Media Preparedness    By Mark Chamberlin, Armstrong Shank
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Media Preparedness By Mark Chamberlin, Armstrong Shank

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  • Jan McDaniel in WCCO Minneapolis
  • Cision provides world-class media intelligence services to executives and individuals employed in a range of disciplines, including public relations, investor relations, marketing, and corporate communications. Most of the Fortune 500 companies are among our client base, but we also provide media intelligence to small firms, PR agencies, non-profits and governmental organizations. Our broad range of services share one common aim – to help our clients become more efficient, effective, and ultimately more successful in their field of expertise. Since its founding in 1932, Cision, formerly Bacon's Information, has grown along with the communications industries it serves, evolving from its simple start to its present-day status as one of the world’s most extensive media intelligence and information services companies. Burrelle's® Press Clipping Bureau formed in New York City after founder Frank Burrelle overheard two businessmen lament the difficulty of keeping up with the news in the papers. Burrelle and his wife transformed their kitchen table to a press clipping bureau, pulling from New York City newspapers the news of interest to his customers. For this service, Burrelle's charged three cents per clip (newspapers cost two cents back then). The Media List Builder database is refreshed daily with updates from our research staff. Every journalist is checked for accuracy at least once a year, and each contact at major media is checked a minimum of four times a year. Because the media change so quickly, no large media database can be 100% accurate
  • Cision provides world-class media intelligence services to executives and individuals employed in a range of disciplines, including public relations, investor relations, marketing, and corporate communications. Most of the Fortune 500 companies are among our client base, but we also provide media intelligence to small firms, PR agencies, non-profits and governmental organizations. Our broad range of services share one common aim – to help our clients become more efficient, effective, and ultimately more successful in their field of expertise. Since its founding in 1932, Cision, formerly Bacon's Information, has grown along with the communications industries it serves, evolving from its simple start to its present-day status as one of the world’s most extensive media intelligence and information services companies. Burrelle's® Press Clipping Bureau formed in New York City after founder Frank Burrelle overheard two businessmen lament the difficulty of keeping up with the news in the papers. Burrelle and his wife transformed their kitchen table to a press clipping bureau, pulling from New York City newspapers the news of interest to his customers. For this service, Burrelle's charged three cents per clip (newspapers cost two cents back then). The Media List Builder database is refreshed daily with updates from our research staff. Every journalist is checked for accuracy at least once a year, and each contact at major media is checked a minimum of four times a year. Because the media change so quickly, no large media database can be 100% accurate
  • Cision provides world-class media intelligence services to executives and individuals employed in a range of disciplines, including public relations, investor relations, marketing, and corporate communications. Most of the Fortune 500 companies are among our client base, but we also provide media intelligence to small firms, PR agencies, non-profits and governmental organizations. Our broad range of services share one common aim – to help our clients become more efficient, effective, and ultimately more successful in their field of expertise. Since its founding in 1932, Cision, formerly Bacon's Information, has grown along with the communications industries it serves, evolving from its simple start to its present-day status as one of the world’s most extensive media intelligence and information services companies. Burrelle's® Press Clipping Bureau formed in New York City after founder Frank Burrelle overheard two businessmen lament the difficulty of keeping up with the news in the papers. Burrelle and his wife transformed their kitchen table to a press clipping bureau, pulling from New York City newspapers the news of interest to his customers. For this service, Burrelle's charged three cents per clip (newspapers cost two cents back then). The Media List Builder database is refreshed daily with updates from our research staff. Every journalist is checked for accuracy at least once a year, and each contact at major media is checked a minimum of four times a year. Because the media change so quickly, no large media database can be 100% accurate
  • Wendy’s Finger in the chili story
  • Courtesy Crew launched in July 2006 18 hours a day doing good deeds
  • Courtesy Crew launched in July 2006 18 hours a day doing good deeds
  • Aero Innovative Research – Valley Center World’s lightest, tightest folding, rigid full adjustable wheelchair PR News Wire Times Square April 2008
  • Wichita Smashburger Dec 2008 Derby – May 2009
  • Tulsa Hills Smashburger – July 2009 Mayor Kathy Taylor Tom Ryan founder KOTV
  • Tulsa Hills Smashburger – July 2009 Mayor Kathy Taylor Tom Ryan founder KOTV
  • Tulsa Hills Smashburger – July 2009 Mayor Kathy Taylor Tom Ryan founder KOTV
  • VMS – one of the oldest video clip services

Media Preparedness    By Mark Chamberlin, Armstrong Shank Media Preparedness By Mark Chamberlin, Armstrong Shank Presentation Transcript

  • is holding on line 1 Are you ready for this call?
  • Media Preparedness
    • The price of doing nothing
      • No one pays attention to you
      • CRISIS – You’re eaten alive
    "Fail to prepare; Prepare to fail" -- John Wooden, UCLA Basketball Legend
  • Media Preparedness
    • Where do you begin?
      • Basics
        • Full Frontal PR
        • http://www.fullfrontalpr.com
        • Public Relations For Dummies http://www.dummies.com/WileyCDA/DummiesTitle/productCd-0471772720,subcat-INDUSTRY.html
  • Media Preparedness
    • Keep Your PR Tools Up-To-Date
      • Well-written news releases
      • Graphic-rich e-mails with tracking capability and attention grabbing subject lines
      • Media/press kits (both online and hardcopy)
      • Fact sheets and Q&A documents, backgrounders and history documents
      • Bios of key employees
      • Milestone recaps and timelines, photography (high resolution required for print reproduction)
      • Technical documents such as white papers and case studies
  • Media Preparedness
    • Keep Your PR Contacts Up-To-Date
      • Reporters and Editors
    Titles Beats Mailing addresses Phone and fax numbers E-mail addresses Circulation figures Deadlines Cision's MediaSource ( http://us.cision.com/Research.asp )
  • Media Preparedness
    • Keep Your PR Contacts Up-To-Date
      • Reporters and Editors
    Titles Beats Mailing addresses Phone and fax numbers, E-mail addresses Circulation figures Deadlines Burrelles Luce MediaContacts ( http://www.burrellesluce.com/MediaContacts/default.php )
  • Media Preparedness
    • Keep Your PR Contacts Up-To-Date
      • Reporters and Editors
    Titles Beats Mailing addresses Phone and fax numbers, E-mail addresses Circulation figures Deadlines Bulldog Reporter’s Media List Builder ( https://listbuilder.bulldogreporter.com )
  • Media Preparedness
    • Anticipate calls from the Media
      • Management awareness
      • Who speaks for the company?
        • On the record Twitter
      • Recognize when you have a good story
      • Prepare and practice
        • Role play on video & audio
        • Professional media training
  • Media Preparedness
    • Crisis Management
    • Crisis Management
      • Damage Control – Spin Control
      • Do you have a plan?
        • Your reputation is at stake
        • Your profitability is at stake
      • Good time to consider a professional
  • Media Preparedness
    • Pushing Your Story Out There
      • Local – face to face
      • Newswire services – Paid
        • PR Newswire $180 - $1,250 w/ premium photo
        • RR Web $85
        • PR Leap
      • News posting services - Free
        • PR-Inside.com
        • dBusinessNews.com
        • scribd.com
        • NewsRx.com
  • Media Preparedness
    • Pushing Your Story Out There
      • Wichita Mid-Continent Airport
        • Hot Fares – Negotiated added value seen during Wichita TV morning news (KAKE)
    Full screen graphic used while anchors tell viewers about “hot fares” out of Wichita.
  • Media Preparedness
    • Pushing Your Story Out There
      • Wichita Mid-Continent Airport
        • Courtesy Crew – Experiential marketing
        • Creating positive PR inside the terminal
    Courtesy Crew member in highly visible vintage uniform Tube mailer used to invite media to news conference introducing the Courtesy Crew
  • Media Preparedness
    • Pushing Your Story Out There
      • Flight Ultralight Wheelchairs (AIR)
    Trade show pop up banner for Flight Wheelchair Digital display in Times Square included in news release distribution price from PR Newswire World’s lightest, tightest folding, rigid fully-adjustable wheelchair
  • Media Preparedness
    • Pushing Your Story Out There
      • Smashburger – Wichita – Dec 2008
    Wichita Business Journal Article in advance of opening VIP Reception December 14, 2008 attended by 300 including Wichita Mayor Carl Brewer. Free motivates! Wichita Eagle Restaurant Review
  • Media Preparedness
    • Pushing Your Story Out There
      • Smashburger – Tulsa July 2009
    Tulsa Mayor Kathy Taylor performs ceremonial “first smash” during VIP event at Tulsa Hills Smashburger.
  • Media Preparedness
    • Pushing Your Story Out There
      • Smashburger - Tulsa
    Tulsa food bloggers recording their experience at VIP Party while Smashburger founder Tom Ryan (in white t-shirt) looks on. Tulsa Food Blog posting
  • Media Preparedness
    • Pushing Your Story Out There
      • Smashburger - Tulsa
    Opening day and KOTV morning show goes live from Smashburger Tulsa Hills Founder Tom Ryan explains why Smashburger will soon become Tulsa’s favorite burger.
  • Media Preparedness
    • Monitoring Your Coverage
      • Online – Google and Yahoo
      • Print
        • CompetitivEdge http://www.clipresearch.com
        • BurrellesLuce Press Clippings
        • Newzgroup (Kansas) http://www.newzgroup.com/
        • $95/month + $1.60 per clip (pdf or hard copy)
      • Broadcast
        • DigiClips Broadcast Monitoring http://www.digiclipsinc.com
        • $85/clip to $400/month to monitor 210 markets
  • Media Preparedness
    • Working with Reporters
      • E-mail is now preferred
      • Phone calls for breaking news or fact verification
      • Be responsive and be ready
      • Be respectful and be honest
  • Media Preparedness
    • QUESTIONS?
    Special thanks to: Maggie Holben APR AbsolutelyPR http://DenverPR.blogspot.com Twitter.com/DenverPR. For more information, visit: http://www.AbsolutelyPR.com . Mark Chamberlin Director of Marketing and Public Relations http://www.armstrongshank.com http://www.webstratics.com 316-522-3000 Wichita, KS