• Mobile sites can have a negative impact if it doesn’t satisfy users• Mobile optimized in terms of Rankings and User Interface
  26. 26. Keep in Mind• Understand the conflict Mobile Site vs Mobile Apps• Rendering in different devices• Mobile Analytics Data• Bounce Rate• Average time spend on mobile site• Conversion from Mobile to Desktop
  27. 27. Q&A
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