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Google AdWords Changes 2012
 

Google AdWords Changes 2012

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A summary of some of the more significant changes in google adwords this year. In additon to the changes, there are tips on how to use them to better manage campaigns.

A summary of some of the more significant changes in google adwords this year. In additon to the changes, there are tips on how to use them to better manage campaigns.

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    Google AdWords Changes 2012 Google AdWords Changes 2012 Presentation Transcript

    • Google Changes Steve Hammer @armondhammer2012
    • No Penguins Here
    • Pacman SNES ModernControl Creates Complexity
    • FEB - MCC Support Automated rules expandsJAN to 100 and adds undo JUN - ScriptsJAN Automated Rules
    • Raise CPC Target when below Position Lower CPC when above Timed Enable ads by time for labels Offer Kill Poor Pause when QS < 3 Keywords Raise CPC Promote 10% Low CPA CPA < target Prepare Email CS @noon Customer clicks > avg. Service noonJAN Automating
    • InventoryPrice urlFetcherKeywords ScriptAd Copy Script Automation
    • FEB – EnhancedSitelinks SEPT – Enforce Rules Dominate Visible Super Sitelinks
    • JULY Reach Goes FlexibleMAR Streamlined, focused interface Display Interface Redo
    • Broad Specific KeywordsFlexible Interests Placements Flexible?
    • Spit out list of keywords and use a tool toOld try and make logical ad groups New Ad group ideas direct in keyword tool Keyword tool Improves
    • Lb.phone G+ LocalLb.city Account Ad template APR Maps and relevant ad copy for the appropriate stores Location Extensions
    • Not Exact Match Limited Ad Rotation Two changes – one monthAPR PPC managers go crazy Google Knows Best
    • Different sets of paid and organic productAPR listings. Single Shopping Section OCT No organic product results Shopping 100% paid
    • Tip Management is done via attribute Shopping 100% Paid
    • Rules based on url Interests + Site BehaviorOne Tag Includes parametersJULY Remarketing
    • Dynamic Headline Template Ad Body Website Content Ad Group BidOCT Keyword Ads without Keyword Selection Dynamic Search Ads
    • AdWords Editor NOV Direct Web Interface changes Bulk Changes
    • Desktop declinesNOV Drop in CPC driven by mobile growth Maps and more Mobile war?
    • $$100M dollars a day can’t be wrong.Adwords could drive a billion in revenuefor companies large and small $ Thank You Steve Hammer @armondhammer