A A KUM R CHA
PRO M T B SW S
I I A
GA ESH PRA D Y DA
SA A V
SO URA P L
SUB DI M KA
HO P A R
It is a form of self-regulation , integrated into a
business model of a firm.
The concept came into prominence in the late
1960s and early 1970s.
This idea was mentioned popularly in 'strategic
management:a stakeholders approach' by
R. Edward Freeman in 1984.
TRIPLE BOTTOM LINE
PEOPLE – Relates to fair business
practices toward community and
region where corporate conducts
People,planet and profit
also known as the triple bottom
line, are words that are
practiced and realized in every
move made by an organisation.
PLANET – Refers to sustainable
practices .For example,abstaining
from production of weapons ,toxic
chemicals,batteries with dangerous
PROFIT – it Is the economic value
created by the organisation after
deducting the cost of all inputs,
including the cost of capital tied
up.thisdiffers from traditional
accounting deficiencies of profit.
ITC – corporate social responsibility
“Inspired by the opportunity to
a more secure and
sustainable future,ITC ltd.
Has structured innovative
business models that
leverage its brands,tech
capacity, agri - sourcing
strength and unmatched
trade distribution network
to create unique oppor-
CORE VALUESITC's core values are aimed at
developing a customerfocused,high -performance
organisation which creates
value for all its
Innovation – committed to
constantly pursue newer
s and management
services. committed to
innovate newer technolgy
and allocation of resources
towards enabling the
society in the direction
-tunities for sustainable
EXEMPLARY CONTRIBUTION TO
THE TRIPLE BOTTOM
PROFITA growing portfolio of business encompassing
packaging,agri & F
otels and IT
A tunover of US $ 7 billion and a
mkt.capitalisation of nearly US $ 35 billion.
T new FM businesses support the
and market reach of over 150small & medium
IT group provides direct employment to
more than 29000 people.
otal shareholder returns,measured in terms
of increase in market capitalisation and
dividends,grew at a compound rate of 26%
p.a. Over the last 15 years.
ITC- contribution to TBL...
PLANET ITC has been 'carbon-positive' seven years
in a row.
'solid waste recycling positive' for the last 5
'water positive' for ten consequtive
years;thus creating over 2 times more
rainwater harvesting potential than ITC's not
All environment,health and safety
management systems in ITC conform to
ITC- CONTRIBUTION TO TBL...
ITC's business generate livelihoods for over 5
Itc's globally recognised e-choupal initiative is
the world's largest rural digital infrastructure
benefitting over 4 million farmers.
Social and farm forestry initiative has
greened over 125000 hectars,creating over
56 million person days of employment
among the disadvantage.
Itc is also involved in watershad
development activities ,women
empowerment,,emancipatioon of women
and children,education,integrating animal
husbandry ,and many more.
ITC'S CSR ACTIVITIES
ITC's globally awarded e – choupal
initiative is a powerful illustration of a
unique business model that delivers large
societal value by co-creating rural markets
with local communities.
The e – choupal digital infrastructure
enables even small and marginalised
farmers in rural india,who are de-linked from
the formal market,to access relevant
information and quality inputs to enhance
farm competitive in the national and global
markets.customised agri-extension services
and farmer training schools through a
focused programme -”choupal pradarshan
khet”- enable farmers to access best
practices in agricultural and improve
Together the digital- physical-human
infrastructure has led to the creation of an
efficient 2 way channel- raising farmer
incomes and productivity,transforming rural
Intovibrant markets- empowering over 4
millionfarmers,which is world's largest
digital rural digital infrastructure.
ITC'S INITIATIVES IN
SOCIAL &FARM FORESTRY
ITC produces wood-pulp
&paperboards business from
renwable plantations cultivated by
tribals and farmers on their private
wastelands.ITC invested in
extensive R&D to create clonal
saplings when apart from being
disease resistant , grow much
faster and in harsher conditions.
A large number of tribals and
marginal farmers have benefitted
by growing these pulpwood
saplings on thair private
wastelands. ITC's paperboards
business is a willimg buyer of their
produce,whist the growers are free
to sell to the highest bidders in
Recently,itcs social forestry project in
andhra pradesh was registered
under the clean development
mechanism of the UN Framework
Convention on climate change.the
carbon credits earned will also he
shared with the tribals and
farmers,enabling them to
participate in an international
The ITC's afforestation programme
has been one of the very
succrssfull initiatives til date..thus
greening 125000 hectares and
providing over 56 million person
days of employment.
ITC afforestation activities:
greened over 77,000 hectares
,creating an estim
ated potential for 35 m
person day of em m am
ploy ent ong the
disadvantged.this has been highlighted in
ITC's 4th SustainabilityReport released by
Besides converting private wastelands into
productive assets and addressing critical issues
relating to biom depletion,soilerosion,water
,biodiversityand ecological balance
,this has enabled ITC to sequester twice the
ount of carbon em itted fromits
operations,contributing effectivelyto the
national goals of clim change m
Watershed development initiative:
TC's initiative in wate rshe d de ve lo pme nt
invo lve s irrig atio n o f o ve r 9 0 0 0 0 he ctare s
o f dryland.
Suppo rt the cre atio n o f wate rshe d pro je cts
in wate r-stre sse d are as, pro viding pre cio us
wate r re so urce s fo r ag riculture , rural
co mmunitie s and live sto ck. base d o n a
participato ry appro ach that invo lve s lo cal
co mmunitie s, t5he pro g ramme facilitate s
building re viving and maintainig ` waste s
harve sting structure sas we ll as
manag e me nt o f wate r re so urce s to re ve rse
land de g radatio n, pro vide critical
irrig atio n and incre ase ag ricultural
pro ductivitie s.
ssisting the wo me n to fo rm micro -he lp
g ro ups that e nable the m to build up small
saving s and se lf-e mplo yme nt and micro e nte rprise s.
Alarg e numbe r o f wo me n e arn inco me as se lfe mplo ye d wo rke rs o r as partne rs in micro e nte rprise s.
So urce s spe nt o n childre n's e ducatio n, he alth and
nutritio n, and it is a catalyst fo r g e ne rating
de ve lo pme nt.
Thus, I has be e n e co no mically e mpo we ring
ne arly 40 , 0 0 0 wo me n.
Providing supplementary education
TC's supple me ntary le arning ce ntre s o ffe r
additio nal co aching that backs up scho o l
le arning , ste mming dro p-o uts and e nabling mo re
childre n to co mple te scho o l.
Suppo rts o utre ach pro je cts, including mo bile
librarie s that fo ste rs the re ading habit and a
'ro aming -lapto p' pro g ramme that pro mo te s
co mpute r skills and inte ractive le arning .
Apro mine nt e xample o f such initiative s are the
classmate no te bo o ks which do nate rupe e s 1 fo r
e ve ry unit so ld.
WoW : wealth out of waste
I launche d its W W initiative a fe w ye ars ag o
to pro mo te re so urce co nse rvatio n and
re cycling . it cre ate s aware ne ss abo ut impo rtance
o f “ re duce -re use -re cycling ” in pro te cting and
re sto ring the e nviro nme nt amo ng the g e ne ral
public , scho o l-childre n, co rpo rate .
I also inculcate s the habit o f so urce se g re g atio n
and pro vide s re cyclable s fo r a numbe r o f
industrie s, e . g . Pape r, g lassplastic, e tc.
The y are o pe ratio nal in citie s like hyde rabad,
che nnai, bang alo re , co chin, co imbto re , e tc.
WoW : wealth out of waste
The W sche me he lps in aug me nting g re e n
co ve r, co nsume s scarce natural re so urce s, make s
surro unding s he althy and cre ate s live liho o d
o ppo rtunitie s fo r unde rprivile g e d pe o ple .
Thus, thro ug h all the se ste ps I is cre ating a
po sitive e nviro nme ntal Fo o tprint thro ug h waste
RENEWABLE ENERGY AT ITC :
REN A LE EN
ERGY SO URCES A D CA ON
EUTRA FUELS PRO VI M
DE ORE THA 38 %
OF THE COM A Y'S TO TA EN
ITC set up a 140MW wind energy facility
to provide power to company's
packaging unit in chennai.
It Commissioned a 21 MW
Plant in karnataka and a
2-5 MW plant in Rajasthan.
Additional investments in
Winds energy is made to
supplement the power re
-quirements of hotels
ITC : - GREEN CENTRE
AN EPITOME FOR ENVIRONMENT-FRIENDLY BUILDINGS
AROUND THE GLOBE
ITC GREEN CENTRE in gurgaon , is
Certified by US GREEN BUILDING
COUNCL for leadership in energy and
Environmental design,thus inspiring
Green buildingsd movement in india.
ITC green centre was re-certified as
The world's highest rated platinum
Certified green building by the
US GREEN BUILDINGS COUNCIL.
Itc's hotel division has taken up positive
step in the empowerment of the
differently abled people across their
Committed to the principal that everyone
should be treated with sensitivity and
empathy,over 100 differently abled
people have been employed.
ITC has created an atmosphere of
sensitivity and caring NCPEDP Shell
Helen Keller Award conferred on ITC
ITC's sustainability report :
The sustainability report highlights its milestones of
being water positive 5 years in a row,
Carbon positive for two years
Nearly zero solid waste discharge status.
Making it the only company in world to achieve this
It has successfully created a positive footprint in
rainwater harvesting where the potential created in
2006-07 is nearly 4 times the net water
consumption of all operations.
ITC's exemplary performance in achieving nearly
zero solid waste discharge status is demonstrated by
the fact that more than 95% of all solid waste have
The sustainability report ;published now for the 4th
consecutive year and in accordance to the stringent
G3 guidelines of the Global Reporting Initiative
,demonstrates ITC's continued commitment to the
triple bottom line objectives of contributing to
building economic,social and ecological capital for
HALL OF FAME :
Over the years ITC's CSR activities have
received accolades from around the
World Business Developement Award 2012
for ITC's social and farm forestry programmes.
FICCI Award for Outstanding Achievement in
rural and community development presented by
honourable finance minister,Sri Pranab
Development Gateway Award for
e-choupal's contribution to information and
communication technologies for development.
ITC's exemplary contribution in the direction
towards enhancing the human and natural
capital in our society with non-profit making
orientation is a diadem in its corporate
framework ,paving ways and setting examples for
future entrepreneurs towards a better business
environment and a far better society