Automating your Adwords Insights
Upcoming SlideShare
Loading in...5
×
 

Automating your Adwords Insights

on

  • 345 views

Presented at Pubcon - HardCorePPC session. The general concept is that once an insight has been generated, automation is the key to using it at scale.

Presented at Pubcon - HardCorePPC session. The general concept is that once an insight has been generated, automation is the key to using it at scale.

Statistics

Views

Total Views
345
Slideshare-icon Views on SlideShare
345
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Automating your Adwords Insights Automating your Adwords Insights Presentation Transcript

    • Presented by:Steve HammerPresident, RankHammerAutomating your AdWordsInsights
    • Full Service Search AgencyAdwords and SEO obsessedDallas, TXFoodieHockey FanWho am IRankHammer
    • It all starts here
    • Management is looking forthings out of place
    • Which one wins?
    • What about at enterprisescale?
    • Automate!
    • Three Steps• A/F performers• Test Winners• Customer insightsGenerateInsight• Think “if this thenthat”• Decide oninterface or scriptState therule • Estimate averagemovement• Check dashboardsfor “excessive”effectsMonitorExecution
    • Automation OptionsRules ScriptingAdd KeywordsAd ParametersExternal SourcesCampaign WideHourly Execution
    • Examples
    • #1 - Insight
    • #1 – Email when high clicks
    • #2 - Insight
    • #2 – Position Targeting
    • #3 - Insight[energy drink cases][energy drink case]
    • #3 – Label Bid Management
    • # 3 – External DataUse UrlFetchApp to gather dataSelect Keywords viaAdWordsApp.kewords.withconditonApply rules as neededChange bids via keyword.setMaxCpc orPause keywords via keyword.pause
    • #4 - InsightBig drop inresultsaround deadline
    • #4 – “Easy” copy switchAt 3AMunpause{day}At 3AMpause{night}Rule 2At 5PMunpause{night}At 5PMpause{day}Rule 1Relevantfor timeLabel{day}{night}Ad Copy
    • #4 – Hourly copy updatesOnly {param1: a few} hours left for delivery tomorrowVar END_TIME = 17function main() {var timeLeft = calculateTimeLeftUntil(END_TIME);keyword.setAdParam(1, timeLeft[‘hours]);}function calculateTimeLeftUntil(end) {var hour = now.getHours();var timeLeft = {};timeLeft[hours] = end – hour;Return timeLeft;https://developers.google.com/adwords/scripts/docs/tutorials/countdown-sale